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WooCommerce Logo
WooCommerce
Your Online Store Solution
4.4
(1,131)
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WooCommerce Reviews & Product Details

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
WooCommerce Categories on Findstack
Ask Questions about WooCommerce
What WooCommerce is best for?
How does WooCommerce compare to Shopify?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
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WooCommerce Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 20, 2024
WooCommerce Logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 01, 2018
 Source
Overall Rating:
4.0
JK
John K.
Dev Ops
Share
"Easy for an experienced newbie."
What do you like best about WooCommerce?

The concepts and interface are easy. The catalog and store management are clearly separated. It's not doing anything weird, conceptually, so the learning curve is not too steep. There's a lot to learn, but the documentation is well written and brief, so it's not a huge chore.

What do you dislike about WooCommerce?

It's very stripped down. User profiles are minimalist. There's no built in markdown event tool. The interface may not make sense if you haven't used a commerce platform before.

What problems is WooCommerce solving and how is that benefiting you?

We're moving an existing ZenCart site to WooCommerce, for a better user experience on mobile phones. WooCommerce is easy to learn, and benefits from the WP admin.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
4.0
Benjamin M. avatar
Benjamin M.
Head Of Programmatic And Data Sales & Partnerships
Share
"Can be a great tool but you need to manage expectation"
What do you like best about WooCommerce?

Easy tool to start and grow a site from scratch. Lot of plugins available

What do you dislike about WooCommerce?

Once you've reached a certain level, you need to have coding skills to keep growing. This can be frustrating as moving to another solution can be complicated. And lot of plugins have bad support or are not working well. The reporting is quite bad (no product feed, inventory list etc)

What problems is WooCommerce solving and how is that benefiting you?

We needed a site to start selling online, without any money to invest in an agency. WorCommerce has been perfect for that.

Small Business (50 or fewer emp.)
Jul 26, 2018
 Source
Overall Rating:
4.0
CC
Christine C.
Founder
Share
"Finally a user friendly interface"
What do you like best about WooCommerce?

Woo Commerce allows for many individuals to work on a website. Before it was difficult as you needed a more advanced level of web development leaving website updating to one or two people. Now when changes need to be made anyone can update the site. This has made for a more team environment. Working together to create a site has been great.

What do you dislike about WooCommerce?

I wish there were more options for adding unique coupons. We only have a few options where I would like to offer customers a buy one get one 50% option. I would also like to pick and choose which products can have special coupons. This is the only negative I have found. However I am sure I could locate an additional plug in to help with this feature.

What problems is WooCommerce solving and how is that benefiting you?

Now many employees can make website changes rather than just one person. Changes get made much quicker rather than when we worked with code . With code only a true web developer could work on the site. This caused many delays in getting the site functioning properly. Now when a customer calls and needs immediate assistance we are able to help them more efficiently than before.

Mid Market (51-1000 emp.)
Jul 17, 2018
 Source
Overall Rating:
4.0
LT
Léo T.
Product Owner / Développeur Web
Share
"The solution to turn Wordpress into E-commerce"
What do you like best about WooCommerce?

Simple to use, a large community and many plugins developed.

What do you dislike about WooCommerce?

it's suitable only for a small volume of traffic and sales. If you want a real shop, it is better to choose a CMS dedicated to Ecommerce, like Prestashop.

What problems is WooCommerce solving and how is that benefiting you?

We've enjoyed WooCommerce since 3 years and have found it to be a solid e-commerce solution for our clients, who can not invest too much.

Small Business (50 or fewer emp.)
Jul 11, 2018
 Source
Overall Rating:
4.0
JD
Jessi D.
Founder
Share
"Easy to Use, Good Plugin"
What do you like best about WooCommerce?

The integration into Wordpress is easy to use and works well

What do you dislike about WooCommerce?

There is no option to bulk upload inventory into the system

What problems is WooCommerce solving and how is that benefiting you?

We use it for all of our online retail sales, and have found it easier to reach new customers via the web

Small Business (50 or fewer emp.)
Jul 06, 2018
 Source
Overall Rating:
4.0
RV
Ryan Patrick V.
Landing Page Designer
Share
"WooCommerce Review 2018"
What do you like best about WooCommerce?

I like the customization the most. It also gives you more choices from other devs.

What do you dislike about WooCommerce?

Some awesome features are for paying users only.

What problems is WooCommerce solving and how is that benefiting you?

Cheap e-commerce site. With WooCommerce, I was able to develop more than 3 e-com sites without breaking my piggy bank.

