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Shopify
Empowering Your Online Store
4.4
(4,477)
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Shopify Reviews & Product Details

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to BigCommerce?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Shopify Media
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 01, 2025
Shopify Logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Sep 26, 2017
 Source
Overall Rating:
5.0
KR
Kristen R.
Owner & Accounting Specialist
Share
"Good product"
What do you like best about Shopify?

Easy to navigate. Good reporting and easy to run

What do you dislike about Shopify?

There is not much that I can think of that I don't like.

What problems is Shopify solving and how is that benefiting you?

Easily track inventory sales. Automatically links to quickbooks.

Enterprise (> 1000 emp.)
Sep 25, 2017
 Source
Overall Rating:
5.0
KB
Kamran B.
Managing Director
Share
"Earn money with No investment"
What do you like best about Shopify?

Shopify surely helps in earning more. Who doesn’t want to do that? The website is extremely easy to use and within minutes you can create your own online store and start selling. The support team is extremely helpful and can help you in whatever way possible 24/7. I really like Shopify’s payments feature. This method is the most straight forward is to use the Shopify payments, Shopify’s built in payment system. And don’t worry, Shopify has one of the best security systems in place for payments online

What do you dislike about Shopify?

The most basic plan cost $9 per month and this plan doesn’t include a lot of things one would want for his store. Gift Cards for example are unlocked when you buy the third plan for $79 a month. The pricing system is a bit unfair and as we can’t do much in the basic feature, we have to upgrade it for more reporting, analysis and features

What problems is Shopify solving and how is that benefiting you?

I use Shopify to sell my products online. Running a car accessories business physically, an online store was a new concept for me and although reluctant at start, I have now been able to successfully enjoy all the perks of this software. My sales have increased and I can earn a lot more now thanks to Shopify. The analysis feature helps a lot in marketing my product to the right market further bringing in more income for me.

Small Business (50 or fewer emp.)
Sep 25, 2017
 Source
Overall Rating:
5.0
shad b. avatar
Shad B.
Owner
Share
"Great Service"
What do you like best about Shopify?

Shopify makes it easy to manage and maintain an online store.

What do you dislike about Shopify?

There is nothing about Shopify to dislike

What problems is Shopify solving and how is that benefiting you?

The ability to sell products and have an online customer service portal

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
5.0
WD
William D.
Founder & Ceo
Share
"From Magento to Shopify"
What do you like best about Shopify?

The overall simplicity of Shopify goes a long way in making everything just work.

What do you dislike about Shopify?

Simplicity is a double-edged sword so in some instances being able to go deeper with changes would be nice.

What problems is Shopify solving and how is that benefiting you?

E-Commerce platform and blog platform.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
5.0
Matt K. avatar
Matt K.
Vendor Purchasing Manager
Share
"Shopify Is Fantastic For Sellers New to E-Commerce"
What do you like best about Shopify?

Shopify is easy to use, affordable, intuitive, and I don't know how I would have been able to start my side hustle without it.

What do you dislike about Shopify?

Pricing for premium plans is a little expensive but is a drop in the bucket if your store takes off.

What problems is Shopify solving and how is that benefiting you?

Being able to quickly build a beautiful store at a reasonable price is an incredible advantage for any new business owner.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
5.0
PE
Paul E.
Security Officer
Share
"Excellent"
What do you like best about Shopify?

High user friendly interface and mechanics to better your endeavors.

What do you dislike about Shopify?

There's really nothing to dislike. It's a platform to conduct business through.

What problems is Shopify solving and how is that benefiting you?

Once set correctly, everything will flow naturally.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
5.0
NP
Nikki P.
Founder & Teacher
Share
"Great website for small businesses"
What do you like best about Shopify?

I really enjoyed how easy it was to create products in this platform.

What do you dislike about Shopify?

The cost, it was better to use Squarespace that has stripe payments already built in.

What problems is Shopify solving and how is that benefiting you?

