Omnisend background blur-sm
Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Constant Contact?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
Omnisend 0
Omnisend 1
Omnisend 2
Omnisend 3
Omnisend 4
Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 13, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
4.5
Laura Z. avatar
Laura Z.
Co Fundadora Y Directora Creativa
Share
"Best email marketing tool I have used for my ecommerce"
What do you like best about Omnisend?

How easy is creating the emails and that the platform is telling how many sales is generating each email.

What do you dislike about Omnisend?

I like everything on the platform. Is pretty good.

What problems is Omnisend solving and how is that benefiting you?

I like the user experience is very easy to use and I am liking.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
Chetan A. avatar
Chetan A.
Email Marketing Specialist
Share
"An App with best of the features."
What do you like best about Omnisend?

Omnisend is an Email Marketing system that includes the best of the best features available in the Industry. I see this app as the best fit for small and SMS types of eCom companies.

What do you dislike about Omnisend?

The Color and UX need a serious review. My eyes pain while working long on this platform. Not sure who suggested and who approved the faded light color. It appears whitewashed.

What problems is Omnisend solving and how is that benefiting you?

While working on many client accounts, I realized that solopreneurs expect to have the initial Email Campaign works be completed quickly. So that they can do the rest of the work on their own, thereby saving subsequent costs. This app fits best.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
KA
Karen A.
Creative Head
Share
"Great customer service and app features!"
What do you like best about Omnisend?

I really love the interface because it's super easy to use and very user-friendly. From creating campaigns to generating automated report updates, they do it all so well!

What do you dislike about Omnisend?

We had some issues with our payment for one month, but the customer service team was very helpful and helped us in every way they could.

What problems is Omnisend solving and how is that benefiting you?

Email and push notification marketing has become seamless. Omnisend helps us identify and target customers using their automated reports to maximise our revenue from this channel.

Small Business (50 or fewer emp.)
Feb 07, 2022
 Source
Overall Rating:
4.5
Krittika M. avatar
Krittika M.
Founder & Chief Creative Officer
Share
"Love the ease of setting up campaigns and automation!"
What do you like best about Omnisend?

I love how it has everything from pop-ups to automation campaigns + live view dashboards.

What do you dislike about Omnisend?

I feel like the UX is a little confusing. I usually need a tutorial to help me understand the basics.

What problems is Omnisend solving and how is that benefiting you?

At the moment, mostly working through abandoned cart checkouts!

Small Business (50 or fewer emp.)
Nov 22, 2021
 Source
Overall Rating:
4.5
SP
Stephanie P.
Owner
Share
"Sending emails is a breeze"
What do you like best about Omnisend?

Emails look professional and are very easy to create. I like the different templates to choose from.

What do you dislike about Omnisend?

I don't like that you have to wait a few hours before help arrives on the help desk.

What problems is Omnisend solving and how is that benefiting you?

Getting emails out to promote my website is very helpful. Also, sending forms like items left in your cart also helps increase sales.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
4.5
ST
Siyin T.
Marketing Associate
Share
"Easy and Useful"
What do you like best about Omnisend?

The product part is very convenient and helpful.

What do you dislike about Omnisend?

The product option can approve option to choose.

What problems is Omnisend solving and how is that benefiting you?

No problem at now.

Mid Market (51-1000 emp.)
Aug 10, 2021
 Source
Overall Rating:
4.5
MK
Mike K.
Software Engineer
Share
"practical interface with excellent support"
What do you like best about Omnisend?

I find it an amazing application, the interface is very friendly, comfortable and easy to understand. It also has a very ergonomic design with a menu that makes it easy to find all the tools it has. I like the integration it has with Shopify, I consider it important because I use Shopify for almost any transaction in my company. I like the way of segmentation that the platform applies, I find it quite useful. And something that I can not fail to mention is the tool that comes integrated for attracting potential customers, for my company it is crucial to know our customers to meet their needs and their tools are great for that topic, also facilitate our work greatly. Finally, the system it has for the dissemination of emails seems to me the coolest, it is efficient and almost no platform provides a service like this, and the fact that the platform will guide you through everything you have to do tutorial type and without having to look for how to do it on the internet.

What do you dislike about Omnisend?

I have been using it for a while and honestly I only think it has one detail and that is the fact that you have to be very aware of the email list, because when a customer buys one of our products, thanks to the system is automatically added to the list, the big problem is that on our page there is a place where customers point their email because they decide to receive our emails and sometimes their mail is duplicated and the time to send the email it bounces and you have to clean the list of duplicate address and that is complicated.

