rasa.IO newsletters engage customers through curated content and help build relationships through the distribution of high-value email lists. The platform supports and offers seamless automation thus allowing businesses to engage with a new level of frequency without having to spend more time, effort, or money.
Capabilities |
|
---|---|
Segment |
|
Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
You can truly set and forget. After spending a significant amount of time setting everything up, I rarely have to go back and update anything. Has made creating consistent newsletters with a solid amount of content stressless.
There has been a problem in the past with the newsletter initially going to my subscriber's spam list. I think rasa.io has fixed/is actively addressing this problem.
Creating consistent content for a newsletter can be a tall task for a small team (even a large team) which has stopped me from even starting a newsletter with previous companies. rasa.io has simplified this process and has made it extremely bearable and effective for consistently engaging my audience with relevant information that is uniquely specific to each subscriber.
Rasa.io makes sending professional and customized e-newsletters easy. I love how the emails get smarter with each round. The people on my list really seem to appreciate the customized content, and it shows in their level of engagement.
It takes some work to get everything running the way you'd like. The first month or so requires a lot of monitoring and tweaking. It isn't overly burdensome, but you should be prepared to invest some time in the product on the front end to get the results you want.
Rasa.io has helped to significantly improve my open rates and click through rates. People on our email list have told me they look forward to each newsletter. We are still working to learn how to best leverage the tool among distinct customer segments.
Creating innovative, unique and original content that impacts customers can be a difficult task to perform, so looking for an option that would help us to do so was crucial for us, after so much searching we got it "Rasa.io" which has helped us enormously in the creation of content for our newsletter, especially because it has artificial intelligence engines which allows the search for content automatically to send it to my clients based on their tastes, it also has Very useful functions that allow me to improve the marketing processes of my business in a fairly simple way, in addition its interface has a fairly neat, sober and minimalist design which makes it the ideal means to carry out our activities without major complications
Lacks mail verifications, which I consider to be a security flaw on their part
I have been using it to help improve the marketing of my company, which has been of great help to improve the digital content that is advertised both by the newsletter and on our social networks, which has been very useful .
We have been using Rasa.io for our newsletter programs for almost two years now, and it is simply OUTSTANDING! It is easy to use, has a great UI, and has been an enormous time saver for our company's weekly newsletter. We have seen over 60% savings in the amount of time necessary to produce our weekly newsletters and manage our newsletter program. In addition, we are producing much better newsletters than before, and our newsletter subscribers are way more engaged. I highly recommend Rasa.io for any company or organization that has a newsletter that they regularly send out or are thinking about starting a newsletter program.
There really isn't anything that I dislike about using Rasa.io. I wish all of the tools we use to run our business functioned this well and were this easy to use.
By using Rasa.io it allowed us to get our newsletter program back up and running with very little weekly management time.
I enjoy how Rasa.io integrates and automatically updates my list from Hubspot. It was easy to set up and establish compelling content that my prospects enjoy. It takes no more than 15 minutes per week and the newsletter looks professional and well written.
I wish we could have a few more custom links to add more of our own practice content.
I have limited bandwidth and budget for expensive newsletter programs. It enables my small firm to present big firm newsletter content and distribution.
Great AI-curation and simplicity for coordinating in-house content. The tools and service are postively streamlined and easy to use.
There's nothing in particular that's an issue. The tools and training covers the material well and the staff are great with troubleshooting issues.
There's been minor related issues from a technical nature, however we've been able to resolve accordingly.
We started with Rasa about 2 years ago and since then have been able to start an entirely new revenue stream and provide a fun new product for our members. It has been really successful and super easy for us to do. Overall, it's a really smooth system that lets our really small staff team put out a professional-looking product. Their automated capabilities and ability to segment news items into specific newsletter sections is great. I like their ability to eaily turn news items on and off and highlight lead posts. Their advertising system is easy to use and really beneficial to us for non-dues revenue. Their customer service team is amazing. My personal rep responds to my emails and requests within minutes most of the time.
There are some improvements I think they could make. I think there are some user experience elements that could be smoothed out. First, the ability to elevate a "standard post" to a "lead post" could be great. Right now you have to manually add it to the lead post section of their system. Being able to edit a previously scheduled advertisement before it gets sent out would be nice, again you have to add a new one entirely and then delete the old one rather than just editing once. There are a few things like that throughout the system that it would be nice to have resolved for a smoother process week to week. But overall its a great system, they would just be "nice to have" items.
They system has allowed us to add a much needed weekly benefit for our members with valuable content. Most of all it has created an entirely new revenue stream for us.
I really like the AI content offering and overall look and feel.
The fact that the pricing changed overnight and is much more expensive for 50,000 messages. It was originally quoted at $225 and it is now $299.
Building our eco system of disruptive technology companies and Fortune 500 partners.
It is easy and customer service is responsive.
Recurring headlines or buttons weren't intuitive but customer service is responsive. So it was an easy fix.
With rasa.io we have a newsletter. People are paying attention.
The site is easy to navigate with just a little support. Molly is a great supporter and excellent help in evaluating sources and putting the whole thin together
Om launch day, there seem to be sources still coming in and articles posted in the preview versions that have not been seen on the source list. I thought new article options stopped at the 24-hour mark before launch.
Budget issues for publication of the newsletter are now absent due to the availability of a free version. I can soon publish monthly vs. quarterly
Rasa is a great platform to develop your regular newsletter. It has all the functionality you need: from modifying the layout to selecting articles, setting 'evergreen' content and analytics.
Nothing to dislike. Great product and fair price.
Sending regular newsletters to subscribers can be a pain. With rasa, you can easily find and share the content that matters to your audience.
Rasa.io provides loads of content sources to include in your newsletter.