Online shopping for our business.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
5.0
Saba K. avatar
Saba K.
Mentor
Share
"doesn't get better than shopify for ecommerce platforms"
What do you like best about Shopify?

shopify is easy to use, and the ultimate tool for setting up an ecommerce store. its simple and has all the functions needed to grow. the plugin store is also fantastic. its fully equipped to run a fully fledged business.

What do you dislike about Shopify?

there could be more theme options and stylish designs. the ones that are available aren't bad by any means, but they simply need to add a few more varieties. ie. parrallax themes, mobile responsive ones and so on.

What problems is Shopify solving and how is that benefiting you?

I often used Shopify to set up stores for clients who are getting into the online business. Its great for fashion and health foods.

Small Business (50 or fewer emp.)
Sep 14, 2017
 Source
Overall Rating:
5.0
DB
Diani B.
Import Operations Specialist
Share
"Most Efficient Selling Platform for Your Business"
What do you like best about Shopify?

The best thing about Shopify is its capability to be integrated with other programs and social media sites such as Facebook and Pinterest. In this day and age, social media is the #1 marketing tool, especially when targeting teens and young adults.

What do you dislike about Shopify?

Arranging the Shopify features on various websites (such as a personal blog) is a bit difficult if you are not familiar with coding. Personally, I had to have a friend who works in IT assist me.

What problems is Shopify solving and how is that benefiting you?

Being that I was running an online store single handedly while still working full-time, I had little to no time to deal with customer service. The ease of use for my customers eliminated this conflict. When I switched from Etsy to Shopify, the questions/technical issue emails I received decreased drastically. This benefit makes it possible for just about ANYONE to operate an online store - not just those who can dedicate several hours per day to it.

Small Business (50 or fewer emp.)
Sep 13, 2017
 Source
Overall Rating:
5.0
LC
Lauren C.
Web Developer
Share
"So easy to use!"
What do you like best about Shopify?

Very user friendly and so many applications to utilize! I really love all the information it gives me about how customers are exploring my store.

What do you dislike about Shopify?

Nothing really comes to mind when I think about something I dislike about Shopify.

What problems is Shopify solving and how is that benefiting you?

I'm solving my audience targeting and have realized what is working and what is not working. Some benefits I have realized are things like how many views my page gets and which products are being looked/searched for.

Small Business (50 or fewer emp.)
Sep 08, 2017
 Source
Overall Rating:
5.0
JE
Jennifer E.
Freelance Graphic And Web Designer
Share
"Shopify works the best for e-commerce"
What do you like best about Shopify?

I love how you can organize your products, customize your store, and track and respond to orders all within the interface.

What do you dislike about Shopify?

Even though the value is great, there are other affordable solutions out there to use.

What problems is Shopify solving and how is that benefiting you?

If you are a small business owner just starting out you can minimize your costs as much as possible with Shopify. Also, this platform is very easy to use and you can have your online store launches quickly.

Mid Market (51-1000 emp.)
Sep 07, 2017
 Source
Overall Rating:
5.0
Madison L. avatar
Madison L.
Exercise Physiologist/Wellness Coordinator
Share
"Love to shop - This is for you!"
What do you like best about Shopify?

Love shopping online - one of my favorite outlets to use

What do you dislike about Shopify?

There is nothing I don't like - Great service

What problems is Shopify solving and how is that benefiting you?

Help reduce stress so I have time for other business items

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
5.0
MA
Monica A.
Designer
Share
"Great web hosting website"
What do you like best about Shopify?

I love Shopify for the themes and also added features.

What do you dislike about Shopify?

The website builder is not easy to navigate. I have used Wix, and Big Cartel for other websites that I have created, and they are no brainers. I am not an expert, and I feel that the majority of people using Shopify are not either. I think the ease to create and edit a website should be easier- or give easier tutorials to follow. The FAQ center is confusing and wordy.

What problems is Shopify solving and how is that benefiting you?

inventory tracking is great, email signup database is great, also e-mails being sent out to my database of customers is great.

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
5.0
DK
Daniyal K.
Director
Share
"Easy way to earn extra income"
What do you like best about Shopify?

