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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 11, 2024
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jun 14, 2019
 Source
Overall Rating:
4.5
NM
Nathan M.
Ceo
Share
"Great for personalized followups and adding value to prospects on my email list"
What do you like best about Reply?

Reply is the lifeblood of my prospecting system. It helps me followup with potential clients in a personalized way. Having it as an automated system is priceless. I literally enroll new prospects into my campaigns every week and have the ability to gauge who is interested and who isn't, without having to spend hours writing emails myself.

What do you dislike about Reply?

It's been glitchy in my browser on a few occasions. There have been times when I've tried manually entering people to my email list and I either have to refresh the browser before they're enrolled in the campaign (every time) or switch to a new browser. This problem has only happened once or twice, and I figured out a workaround. Seems like it's resolved now as it has not happened for a month.

What problems is Reply solving and how is that benefiting you?

Automated followups - easily send out 100s-1000s of emails automatically. Saves hours of time.

Small Business (50 or fewer emp.)
May 02, 2019
 Source
Overall Rating:
4.5
KO
Kellan O.
Co Founder, Cro
Share
"Cold Email Success Through Reply"
What do you like best about Reply?

We really like the ability to check the quality of our email messages before launching campaigns. This has helped us increase our open and response rates.

What do you dislike about Reply?

There isn't anything we truly dislike. The screen load times when jumping between campaigns is often slower than we would like.

What problems is Reply solving and how is that benefiting you?

Reply has helped us build out a well designed cold emailing program with results that are in line with our internally established goals in regards to response rates and conversions.

Enterprise (> 1000 emp.)
Mar 26, 2019
 Source
Overall Rating:
4.5
Christian H. avatar
Christian H.
Senior Account Executive, Supply Chain
Share
"Great for scaling prospecting!"
What do you like best about Reply?

Reply is intuitive and great for scaling email outreach, whilst maintaining an element of personalisation. New campaigns can be created in minutes and I like how the system drip feeds the emails, rather than distributing in bulk.

What do you dislike about Reply?

When using the system as a team, I think the features to share templates and campaigns could be improved - it is not as straight forward as it should be and caused some confusion.

What problems is Reply solving and how is that benefiting you?

Reply has been a great platform to scale prospecting efforts and generate genuine pipeline alongside phone and events based activities. The fact that so many prospects have responded on the 4 or 5th touch proves that the system works.

Small Business (50 or fewer emp.)
Mar 20, 2019
 Source
Overall Rating:
4.5
Derek F. avatar
Derek F.
Marketing Manager
Share
"A perfect email tool for sales automation"
What do you like best about Reply?

I have been using Reply for seven months in conjunction with our organizations CRM for our sales team and couldn't be happier. The variety of options and variables I can create from a content perspective is fantastic and would recommend for any small to mid-size business looking to make their email marketing more efficient and effective.

What do you dislike about Reply?

The one downfall is that if you are going to create more then five users for a given account, you have to create/ have more then one account. On the bright side, you can quickly toggle back and forth between the accounts.

What problems is Reply solving and how is that benefiting you?

The biggest problem I am solving is scaling our organizations outbound sales communication process.

Small Business (50 or fewer emp.)
Mar 20, 2019
 Source
Overall Rating:
4.5
MR
Matthew R.
Director, Business Development & Strategy
Share
"Great for Smaller Companies"
What do you like best about Reply?

We had demoed a few other email automation tools to manage our cold email campaigns and incoming leads to our website. We had narrowed it down to Outreach.io and PersistIQ. We're finding that reply.io meets all of our needs. Reply.io has great analytics, customer support, email automation and was also easily integrated to Salesforce. It's easy to add and remove people from campaigns, manage your templates and track where each person is in the campaign cycle.

What do you dislike about Reply?

The only complaint I have is that when you're creating templates, there is often a lag time when you're crafting your message. I believe this is due to their built-in tool that grades your likelihood on receiving a response to your email. I will update if anything comes up as we've only been using it for a few months.

What problems is Reply solving and how is that benefiting you?

At one point our company was manually sending out all of our cold emails 1 by 1. Obviously this is not efficient and extremely time consuming. We use Reply to create our templates, campaigns and then drop the appropriate people into those campaigns. It's also easy to edit your pre-created templates to be more personal to each individual before they go out. We're finding we're now able to send out a lot more emails with a lot less time involved. It's also easy to tell what's working and what's not.

Small Business (50 or fewer emp.)
Feb 15, 2019
 Source
Overall Rating:
4.5
Chase W. avatar
Chase W.
Head Of Recruiting
Share
"Solid product for outbound outreach"
What do you like best about Reply?

I have used Reply for multiple outbound recruiting and biz dev campaigns and generally always had success with deliverability and replies (No pun intended). The customer support is great. The reporting gives you all the important stuff that you need to run an intelligent campaign.