It would be great to have a training video available.
Rasa.io newsletters enable us to regularly place our brand in front of our clients, with content that interests them.
The AI generated newsletter is bespokely useful for the end user, and subscribers tell me they actually look forward to receiving it. As well as relying on the blog RSS feeds, it's easy to add and customise additional content on the Rasa platform, or using the Rasa chrome extension The customisable template and newsletter are visually stunning. The team at Rasa are lovely to deal with and both supportive and receptive of any queries I have. I love that I'm able to access a marketing platform that leverages AI & machine learning to customise a newsletter for the subscriber - personalised customisation is what helps people stick to something.
I'd like to be able to edit or delete the meta tags automatically generated for articles. This would help me analyses the overall topics performance.
I has become my businesses number one marking tool. As I now have an easy way to review news from the industry, it has opened up additional revenue streams; I know what performs well and am able to consult back into the industry about content development, based on empirical evidence.
Customer Service and Accuracy Incredible
I can't think of anything at this point.
1. Time savings. We have a small staff. Using rasa.io's AI email solution enables us to customize a member benefit without any labor from our staff. 2. Member engagement has increased. We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our subscribers is invaluable. This is a great automated way to ensure our messages to members and our important articles are getting absorbed. 3. Increase benefits at a low cost. We are able to customize the look and feel of the email template, make sure the most pressing content we want to get out is at the top of the email AND, their customer service is so amazing - no vendor headaches (I actually look forward to chatting with them). This is a benefit that we are seeing a return on our investment and we are very pleased. Lastly, rasa.io's product is a technological solution so inherently there are going to be issues that need to be fixed. One time we received a heads up email about an error they made (this is the sign of a great company...honesty). Their “error rate” is so low and if there is an issue, they communicate with us (their customers) and get ahead of it. They're very responsive and really work to educate/inform customers. I HIGHLY recommend them as a vendor and their product.
Improved Email Engagement; Provides more personalized content based on user experience (targeted to what users are viewing and reading) Grows and adapts with the user/member/customer: As users expand their areas of interest, the rasa.io AI adjusts and anticipates more customized content. Easy to deploy with capabilities to add more sophisticated customizations as the organization expands its experience and knowledge content areas for mining. Automated to provide true easy to set up and run the self-service platform.
We need to monitor and review metrics to ensure currency and relevancy as our domains are evolving.
Creating and supporting on-going curated content for digitalNow community that is customized for each of our users
• Responsive customer support: I've had specific questions during the on-boarding process and the Rasa.io team has always been quick to respond with detailed instructions and resolutions. • Rasa.io reduces the time it takes to deliver a more engaging newsletter: Once our content sources are selected (which is easy to setup) we can deliver a curated, customized newsletter in less than 15 minutes for each newsletter. • A personalized newsletter for our subscribers means a higher quality deliverable with more engagement. Each issue is customized based on the individual readers topic click through history. • Topic engagement for each subscriber is automatically passed to HubSpot. This provides great data for Contact segmentation for our promotional campaigns.
As mentioned above, useful engagement data is automatically synced with HubSpot which is great. So, more of a wish list item, I would like to see detailed click url information passed for each subscriber to learn which articles they have been clicking on.
I wanted to complement our own newsletter articles with relevant content from other curated sources. Overall, it has been a great newsletter solution for us, delivering an engaging newsletter with minimum administration.
Rasa's outstanding features include personalized content for our constituents, a streamlined design, easy-to-use admin dashboard, and above-par customer service.
In the beginning, there are some technical quirks to work out, but the Rasa team is responsive and attentive when it comes to correcting any issues!
We no longer offer only static content - Rasa allows us to provide personalized and tailored content for our audience.
It couldn't bet better than Rasa. This is the automation and personalization tool has inspired me to create beautiful, personal & contextualised newsletters that engage users. Email newsletters are an/used to be important tool for us. They provide a way to reach out to customers, keep them up to date on new products and promotions, and remind them of our existence at regular intervals. But not every email newsletter is created equal. You can now send them something new in a way they'll want to read as opposed to glancing at the phone and marking as deleted or spam. I view it as a content aggregation tool with a personalized twist, powered by AI. Set up is fast and easy. Prior to getting Rasa, I was honestly falling under the impression that email newsletters were on the cliff. This has revived it big time. If you want to make sure your users are getting the information they care about, this can really help!
Not a dislike per se but I wish it supported many more languages (Malayalam, for example)
The primary problem is elminating spamming users inbox with newsletters that make them bored. Rasa makes these newsletters personalised and engaging. Some of the best features are: Chrome Extension Newsletter Article Clipper Superior Custom Curated Newsletter Content! Evergreen Content - Stay fresh and never send the same newsletter twice. Highly customizeable layout, footers with social links
We struggled for months to get a weekly newsletter off the ground because of the amount of time it took to create and assemble quality content. We were ready to abandon the cause before rasa.io came along. This resource has been excellent for us allowing us to "level-up" our offerings significantly with a much smaller investment of time than we previously thought would be possible.
A couple of content glitches, but nothing major. The support team has been extremely responsive and the platform has continued to improve.
We now have a consistent high-quality weekly newsletter going out that is a genuine value to our community of practice but doesn't require a huge time investment from our team each week.
Rasa.io is super easy to adopt. Start to finish, we were able to reproduce a viable alternative to our current newsletter within about an hour. We are now adding refinements to make it more powerful, customized, and far and away better than our current newsletter.
There's not much to dislike. I am keen to see the team add more features and integrations, but all-in-all this is almost exactly what we need, right out of the box.
We used to spend a combined 2-3 hours *per day* writing a newsletter that was only OK. Now we will spend about 20-30 minutes for a much better result. Booyah.