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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Mailmodo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2024
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
BF
Brandon F.
Owner
Share
"Great software and service!"
What do you like best about Omnisend?

The easy integration with BigCommerce to provide automated emails for potential customers and customers, and lots of customizable options. The pop up forms and tracking everything is great.

What do you dislike about Omnisend?

Not much it's pretty great and customer service is top notch and fast. They resolve problems fast and haven't had any problems. Oh one thing is to have a brand style guide that is global.

What problems is Omnisend solving and how is that benefiting you?

Using it to help convert visitors, track their usage and send automated emails for abandoned carts and welcome emails. It's let's me just sit back and it do all the work.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
MB
Marbe B.
D
Share
"Great sales tools"
What do you like best about Omnisend?

The automation works lovely. We have made more sales using practical workflows, like the abandoned cart. We love the pop-up and the dynamic sales discount codes.

What do you dislike about Omnisend?

Maybe that we can have more free reports.

What problems is Omnisend solving and how is that benefiting you?

Increasing my database and segment my clients.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Lia Elzebir L. avatar
Lia Elzebir L.
Dueño Principal
Share
"A complete master center for your emails"
What do you like best about Omnisend?

I like that the templates are very updated. Also that it can combine with the brand colors or style. I like how easy it is to move the content block from one spot to another and how easy it is to upload images or videos.

What do you dislike about Omnisend?

Well, I am a native Spanish speaker, and it doesn't have all the features in that language or the tutorial videos. It would be nice to have the Spanish version of it.

What problems is Omnisend solving and how is that benefiting you?

It solves the engagement on my email database. I notice since the template is lovely, people are more willing to open, engage and even buy from it. Yes is the first time we have seen that one massive mail service.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
VS
Vybe S.
Owner
Share
"Omnisend is a great tool to help businesses with automation and email marketing."
What do you like best about Omnisend?

Simplicity and use-ability is our favorite thing about omnisend!

What do you dislike about Omnisend?

Email limits. For the price we pay we feel we should be able to send many more emails.

What problems is Omnisend solving and how is that benefiting you?

We are adding an additional sales stream to our businesses. Sales, data, and customer interaction.

Small Business (50 or fewer emp.)
Jan 18, 2022
 Source
Overall Rating:
5.0
CN
Colin N.
Founder
Share
"An Excellent Ecommerce Marketing Automation Platform for Small Business and Startup (Plus More)"
What do you like best about Omnisend?

The most impressive thing about Omnisend is how easy they make it to build both decent looking emails, and automation as well. The interface is intuitive, the customizations are plentiful, and there are options for much deeper customization and future opportunities as well. They also provide a wealth of information both in webinars, help documentation, and via tooltips in the application that answer pretty much every question you have - whether it's about the application itself or marketing automation and best practices in general. This has helped me grasp concepts and more complex ideas more easily which have turned in to actionable items and results.

What do you dislike about Omnisend?

There isn't much to dislike about Omnisend so far, but I did wish they had a few more templated options or pre-built options that didn't require so much customization out of the bock. The line-height, spacing, text choices, etc. that are canned do require a lot of changes and only some of the modules available in the editor allow you to save them for future use. Assuming this will be fixed in the future if it already isn't on the way.

What problems is Omnisend solving and how is that benefiting you?

The biggest problem I'm solving with Omnisend is saving time and making sure all of my boxes are checked to maximize contact with my customers on a regular basis. They make it easy, including really robust reporting and a nice dashboard that makes turning things on/off, A/B testing, customization, etc really easy. I'm realizing more and more about my audience that I wouldn't have if I didn't have some of the reporting for analytics, and the easy of use for creating new experiments.

Small Business (50 or fewer emp.)
Jan 13, 2022
 Source
Overall Rating:
5.0
NG
Norma G.
Marketing
Share
"Omnisend is Great"
What do you like best about Omnisend?

What I like best is how easy it is to navigate

What do you dislike about Omnisend?

I dislike that I cannot upload big pictures

What problems is Omnisend solving and how is that benefiting you?

As of right now, we are not solving any issues. My customers open all campaigns that's a great benefit

Small Business (50 or fewer emp.)
Nov 14, 2021
 Source
Overall Rating:
5.0
Claudia N. avatar
Claudia N.
Owner
Share
"Everything I need for my business!"
What do you like best about Omnisend?

