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Reply
Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
What Reply is best for?
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 08, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 04, 2020
 Source
Overall Rating:
4.5
Hannu S. avatar
Hannu S.
Head Of Sales
Share
"Solid sales solution"
What do you like best about Reply?

We have mainly used Reply for outbound sales email campaigns and for this the solution is great. We love the built in A/B testing, flexible scheduling and metrics that are available at scale.

What do you dislike about Reply?

Our team uses Hubspot as our main CRM and marketing platform so an integration to Hubspot would be a plus. We have managed all needed functionality by linking Reply and Hubspot via Zapier.

What problems is Reply solving and how is that benefiting you?

Reply has worked for us well as a sales outbound tool at scale. Especially for large audiences the solution works great.

Mid Market (51-1000 emp.)
Jul 31, 2020
 Source
Overall Rating:
4.5
AW
Andrew W.
Founder
Share
"Solid and straightforward sales lead management"
What do you like best about Reply?

The integration directly with Google so that it comes directly from your inbox is really powerful. It has most of the features needed without any of the hassle of the larger scale programmes it competes with

What do you dislike about Reply?

Beware when you are due a password change of your Google account. It will turn off your Reply sequences and it's not obvious... your emails may not be getting sent

What problems is Reply solving and how is that benefiting you?

Great way to manage my time effectively knowing that the drip sequences are going on in the background. We get really good click, read and reply rates

Small Business (50 or fewer emp.)
Jul 24, 2020
 Source
Overall Rating:
4.5
RP
Rhea P.
Founder
Share
"Great platform!"
What do you like best about Reply?

Reply makes email outreach with personalized very easy. I like most of the tracking features as well. Their customer service team is very good at responding within to issues within minutes.

What do you dislike about Reply?

Sometimes the platform bugs out (as any platform) however the team is able to fix issues relatively quickly. Would be nice to be able to verify all email addresses as they are being uploaded into the platform to reduce the risk of emails bouncing.

What problems is Reply solving and how is that benefiting you?

Email outreach for marketing and sales

Small Business (50 or fewer emp.)
Jul 23, 2020
 Source
Overall Rating:
4.5
Patricio M. avatar
Patricio M.
Business Development Manager
Share
"Great Tool!"
What do you like best about Reply?

Reply is a very practical tool to build your sales process around. It is easy to use and very complete as well. And if you integrate it with a CRM it can be a game changer since you not only adapt your messages to your customers but you can also scale it very easily.

What do you dislike about Reply?

I think where Reply should work a more is on the reports part. Even though it is quite standard when you compare it with other tools with some adjustments like showing your historical reply rates by time and day of the week it could easily be top 3 in the market. One negative thing maybe is that your plan covers only a limited amount of new people to contact per month, then you have to pay extra within the same plan.

What problems is Reply solving and how is that benefiting you?

We increased the amount to MQL we got in a month by 30%.

Small Business (50 or fewer emp.)
Jul 20, 2020
 Source
Overall Rating:
4.5
David O. avatar
David O.
Co Founder
Share
"Most complete and stable outreach tool on the market"
What do you like best about Reply?

Easiness of use, data tracking and synch

What do you dislike about Reply?

Reply doesn't allow you to focus on awareness and synch with linkedin.

What problems is Reply solving and how is that benefiting you?

Increasing MRR/ARR drastically through outreach. Limiting sales team efforts such that they can concentrate on prospects who show intent rather than spend time on cold leads.

Small Business (50 or fewer emp.)
Jul 08, 2020
 Source
Overall Rating:
4.5
Terry L. avatar
Terry L.
Director Of Business Development
Share
"Reply makes sales easy"
What do you like best about Reply?

Reply has great customer service, whenever I have a question or if something isn't working they respond in minutes and work to get things resolved. They are also always iterating and improving their product.

What do you dislike about Reply?

Can sometimes have bugs, but the reply team does everything they can to quickly fix any issues encountered.

What problems is Reply solving and how is that benefiting you?

With Reply, we can create multi step email campaigns and for non email related events set it will set reminders in a to-do list. They have great dashboards and the ability to assess campaign effectiveness in a matter of seconds.

Small Business (50 or fewer emp.)
Jun 19, 2020
 Source
Overall Rating:
4.5
TS
Tom S.
Founder
Share
"Reply.IO Review"
What do you like best about Reply?

Being able to 'one-and-done' campaigns is really useful, as it allows you to plan your content and pro-actively engage with target prospects without taking the manual effort.

What do you dislike about Reply?

The Name2Email plug-in isn't the most accurate for pulling email addresses, but with so many other tools out there, it isn't a huge problem at all.

What problems is Reply solving and how is that benefiting you?

It's enabled us to reach more people and a decreased level of effort, so it really is a win-win.

Small Business (50 or fewer emp.)
Jun 18, 2020
 Source
Overall Rating:
4.5
JM
Jeff M.
Cto
Share
"We Enjoy Using Reply.io"
What do you like best about Reply?