What do you dislike about Reply?

The archiving and removal of campaigns is not my favorite, but really my only complaint.

What problems is Reply solving and how is that benefiting you?

Outbound cold outreach gets automated here with ease.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
4.5
CH
Christopher H.
Vp Of Growth
Share
"This is a powerful tool for outreach campaigns. "
What do you like best about Reply?

Setting up cadences with Reply is easy and fast. With a high volume pipeline, Reply is a great way to stay on top of outreach without needing to set reminders or have to stay on my team to continue follow ups.

What do you dislike about Reply?

The initial set up of the tech was a bit difficult. There were several steps that needed to be done to configure our emails (gmail) to integrate with the Reply platform.

What problems is Reply solving and how is that benefiting you?

Follow up emails and setting reminders is time consuming. With pre-set cadences, our sales team can focus on existing opportunities generated from the drip campaigns and spends less time on cold outreach.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
4.5
LS
Lora S.
Launchpad Mentor
Share
"Excellent tool for lead generation email marketing."
What do you like best about Reply?

For the specific need of cold outreach emailing in a small-mid size business, Reply is perfect. Also, excellent customer service.

What do you dislike about Reply?

There are signs you can tell it's still a young product. Little glitches here and there. But regardless, I believe they'll do everything they can to build a robust product in years to come.

What problems is Reply solving and how is that benefiting you?

Cold lead generation emailing in B2B professional services.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
4.5
TD
Taylor D.
Advisor
Share
"Great for advertising agencies and Cold emails. "
What do you like best about Reply?

The simplicity of the dashboard and the UX make this platform great.

What do you dislike about Reply?

Some troubleshooting for third-party integration email platforms was needed but customer service was great.

What problems is Reply solving and how is that benefiting you?

Business Development Automation.

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
4.5
MD
Mike D.
D Irector
Share
"Great email automation for marketing"
What do you like best about Reply?

The SaaS services from Reply.io is great - Seamless and very easy to use. Highly recommend

What do you dislike about Reply?

nothing comes to mind - Not had any issues

What problems is Reply solving and how is that benefiting you?

Automation, consistence and quality

Small Business (50 or fewer emp.)
Nov 27, 2018
 Source
Overall Rating:
4.5
AM
Ahmed M.
Business Development Manager
Share
"Great tool for cold outreach"
What do you like best about Reply?

Using reply, we have managed to create very effective campaigns that achieved high response rates following their best practices.

What do you dislike about Reply?

There are some few bugs that if your developers could work on, I would give a straight 10. For example the signature and the bcc emails often get removed automatically that gave us hard time in exporting the campaigns to our CRM and not having the signature in place resulted in fewer response rates.

What problems is Reply solving and how is that benefiting you?

Their best pracrices in cold email outreach changed our strategy in cold emailing

Small Business (50 or fewer emp.)
Nov 14, 2018
 Source
Overall Rating:
4.5
FA
Francesco A.
Ceo
Share
"Startup's best friend"
What do you like best about Reply?

Being able to automate drip email campaigns has been huge for my startup. Reply quickly went from being a cool tool to being absolutely indispensable to my sales efforts. I'm still learning all of its functionality and depth and how to leverage it for customer acquisition and lead gen.

What do you dislike about Reply?

It takes management and time to do it right. Be careful to keep your CRM and Reply updated with all the most current info, otherwise your drip campaigns hit the wrong note.

What problems is Reply solving and how is that benefiting you?

I needed to take a person (me) and turn them into a salesforce. It let me engage customers I didn't know I could, which was a key proof-point for my startup.

Small Business (50 or fewer emp.)
Oct 29, 2018
 Source
Overall Rating:
4.5
RT
Rob T.
Software Devleoper
Share
"It's effective"
What do you like best about Reply?

I like the analytics it provides, and the ease of use to get started.

What do you dislike about Reply?

It can be finicky at times when trying to send (inconsistent numbers of sent emails / day). This is the fault of the actual SMTP sender, though.

What problems is Reply solving and how is that benefiting you?

It helps us reach out to potential clients. We just have to feed in data.

Mid Market (51-1000 emp.)
Oct 26, 2018
 Source
Overall Rating:
4.5
RL
Roman L.
Senior Business Development Executive
Share
"I've been using the platform for more than 2 years "
What do you like best about Reply?

I like that this platform is exactly what you need to automate and personalize your email outreach campaign. And it allows you send emails without "unsubsribe" link.

What do you dislike about Reply?

sometimes the platform is quite slow to review analytics or create a campaign

What problems is Reply solving and how is that benefiting you?

with the platform, I alone can do what 3 people usually do. Also, it helps me to save time and send emails even when I'm without internet or for example driving somewhere

Small Business (50 or fewer emp.)
Oct 25, 2018
 Source
Overall Rating:
4.5
HT
Hewitt T.
Co Founder
Share
"Reply makes it easy for busy salespeople"
What do you like best about Reply?