I have amazing features for my business, specifically the automations and insights on my customer's behavior on my store, what products they are looking and interested in, etc.

What do you dislike about Omnisend?

I would love it if they had an app, but im sure they will have one in the future, and for now it's easy to work on the website from my phone on the browser. have no complaints other than that!

What problems is Omnisend solving and how is that benefiting you?

Oh, the biggest issue i had with my previous email provider was the lack of automations and behaviour based actions, this is the biggest win with omnisend for me!

Small Business (50 or fewer emp.)
Nov 13, 2021
 Source
Overall Rating:
5.0
ME
Malcolm E.
Ceo
Share
"Omnisend Honest Feedback"
What do you like best about Omnisend?

The analytics and automation! Its truly beneficial to my store.

What do you dislike about Omnisend?

The automatic 10% discounts. Its hard to find out how to deactivate them as they are consistently pushed onto the store.

What problems is Omnisend solving and how is that benefiting you?

Just getting and capturing important data to learn the behaviors of my shoppers.

Small Business (50 or fewer emp.)
Nov 13, 2021
 Source
Overall Rating:
5.0
DH
David H.
Proprietor
Share
"Always on hand to help you"
What do you like best about Omnisend?

I did find it difficult and still do as its a varied platform , but they are always there to help and assist and the end of a chat. Most times i get increased sales and traffic on the website from a promotion email. Im still building my subscribers but i know when this is a lot higher i will get a huge growth in my sales. Its far cheaper than any other form of promotion that gets you gauranteed results. As i see things this is the way forward and with there help you will drive sales to your website. And it gets you followers on the major social media platforms due to promotions. So its a win win and i know i will grow with there help and my business has a great assistant in them helping.

What do you dislike about Omnisend?

It needs to be a little more easier to navigate, and for a person who is not used to this type of thing being able to do things without using the chat all the time.

What problems is Omnisend solving and how is that benefiting you?

It 100% drives sales and helps your brand get out there.

Small Business (50 or fewer emp.)
Nov 12, 2021
 Source
Overall Rating:
5.0
NM
Ntando M.
Sales Engineer
Share
"Excellent Email solution"
What do you like best about Omnisend?

Easy to create and send automations as well as email campaigns. The best part is that it is one of few solutions that have sms as part of the solution. Super easy set up and on going use.

What do you dislike about Omnisend?

I am not able to create automations that let an email receiver exit based on clicking a link or not clicking a link. So if I want a user to jump to a new step if they click a link in my email, I am unable to set this.

What problems is Omnisend solving and how is that benefiting you?

I help my clients maximise their email subscriber lists by helping them set automations that do all the work for them. I love that all the stats are there on the dashboard for the client to go through plus success of each campaign can be seen by the revenue.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
VB
Vienne B.
Founder
Share
"Great customer service"
What do you like best about Omnisend?

Omnisend has an excellent customer service team. Their reps are responsive and knowledgeable. I can't thank them enough for helping us set everything up on Shopify.

What do you dislike about Omnisend?

- Templates: I wish creating and updating templates were more intuitive - Image drag and drop: I wish I could just drag and drop image files to email campaigns

What problems is Omnisend solving and how is that benefiting you?

Omnisend offered a great solution for email marketing - especially for automated emails.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
MM
Maher M.
Head Of Digital Transformation
Share
"Exceptional tool, amazing service"
What do you like best about Omnisend?

The tool is very powerful and intuitive.

What do you dislike about Omnisend?

I haven't experienced downsides until now.

What problems is Omnisend solving and how is that benefiting you?

We use omnisend for communicating with customers through email (+ some of the other features, like forms and syncing lists with facebook ads). The benefit is their flushed out segmentation.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
NC
Nino C.
Director
Share
"Omnisend is an easy to use must have business tool"
What do you like best about Omnisend?

The simplicity of how easy it is to use the website to structure the emails to send out to customers. The software is very user friendly compared to others I have tried.

What do you dislike about Omnisend?

I was a little bit disappointed when they changed the pricing structure recently. It is definitely still worth paying for. I would like video tutorials with tips and advice on how to make emails better.

What problems is Omnisend solving and how is that benefiting you?