Small Business (50 or fewer emp.)
Apr 26, 2018
 Source
Overall Rating:
4.0
Evan P. avatar
Evan P.
Marketing Activation Specialist
Share
"Used for Website Development"
What do you like best about WooCommerce?

WooCommerce had about all the information I needed to use for my website.

What do you dislike about WooCommerce?

I disliked how difficult it was to plug in and use WooCommerce effectively in my website.

What problems is WooCommerce solving and how is that benefiting you?

Traffic, Sales, Conversion all contributed to my website and analytics.

Small Business (50 or fewer emp.)
Mar 04, 2018
 Source
Overall Rating:
4.0
AK
Alex K.
Founder
Share
"Easy Setup and Use"
What do you like best about WooCommerce?

This application is key for small business that need an application to manage sales. It is easy to use, manage products and inventory. Many additional plugins that can add a variety of more functionality.

What do you dislike about WooCommerce?

The mobile application is nice but needs more capabilities when managing orders and inventory.

What problems is WooCommerce solving and how is that benefiting you?

Simple ordering software for small business. Easy to setup and use with every aspect.

Mid Market (51-1000 emp.)
Feb 22, 2018
 Source
Overall Rating:
4.0
JM
Jennifer M.
Marketing & Communications Coordinator
Share
"Ease of use but not much customization"
What do you like best about WooCommerce?

It integrates seamlessly with Wordpress, it is a great plugin for any business.

What do you dislike about WooCommerce?

The number of layers to get from the person donating the money to us then receiving is several steps.

What problems is WooCommerce solving and how is that benefiting you?

We are able to receive donations through our website. The benefit is that it is simple and easy, with a clean look, which is important to those trying to donate money.

Mid Market (51-1000 emp.)
Feb 08, 2018
 Source
Overall Rating:
4.0
WK
Wilbert K.
Digital Media Manager
Share
"Does meet the need, but needs a lot of plugins for customization"
What do you like best about WooCommerce?

It's free and easy to set up. It offers a complete system and is open source, thus easy to customize. Also there are a lot of plugins/add ons available for the system.

What do you dislike about WooCommerce?

I like using WooCommerce, but over time we got a couple of extra integrations. Right now it's hard to manage and if something breaks or does not work it's a little bit harder to find the cause and fix it.

What problems is WooCommerce solving and how is that benefiting you?

Setting up several service part webshops for our company.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
Luiz C. avatar
Luiz C.
Marketing Manager
Share
"The best virtual store that you ever have for free !!!"
What do you like best about WooCommerce?

I like the ease to set up, input data and publish a product in minutes

What do you dislike about WooCommerce?

Their layout is not so updated with the trends of the market.

What problems is WooCommerce solving and how is that benefiting you?

It allows us to integrate our WordPress website, with our Learning Management Sistem in an e-commerce application used worldwide and for free

Small Business (50 or fewer emp.)
Jan 04, 2018
 Source
Overall Rating:
4.0
YD
Your Design Guy D.
Conversion Optimization Specialist
Share
"We Utilize Woo Commerce on a Daily Basis"
What do you like best about WooCommerce?

I like the flexibility of the wordpress platform and its ease of use.

What do you dislike about WooCommerce?

The reporting is a bit on the weak side.

What problems is WooCommerce solving and how is that benefiting you?

We utilize Woo Commerce on the majority of our customers e commerce websites.

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
4.0
DC
Derek C.
Owner
Share
"Amazing plugin. Possibilities are endless. "
What do you like best about WooCommerce?

I use WooCommerce for a few of my stores. It’s not 100% user friendly, but it’s close. It has amazing features that shopify and bigcommerce charge more for. You can download multiple free plugins to use with WooCommerce or pay a one time fee for the paid plugins. Compare that to a monthly fee like shopify and bigcommerce and it’s perfect for anyone on a budget.

What do you dislike about WooCommerce?

There are a few things I dislike. Sometime the settings are confusing or not easy to find how to change something, but for the most part it’s easy to use and has a lot of possibilities.

What problems is WooCommerce solving and how is that benefiting you?

It’s great for stores who are on a budget. But can still be used for more advanced stores. I like starting out each of my online stores with WooCommerce and until another platform proves to be more beneficial for that store.

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
4.0
Lisa Lynne R. avatar
Lisa Lynne R.
Investment Property Owner
Share
"Easy to use interface"
What do you like best about WooCommerce?

WooCommerce is easy to use and functional.

What do you dislike about WooCommerce?

There are a lot of options and it's not super user friendly about what some of those mean.

What problems is WooCommerce solving and how is that benefiting you?

We use it to rent equipment.