Their user interface is really well done. We have been using Reply.io to reach out to contacts in the LinkedIn industry, and it has been going very well. We've used various marketing agencies over the past 8 years for email contacting, and this is the first one that has been showing really positive results. We have been able to reach out target market a lot more "precisely" (differing from the shotgun approach with past campaigns).

What do you dislike about Reply?

Nothing that we can think of at the moment. We have been using them for about 4 months now and are happy with the service. We did have a hiccup with an email server that needed some reconfiguration - but that ended up being on our end. We basically only use Reply.io for it's email automation (and not the phone call integration feature).

What problems is Reply solving and how is that benefiting you?

The ability to further reach our target market on a "honed in" level, rather than just spray marketing to the world and hoping results would come back. We've converted 20 leads already in just a few months - which ends up being worth it's weight against the marketing costs.

Small Business (50 or fewer emp.)
May 28, 2020
 Source
Overall Rating:
4.5
EB
Eric B.
Founder
Share
"Reply is a very good tool which helped us a lot with our outbound sales"
What do you like best about Reply?

It is straightforward and easy to use. It has a variety of features and keeps upgrading. Great support.

What do you dislike about Reply?

It has occasional bugs and glitches, though their support team is quite responsive and they have a good synergy with the development team, so they keep working together to make Reply better every day.

What problems is Reply solving and how is that benefiting you?

Automated sales outreach is the core of our new business efforts and without Reply that would be unimaginable.

Mid Market (51-1000 emp.)
May 21, 2020
 Source
Overall Rating:
4.5
JC
Joe C.
Founder
Share
"Outreach automation made intuitive"
What do you like best about Reply?

I love how simple & quick I learned the platform & was able to get campaigns up and running, with great results too. The ability to AB test is very important to me as well. Their customer support team is also insanely quick to answer questions on live chat, which is greatly appreciated.

What do you dislike about Reply?

Can't really say anything to be honest. Note, I strictly use Reply for outreach email campaign automation, I do not use it for scheduling phone calls.

What problems is Reply solving and how is that benefiting you?

Managing a program with 5,000+ affiliates is tough. I was spending a ton of time on individual outreach. With Reply, I am able to prioritize my targets & create appropriate campaigns for segments I create.

Small Business (50 or fewer emp.)
May 20, 2020
 Source
Overall Rating:
4.5
EG
Ernesto G.
Founder
Share
"Great tool, particularly if you badly need to automate follow ups."
What do you like best about Reply?

Reply's support staff are attentive to helping you level up your skills with their product. I never had to wait long for a decent answer or clarification. The software itself is well designed to get the job done and the tool works.

What do you dislike about Reply?

There's some work that needs to be done with its search capabilities and how someone might organize long term sequences. But they're open to those ideas which demonstrate a real focus on their customers.

What problems is Reply solving and how is that benefiting you?

Some of my work requires following-up with extremely busy people. I found myself often have to "repin this message in your inbox" to too many people, and there had to be a solution to automate those types of reminders if someone didn't reply back the first time. Often, I would simply forget to do it and that set up a different set of headaches. This thing addresses these two issues very well. It helps automate and systemize follow-ups without being a pest or disorganized.

Small Business (50 or fewer emp.)
Feb 09, 2020
 Source
Overall Rating:
4.5
Andy H. avatar
Andy H.
Chairman Of Digital South
Share
"Great email automation tool"
What do you like best about Reply?

I like that I can set up a number of different follow up emails in a campaign so that it takes away the leg work of having to follow up on leads (which usually gets forgotten about!) The feedback and advice on setting up a campaign is also useful as it forces a certain amount of brevity which again is sometimes forgotten when you do it yourself

What do you dislike about Reply?

Some of it is a bit tricky to get your head around at first and some of the options aren't always that obvious - always best to do an onboarding call with the great support team to get queries resolved.

What problems is Reply solving and how is that benefiting you?

We're trying to launch a new product so it's been great to use for outreach for beta testers to get them interested and also chase up 2 or 3 times if they don't respond to the first one. The way that reply sorts out, well, replies, is great and makes things quite good to manage.

Small Business (50 or fewer emp.)
Jan 13, 2020
 Source
Overall Rating:
4.5
AP
Anvisha P.
Founder
Share
"The most powerful and customizable email automation tool"
What do you like best about Reply?

Reply has the most customization available compared to other email automation tools. Their API and Zapier integrations are particularly robust. Their level of support is the best I've seen from a SaaS tool.

What do you dislike about Reply?

Not much to say here -- it can be sometimes slow to sync email replies, but their support team is always ready to help.

What problems is Reply solving and how is that benefiting you?