What problems is Omnisend solving and how is that benefiting you?

All in all, I love the great service that this platform offers, thanks to Omnisend my job is much easier.

Small Business (50 or fewer emp.)
Aug 02, 2021
 Source
Overall Rating:
4.5
EK
Elle K.
Copywriter
Share
"Excellent customer service, clean design, easy to automate"
What do you like best about Omnisend?

I reviewed a lot of options before recommending Omnisend to my client as our email platform for their ecom fitness brand. Because it's designed so well for ecom, the workflows and automation have been incredibly intuitive and easy to set up. The designs are gorgeous, modern and accessible. The customer service has been outstanding! They give really thorough answers when I get stuck, and take on suggestions too. I know I can move past any hurdles in safe hands.

What do you dislike about Omnisend?

One thing I didn't favor was the template discrepancies. I dived in early and selected some but found elements were not interchangeable. It's possible I missed tutorials on this - But I wish had that information from the start because it made it harder later to make our emails fully uniform.

What problems is Omnisend solving and how is that benefiting you?

Really easy to tag and set up flows. Good, clear reporting so far.

Small Business (50 or fewer emp.)
May 23, 2021
 Source
Overall Rating:
4.5
KP
Katrina P.
Marketing
Share
"Interface is easy to use. Omnisend gives great value under all packages."
What do you like best about Omnisend?

Marketing automation workflow is easy to use

What do you dislike about Omnisend?

Nothing to dislike at the moment... but it is always good to see more integrations

What problems is Omnisend solving and how is that benefiting you?

cheaper to set up marketing automation workflow. The benefits are the ease of use of connecting woocommerce to Omnisend and utilizing cart abandonment template to automatically pull in products that were left in the cart.

Small Business (50 or fewer emp.)
Feb 18, 2021
 Source
Overall Rating:
4.5
NP
Naeem P.
Director
Share
"Happy client"
What do you like best about Omnisend?

The email automation setup is easy & simple to use but has so much potential to help amazing create workflows.

What do you dislike about Omnisend?

I wish that the SMS/Text packages could be purchased in smaller increments/batches. This would help for a new store that has a tight budget & requires less SMS/Text messages.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has helped me build automation into my website, from customer onboarding with forms, saving me time with email automation and helping with generating sales. Furthermore, it's been great for segmenting customers.

Small Business (50 or fewer emp.)
Feb 09, 2021
 Source
Overall Rating:
4.5
Amer R. avatar
Amer R.
Co Founder/Co Ceo
Share
"It was easy and simple to get onboard and to try it yet, we are still testing the platform."
What do you like best about Omnisend?

The ease of designing for popups and landing pages. The customization is so easy for email automation. Also it was so easy to have up and running with shopify.

What do you dislike about Omnisend?

Nothing major till now, but I would recommend to have whatsapp integration also.

What problems is Omnisend solving and how is that benefiting you?

Acquiring more customers and benefiting more from the abandoned carts.

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
4.5
Andy E. avatar
Andy E.
Digital Marketing Analyst
Share
"Omnisend is great, easy to use email client"
What do you like best about Omnisend?

Omnisend offers us the ability to upload a large quantity of contacts to our account and create in-depth automation workflows at a low cost. For our business, having the ability to retargeting job seekers via email on a consistent basis has been a game changer for our team.

What do you dislike about Omnisend?

Some of the workflow features aren't as in-depth as I hoped. For example, we do a daily contact upload and there is not an option to enroll individuals in a workflow based on what they call tags. Individuals can only be enrolled via segments. This causes us to have to recreate our automation on a daily basis. Outside of this, the platform is great.

What problems is Omnisend solving and how is that benefiting you?

We are able to quickly and easily target our partial complete applicants on our application and have seen an increased conversion of people applying since having moved to the Omnisend platform.

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
4.5
VM
Vanessa M.
F
Share
"very simple way to use, fast to send and like the pick items functionality"
What do you like best about Omnisend?

the pick items functionality and the templates

What do you dislike about Omnisend?

I have to create my own segments, maybe the best is to make an automatic segmentation application. I don't like at all the charge sms prices. I would like to be free to send sms without charging, and pay after I send my sms.

What problems is Omnisend solving and how is that benefiting you?

For the moment it is too soon to know it cause I started one month ago.

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
4.5
Irene S. avatar
Irene S.
Graphic Design & Art Direction
Share
"Helped our small business pivot during the pandemic"
What do you like best about Omnisend?

Analytics & Live View. I love seeing how each campaign performed and the charts which show a clear visual of store purchases that were the result of our newsletter clicks.