Small Business (50 or fewer emp.)
Dec 22, 2017
 Source
Overall Rating:
4.0
Esteve V. avatar
Esteve V.
Administrativo
Share
"Simple and efffective"
What do you like best about WooCommerce?

WooCommerce's key point is that it is so simple and easy to use that everybody can use it and integrate it in his/her website in order to manage the orders. I would say that WC makes e-businessess easier to manage because it doesn't require too much time, they warn you when someone makes an order so all you have to do is accept it. Also, it's easy to add new products, as well as discounts, make reports, etc.

What do you dislike about WooCommerce?

Nothing in particular, I think it is a very good selling platform with no mistakes. Just to say something, I can say that it is specially useful for beginners, but if you're already a consolidated enterprise, you might need something more powerful.

What problems is WooCommerce solving and how is that benefiting you?

With WC we manage our orders. We créate our webpage with the store with Wordpress and WooCommerce and we are very happy with the result. With little effort we have great results.

Small Business (50 or fewer emp.)
Dec 21, 2017
 Source
Overall Rating:
4.0
IN
Iñigo N.
Founder & Ceo
Share
"Very common and very powerfull"
What do you like best about WooCommerce?

When I first started using WooCommerce I was relatively new to Wordpress. WooCommerce was a great choice because its so popular, that it was very easy to find online tutorials for almost everything (specially if you choose a bundle host-woocommerce). Now that I know how it works I still like it because its very powerful.

What do you dislike about WooCommerce?

Maybe the range of templates. As a start-up our products have evolved a lot and so, our site has to change accordingly. If Woocommerce had more templates this process would've been a lot easier. I'm not saying the templates they offer are bad, but I would like to see more.

What problems is WooCommerce solving and how is that benefiting you?

If you are setting up an online store or pretty much any type of online business, woocommerce is probably suited for you. I think the best improvement we've seen thanks to woocommerce is our SEO position. Other solutions don't have as many options as woocommerce has regarding SEO.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
4.0
SU
Serhat U.
Founder
Share
"Continuous improvement taken care of"
What do you like best about WooCommerce?

It's all about the ecosystem. So many developers, theme designers, payment providers serve the Woocommerce community. You can buy whatever plugin you need ranging from subscriptions, memberships, logistics, stock management.

What do you dislike about WooCommerce?

Frequent updates made and sometimes you and other plugins can't catch it up. You need to backup and have the command of the core settings.

What problems is WooCommerce solving and how is that benefiting you?

It solves the problem of using a robust, scalable e-commerce core software. You can also import/export products easily.

Small Business (50 or fewer emp.)
Dec 15, 2017
 Source
Overall Rating:
4.0
ZR
Zach R.
Owner
Share
"Ecommerce platform that has no monthly fees."
What do you like best about WooCommerce?

I like how well it works with almost every wordpress theme out there. It is great for clients that dont want to pay monthly fees to have an ecommerce store.

What do you dislike about WooCommerce?

It is pretty robust so it is hard to train clients on how to use it if they know nothing about wordpress.

What problems is WooCommerce solving and how is that benefiting you?

Selling things online without paying a monthly fee is the biggest problem that this solves.

Small Business (50 or fewer emp.)
Dec 14, 2017
 Source
Overall Rating:
4.0
TA
Twin A.
Owner
Share
"WooCommerce delivers a powerful shop for beginners and experts alike"
What do you like best about WooCommerce?

WooCommerce has many powerful features out-of-the-box with an attractive price tag, free! Set up your shop easily just by installing the plugin and the user-friendly screens allow for simple customization.

What do you dislike about WooCommerce?

Customer account and purchase email templates are somewhat difficult customize unless you have experience with PHP.

What problems is WooCommerce solving and how is that benefiting you?

Strengthening our online website to be integrated with e-commerce to drive sales online. We have been generating sales on the web in addition to direct-relationship marketing.

Small Business (50 or fewer emp.)
Dec 13, 2017
 Source
Overall Rating:
4.0
Graham C. avatar
Graham C.
Realize The Value Of Business (Advisory Board Consultant)
Share
"Effective integrated shopping platform"
What do you like best about WooCommerce?

WooCommerce has provided me to opportunity to monetize the Guides I have produced as well as my professional services.

What do you dislike about WooCommerce?

The integrations take a small amount of research effort to select and set up in just the right way for my business.

What problems is WooCommerce solving and how is that benefiting you?

Selling Professional services often demands "give aways" that educate the potential customer so they can self qualify. WooCommerce provides a better way to qualify the customer by attaching a price to these "give aways" and lead them through the engagement process with a complete set of expectations.

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