Reply is a great tool for a busy sales department. I don't want to spend time in a software setting up a cold outreach campaign and my salespeople don't either. I Was a little skeptical of the tool and figured I would give up on it when I got frustrated but never did get stressed out using it. Very easy.

What do you dislike about Reply?

There are some very small nuances that I can't actually remember but they only showed up once I used the program a few times so I would consider them things that only advanced users would run into.

What problems is Reply solving and how is that benefiting you?

I absolutely love that we can have emails replying to previous emails with the recycled subject line (Re: Your business). It skyrocketed our open rates and we at least can get an answer out of people as opposed to never hearing back from them.

Small Business (50 or fewer emp.)
Oct 24, 2018
 Source
Overall Rating:
4.5
Alex B. avatar
Alex B.
Founder & Ceo
Share
"Best One-To-Many Personalized Email Sending Software"
What do you like best about Reply?

Being able to send emails as if they are sending directly from your G Suite gmail account makes this tool incredibly powerful and makes it feel incredibly personalized at a mass scale. We are able to use much of the API to integrate into our existing sales processes for clients and it works quite well.

What do you dislike about Reply?

There are quite a few things missing from the API. You really should be able to mark people as "opted out" and other settings via the API. All the API allows for is marking as "replied" and "finished". There needs to be more settings available for us to further automate.

What problems is Reply solving and how is that benefiting you?

Sending out drip sales campaigns and project completion email campaigns asking for reviews. We have seen the sales drip campaigns aid in improving the close rate of our clients by getting more touch-points in for opportunities they are working on closing.

Small Business (50 or fewer emp.)
Oct 23, 2018
 Source
Overall Rating:
4.5
GB
Gavin B.
Deal Flow Manager Remote
Share
"Great email drip campaign solution with fast customer support chat."
What do you like best about Reply?

This is the best solution I have found for sending personal plain text emails with tracking. Reply gives you the ability to validate the emails in your list before sending to reduce bounce rates. They offer a simple built in one way sync from Pipedrive and Zapier allows us to sync back the status of a lead from Reply. Zapier also allows us to automate emails based on a leads stage in our pipeline and send them via Reply. Being able to see the email templates displayed together is helpful and you can preview the entire campaign without leaving your account. Lastly, the email signature and ability to change the from and reply email address is convenient.

What do you dislike about Reply?

The site feels sluggish at times and there are a few features I would like to see added. 1. Show the dates in steps that emails will be sent based on when a record was added. This would be helpful as a supplement to in 6 days, in 15 days, in 21 days etc. 2. Allow campaigns to remain active despite not having any active members. This is necessary for campaigns that may only send a single email and are triggered via Zapier.

What problems is Reply solving and how is that benefiting you?

Lead generation and follow up for rolling campaigns with a few hundred contacts. The Reply Inbox feature allows you to easily respond and keep track of campaign communication. Campaign performance has increased thanks to A/B testing and ease of iterating email templates.

Small Business (50 or fewer emp.)
Aug 29, 2018
 Source
Overall Rating:
4.5
ZG
Zee G.
Digital Operations Manager
Share
"Great tool for following up your leads"
What do you like best about Reply?

I enjoy reply.io for follow up emails and chains because it is very user-friendly and straightforward. There are convenient templates which you can create for yourself as well as share with your team members and everyone can be on the same page in terms of consistency (after all, it's important to send emails that are formatted the same way and for new people who join your company it simplifies the integration into the processes.)

What do you dislike about Reply?

The email design isn't too sophisticated, but it does what I need it to do.

What problems is Reply solving and how is that benefiting you?

Reply is perfect when you want to follow up your lead and don't want to get lost in the spam or "Promotions."

Small Business (50 or fewer emp.)
Jul 10, 2018
 Source
Overall Rating:
4.5
Duncan C. avatar
Duncan C.
Product Manager
Share
"Great Product, Great Support Team "
What do you like best about Reply?

This makes it easy to send email campaigns and generate leads.

What do you dislike about Reply?

It costs money :) It's $70 per month which is expensive for an early stage business.

What problems is Reply solving and how is that benefiting you?

Generating leads. We have had several new leads get in touch looking for our services.

Small Business (50 or fewer emp.)
Jul 09, 2018
 Source
Overall Rating:
4.5
Chris I. avatar
Chris I.
President & Ceo
Share
"Reply is easy, affordable & effective"
What do you like best about Reply?

Simple UI, quick support when needed, simple pricing.

What do you dislike about Reply?

Some features aren't overly obvious, but once you know where they are it's easy.

What problems is Reply solving and how is that benefiting you?

Email automation, reply is a great tool as long as using strategically.