Email automation

Mid Market (51-1000 emp.)
Dec 26, 2019
 Source
Overall Rating:
4.5
Justin R. avatar
Justin R.
Inside Sales Representative
Share
"Great Functionality"
What do you like best about Reply?

the ability to multitask with multiple campaigns reaching a full variety of industries and businesses

What do you dislike about Reply?

clarity in the reporting section, with the ability to break down day/week/month with individual team members

What problems is Reply solving and how is that benefiting you?

the do not contact and repeat emails to uninterested parties has been extremely beneficial

Small Business (50 or fewer emp.)
Dec 13, 2019
 Source
Overall Rating:
4.5
DR
Dovid R.
Founder
Share
"Easy-to-use, affordable platform with great support"
What do you like best about Reply?

The support has been off the charts. I can schedule a call with my dedicated support rep at any time. I often have lots of questions and it's so much easier to get on the phone vs. chatting for long periods of time with someone overseas. The platform is easy to use and the user interface isn't overwhelming like other platforms. Plus, I LOVE the scoring and recommendations the system gives as you write your sequence. Very helpful. Lastly, the pricing is extremely affordable.

What do you dislike about Reply?

The filtering is not so intuitive and takes some time to get to the data you're looking for. Also, there's no native HubSpot integration. Also, it's a bit unreasonable to require emails to stay in my inbox in order for Reply to track responses. I had to set up an extra Gmail account as a workaround which was a bit annoying.

What problems is Reply solving and how is that benefiting you?

We're looking to reach out to prospects who are on a current version of Magento and trying to convince them to migrate to a newer version of Magento before support ends.

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
4.5
SM
Sam M.
Global Business Development Lead
Share
"Great Tool for Initial Outreach/Tracking"
What do you like best about Reply?

- Easy to use, both adding people and sending email journeys out - The best thing is creating a journey and knowing that the emails are going to be sent out from your mailbox, in a good format and with tracking on it - Able to report data on click rates/reply rates etc and adjust emails accordingly

What do you dislike about Reply?

The downsides are few - considering the price and the useability The platform does have a couple of glitches and sometimes takes a while to load/send out emails. The other is when an email bounces, the instructions to rectify this are not clear.

What problems is Reply solving and how is that benefiting you?

Automating follow ups in the relevant timezones.

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
4.5
Karolina G. avatar
Karolina G.
Practitioner Success Lead
Share
"Excellent emailing marketing tool!"
What do you like best about Reply?

As a beginner, this is SUCH a user friendly platform. I love that it looks and feels like its coming directly from the source, but it can still be so personalized. The "people" tab is my go-to for analyzing and monitoring my results, and creating action plans based off that insight.

What do you dislike about Reply?

Not being able to incorporate more design aspects into email templates

What problems is Reply solving and how is that benefiting you?

Just being able to reach a large amount of people at once. Reply helps me stay on top of communication with clients, and keeps me organized

Small Business (50 or fewer emp.)
Aug 22, 2019
 Source
Overall Rating:
4.5
Paul J. avatar
Paul J.
Vp Of Experience Design
Share
"Game changing for business "
What do you like best about Reply?

The higher open and action rates. Also, Reply does a good job of knowing which replies are positive and negative which makes my job much easier. Once you have a sequence set up its easy to turn it on forget about it and let it run.

What do you dislike about Reply?

It can take a hot minute to learn the system. There are some nuances like the outbox report that doesn't seem to be accurate sometimes. Understanding the email outbox schedule can be a little tricky and take a few trial and error campaigns to figure it out. A solid checklist for this kind of system is in order.

What problems is Reply solving and how is that benefiting you?

Personalizing outreach at scale.

Small Business (50 or fewer emp.)
Aug 14, 2019
 Source
Overall Rating:
4.5
LL
Lauren L.
Marketing Manager
Share
"An outreach game-changer!"
What do you like best about Reply?

We were able to scale our prospect outreach in ways we were never able to do before! It also has flexible automation rules that are key to enhancing productivity.

What do you dislike about Reply?

The task manager needs some work. When creating and completing tasks, you need to manually add them to a contact profile since it doesn't sync automatically. View also only allows for one month out.

What problems is Reply solving and how is that benefiting you?

Outreach to new prospects and group segmentation. Reply took the manual aspect out of mass emails and follow-ups.

Small Business (50 or fewer emp.)
Aug 07, 2019
 Source
Overall Rating:
4.5
SM
Sarah M.
Senior Associate, Business Development
Share
"Easy to Use Automated Emailing Tool"
What do you like best about Reply?

Saves our team a lot of time by sending automated email sequences to prospective and current clients. The ability to duplicate colleagues' campaigns is a great additional feature as well.

What do you dislike about Reply?

The platform can sometimes be a bit glitchy. Reporting doesn't provide with a click through rate in the reporting pages.

What problems is Reply solving and how is that benefiting you?

Reply provides our small team with an efficient and scalable solution for all email outreach, coming directly from each employees gsuite account.