Shopify is one of the best websites I've ever come across. The website is specifically for people like me who would like to earn a little extra on the side by doing a small scale business of their own. The website is extremely user friendly, the security is of the highest level and the technical support from the Shopify team all deserve a 10/10. Shopify even has an additional option of adding discounts to your products and when we sell, the software gives us an analysis of the sales relating to the product.

What do you dislike about Shopify?

Shopify can get a bit confusing at start but it gets easier to use later on. One problem I faced with this is when I was using Shopify on my Mobile. It requires a strong internet connection without which Shopify won't function properly and effectively.

What problems is Shopify solving and how is that benefiting you?

I run a small car accessories business on the side. Before Shopify I didn't have any online presence and my customer base was only my friends and relatives. When I entered my store at Shopify, I have actually witnessed a rise in my customers. Products like car air fresheners, wheel caps and car wash liquid products can be available on my Shopify Store through which my customers buy directly. Not just my income, but also my customer connections have increased multiple folds.

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
5.0
Jonathan L. avatar
Jonathan L.
Producer Employee Benefits
Share
"The best shopping platform available "
What do you like best about Shopify?

The integration capabilities with other programs and websites.

What do you dislike about Shopify?

It takes a little time to get used to the user interface

What problems is Shopify solving and how is that benefiting you?

e-commerce for retail merchandise for the gym

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
5.0
Danny B. avatar
Danny B.
Advisor
Share
"The easiest ecommerce platform for any startups"
What do you like best about Shopify?

I deffinitely enjoy the ease of use and intuitive layout. Anyone can plug and play at once.

What do you dislike about Shopify?

need to buy plugins for certain features

What problems is Shopify solving and how is that benefiting you?

Ecommerce, physical product sales online

Small Business (50 or fewer emp.)
Aug 31, 2017
 Source
Overall Rating:
5.0
JD
Jay D.
Bartender / Barback
Share
"Great Platform... No need to know much about coding a website!"
What do you like best about Shopify?

Very easy to setup an ecommerce store within a few hours

What do you dislike about Shopify?

Some apps that are in the marketplace can slow down or don't perform at all together with your Shopify store.

What problems is Shopify solving and how is that benefiting you?

My business is able to expand outside other marketplaces such as Ebay and Amazon where competition can be fierce that causes a pricing war at times.

Small Business (50 or fewer emp.)
Aug 30, 2017
 Source
Overall Rating:
5.0
Daniel L. avatar
Daniel L.
Digital Marketing Manager
Share
"Easiest way to get eCommerce up on your website"
What do you like best about Shopify?

Usability, ease of integrating on external websites (such as Webflow)

What do you dislike about Shopify?

You cannot change the URL of your store once it is set up.

What problems is Shopify solving and how is that benefiting you?

Generating and tracking online orders.

Mid Market (51-1000 emp.)
Aug 29, 2017
 Source
Overall Rating:
5.0
Kristen S. avatar
Kristen S.
Sales Consultant
Share
"Shopify Partner & Consultant Review - not end user"
What do you like best about Shopify?

I love the ease of use and how you do not need to be or hire a developer to use this technology!

What do you dislike about Shopify?

Honestly, nothing. I hear very few complaints and most come from the user not following instructions as Shopify is very good at making their technology very user friendly and easy to digest! They have step by step guides and how to videos and their Shopify Experts teams offer a WEALTH of knowledge for those not so tech savy users!

What problems is Shopify solving and how is that benefiting you?

My co. partners with Shopify and by doing so, we have expanded our prospect size and solved the problem of our potential customer base being limited to just Magento store users.

Small Business (50 or fewer emp.)
Aug 28, 2017
 Source
Overall Rating:
5.0
Melissa B. avatar
Melissa B.
Independent Sales And Marketing Consultant
Share
"Love it!"
What do you like best about Shopify?

Very easy to set up a store. You can get up and running quickly.

What do you dislike about Shopify?

More guidance on sales tax. More dropshipping vendors.

What problems is Shopify solving and how is that benefiting you?

Setting up a store. Sales.

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