What do you dislike about Omnisend?

I wish there were more font options available, or the ability to customize/upload fonts.

What problems is Omnisend solving and how is that benefiting you?

Maintaining visibility with our existing clients and gaining new traction for our online shop. Our business is primarily physical, so having this tool while we've been shut down for the past year has been invaluable.

Small Business (50 or fewer emp.)
Nov 08, 2020
 Source
Overall Rating:
4.5
MR
Manuel R.
Founder
Share
"Amazing tool and very affordable prices"
What do you like best about Omnisend?

Very easy to use and create basic mails for marketing

What do you dislike about Omnisend?

Not enough customization blocks. We need more freedom to include or edit blocks with HTML and CSS, also the ability to customize the html of the body of the email

What problems is Omnisend solving and how is that benefiting you?

the free plan is really good and let us start small online stores that can't afford to pay from start

Small Business (50 or fewer emp.)
Nov 07, 2020
 Source
Overall Rating:
4.5
Vinod R. avatar
Vinod R.
Founder, Ed Tech Startup
Share
"Very easy to set up and use, good value, with excellent actionable analytics to improve conversions."
What do you like best about Omnisend?

Analytics and Reporting Cost Easy to use

What do you dislike about Omnisend?

Not able to send emails through sender domain

What problems is Omnisend solving and how is that benefiting you?

We use Omnisend for Drip campaign set up automation and Analytics based email funnel for retargeting. Omnisend has help us improve conversions, user activity and save valuable time in email marketing.

Small Business (50 or fewer emp.)
Nov 05, 2020
 Source
Overall Rating:
4.5
AN
Alberto N.
Founder
Share
"easy (but flexible) and effective"
What do you like best about Omnisend?

It simply does effectively what is ment to do. I have a shop on Shopify, and in minutes I can communicate with my Customers.

What do you dislike about Omnisend?

templates and look and feel could be more sofisticated

What problems is Omnisend solving and how is that benefiting you?

it is a mass mailing tool, that helps marketing automation. Key benefit is that you can set up your campaign in few moments.

Small Business (50 or fewer emp.)
Nov 04, 2020
 Source
Overall Rating:
4.5
BH
Brea H.
Founder
Share
"Really Useful App! Highly recommend"
What do you like best about Omnisend?

I like that the automation features are really easy to setup. Even a complete beginner like me can set up an automated workflow in minutes. I like that I can easily set up my brand image through the logo and footer settings.

What do you dislike about Omnisend?

Sometimes I find the site a little difficult to navigate through in order to get the information I'm looking for. I would like an analytics screens that's a little friendlier to look at. Also would like if I got an email at the end of the day letting me know how many people subscribed to the newsletter everyday. That would be helpful.

What problems is Omnisend solving and how is that benefiting you?

I needed a way to send automated emails for things like cart recovery and up sell so this worked perfectly for that. Haven't had a lot of sales yet so it's hard to speak on the benefits realized.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
4.5
VR
Veronica R.
Founder
Share
"Great Features!"
What do you like best about Omnisend?

We're just starting to use the full plan of omnisend so we're still exploring a lot of these features. It seems like a great app to schedule marketing emails.

What do you dislike about Omnisend?

We're not sure yet since we just started the standard plan.

What problems is Omnisend solving and how is that benefiting you?

we can get more engagement with customers

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
4.5
MB
Michael B.
Founder
Share
"Omnisend Review from Native Hemp Company"
What do you like best about Omnisend?

What we like best with omnisend is the UX design and the consistency in the delivery to all our emial subscribers. Finding a company that has been consistent in delivery to all our subscribers is very important to us and something that we have struggled with. Omnisend has yet to let us down and for that we are super thankful. I really like the ease of inserting pictures and i love that they store a bank of pictures that we can reuse anytime we want That has been very helpful to bring up old graphics and information that we have told our customers.

What do you dislike about Omnisend?

What we dislike with omnisend is the lack of available templates to use when crafting an email. We would like more options to choose from. I think stats could be a little better because the stats that omnisend sends us is not consistent to what our shopify store tells us.

What problems is Omnisend solving and how is that benefiting you?

The problems that we are solving is reaching our customers with informative information and sales. The benefits we have realized is sales and consistent delivery which has been awesome. The other problems that we are solving are insights and feedback from our customers. Our customers like to hear from us more than just sales so omnisend lets us connect with our customers on a more personal level. This allows us to understand our customer base better and better cater our sales, products and service to them to bring them the highest quality product we can.

Visit website