I was struggling to alert customers to sales when we would discount items. Omnisend allows us to let them know when we have a promotion and it has increased our revenue. It also allows us to track how many customers are returning using their detailed reports

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
Prince . avatar
Prince .
Founder
Share
"Best Automation for ecom"
What do you like best about Omnisend?

Campaign and how you can boost them and the flexibility around builder and design. How easily you can segment the users.

What do you dislike about Omnisend?

Nothing at the moment. Maybe some more user-friendly interface and how you can directly import templates in emails.

What problems is Omnisend solving and how is that benefiting you?

Client lifetime value increase, campaigns and automation

Small Business (50 or fewer emp.)
Aug 09, 2021
 Source
Overall Rating:
5.0
DW
Dickie W.
Ceo
Share
"Great App!"
What do you like best about Omnisend?

The ease of use and the versatility! 10 Thumbs up! Yes, I'm all thumbs...

What do you dislike about Omnisend?

NOTHING! The app is everything I love in an email app.

What problems is Omnisend solving and how is that benefiting you?

i don't have to think about the data after I send it. The comprehensive information is super helpful

Small Business (50 or fewer emp.)
Aug 02, 2021
 Source
Overall Rating:
5.0
MW
Mary W.
Content Marketing Manager
Share
"Great platform"
What do you like best about Omnisend?

The automation feature is easy to use and effective. Saving blocks as templates simplifies creating new campaigns.

What do you dislike about Omnisend?

I'd love to be able to create custom landing pages that we could link to when running campaigns. I also dislike that the price of plans significantly increases when adding subscribers.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has solved our search for a user-friendly platform that fully integrates with our Shopify site.

Small Business (50 or fewer emp.)
Jul 30, 2021
 Source
Overall Rating:
5.0
RB
Ryan B.
Owner
Share
"I Love This App!"
What do you like best about Omnisend?

I love the ease in which I can automate.

What do you dislike about Omnisend?

Nothing so far... everything works like a dream!

What problems is Omnisend solving and how is that benefiting you?

I'm getting more abandoned carts recovered. It's raised my success rate to around 4% from 2%.

Small Business (50 or fewer emp.)
May 24, 2021
 Source
Overall Rating:
5.0
AM
Alan M.
Head Of E Commerce
Share
"excellent app for email marketing, even for beginners"
What do you like best about Omnisend?

very easy to learn how to work with the app through an amicable interface and handy online tutorials

What do you dislike about Omnisend?

The only feature I found somewhat harder to work with was to create segments and also so send an email only to those new members for these segment, excluding the ones I already sent the campaign

What problems is Omnisend solving and how is that benefiting you?

I'm fully automating and improving my email responses to any trigger clients might activate, and also very easy to create and send many static campaigns

Small Business (50 or fewer emp.)
May 14, 2021
 Source
Overall Rating:
5.0
Derek U. avatar
Derek U.
Co Owner
Share
"Omnisend review"
What do you like best about Omnisend?

Ease of use and excellent customer service, and priced great.

What do you dislike about Omnisend?

So far i have not run into any issues with omnisend

What problems is Omnisend solving and how is that benefiting you?

I am solving email campaigns and soon to be text message marketing

Small Business (50 or fewer emp.)
May 13, 2021
 Source
Overall Rating:
5.0
MG
Maria Alejandra G.
Marketing Manager
Share
"Super easy to set up and get insights from your email campaigns"
What do you like best about Omnisend?

I have really enjoyed using Omnisend as part of our marketing strategy. I am not someone who was trained in design or coding, so a platform that makes it easy to create, follow up and keep track of our email efforts is vital, and Omnisend does just that. It easily integrates with our ecommerce site, and it's been a joy to run a/b tests, create segemnts, come up with automated campaigns and explore all that email has to offer with Omnisend. Would highly recommend to any marketer looking for an email tool that's easy to set up (in all aspects) and for smaller teams who really need to be able to do it all.

What do you dislike about Omnisend?

Creating audience segments can be hard and takes some time to get used to, but once you get the hand of it, using those is great to optimize email marketing campaigns.

What problems is Omnisend solving and how is that benefiting you?

We are trying to generate more awareness of our brand and products within a very specific niche. Email has really helped us understand our target and what messages can help drive sales.

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