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MailerLite Logo
MailerLite
Simple Email Marketing Solutions
4.7
(914)
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MailerLite Reviews & Product Details

MailerLite Overview
What is MailerLite?

MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.

Company MailerLite
Year founded 2010
Company size 51-200 employees
Headquarters Vilnius, Lithuania
Social Media
MailerLite Categories on Findstack
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$29.00/month
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Ask Questions about MailerLite
What MailerLite is best for?
How does MailerLite compare to Mailmodo?
What are the pros and cons of MailerLite?
MailerLite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MailerLite Pros and Cons
Pros
  • Offers a forever free version
  • Has an auto resend feature
  • Click map feature delivers great audience behavior insight
  • Supports time-zone based sending
Cons
  • Deliverability can greatly improved
MailerLite Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
MailerLite Media
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MailerLite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 21, 2024
MailerLite Logo
914 MailerLite Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
May 06, 2022
 Source
Overall Rating:
5.0
DR
Delaney R.
Founder
Share
"Everything You Need - Even the Free Plan"
What do you like best about MailerLite?

Even on the free plan, you get access to everything you need for an awesome newsletter experience. I've created landing pages for new signups, a website popup form, plenty of emails, and automation that lets me send new and existing subscribers through a series of emails automatically. When I reach the level of subscribers where I have to upgrade to a paid plan, I already feel like I'll be getting my money's worth.

What do you dislike about MailerLite?

I can't think of any downsides. MailerLite has it all.

What problems is MailerLite solving and how is that benefiting you?

As an author, I'm aware that having a captive audience of readers is one of the best marketing tools I can use. MailerLite makes it easy to connect with readers and gives me plenty of options for engaging with them.

Mid Market (51-1000 emp.)
May 05, 2022
 Source
Overall Rating:
5.0
JH
Jeff H.
Principal
Share
"Cheap, cheerful and very powerful"
What do you like best about MailerLite?

User interface is uncluttered and intuitive. API is very easy to integrate with, allowing very powerful marketing automation

What do you dislike about MailerLite?

I can't find any major faults with Mailerlite. I've not had to use their Support so I can't comment on it. Pricing is fair.

What problems is MailerLite solving and how is that benefiting you?

We've integrated our custom automotive CRM solution with several drip campaigns and email marketing automation outreach efforts with Mailerlite and it's rock solid. Since our implementation, we've realized a 17% increase in leads converted.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
CS
Cheryl S.
Account Executive
Share
"A great platform for smaller e-commerce companies"
What do you like best about MailerLite?

I like the level of customization I can create and how easy it is to build really great templates. I use shopify, so being able to easily integrate both systems has created a marked difference in conversion. I switched from Podia, and my open rate went from 18-20 % to 38-40%.

What do you dislike about MailerLite?

I don't like that I can save content blocks that I can reuse. I can create a template and edit it, but if I'm making a brand new type of email, I don't have the ability to just pull and edited header, footer or content block I've already created.

What problems is MailerLite solving and how is that benefiting you?

We've seen increased open rates, improvement in click-through rates, and sales. The emails I'm building now feel more authentic and connected to the brand and our ethos.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
Rahul R. avatar
Rahul R.
Chief Technical Officer
Share
"Email tool that is quick and simple to use"
What do you like best about MailerLite?

MailerLite is the ideal email marketing software for individuals on a tight budget but nevertheless requires a tool that can do more than just send out newsletters. Automation workflows, contact tagging and segmentation, and a landing page builder are all included, allowing even complex campaigns to be handled.

What do you dislike about MailerLite?

While this isn't necessarily a bad thing if it maintains their deliverability rates high, it may be a bit much for some users who just want to get started. The review process seems to be very tough.

What problems is MailerLite solving and how is that benefiting you?

MailerLite is the best solution for anyone who is just getting started with email marketing, thanks to its simple UI, easy navigation, and handy email editor. Most of the email marketing tools out there are very expensive and their free plans are a joke. But Mailerlite Free Plan is one of the feature-rich best in the industry, some of the features available in the free plan are premium.

Mid Market (51-1000 emp.)
Apr 13, 2022
 Source
Overall Rating:
5.0
HJ
Himanshi J.
Marketing Manager
Share
"MailerLite Best One For Dynamic Emails And Custom Landing Page"
What do you like best about MailerLite?

MailerLite provides Unlimited templates to create multiple email campaigns easily. We can generate sales after targeting email campaigns in business locations. In one time we can target multiple locations. MailerLite has multi functionality to build websites, pop up and landing pages without knowledge of website design. It gives Custom HTML editor for business pages to create extraordinary work.

What do you dislike about MailerLite?

It is a good tool for our email marketing services, We can easily design email marketing landing pages and check campaign activity on regular basis. No problem was faced during the use of this software.

What problems is MailerLite solving and how is that benefiting you?

MailerLite is user friendly software for email marketing. Anyone can create campaigns according to business services. We can also create email about product based and service based. One more option MailerLite has to unsubscribe from the email list. If the user did not want your next promotional emails then he can unsubscribe from the list. In very less time we can create big email campaigns and target new audiences from multiple countries. MailerLite provides detailed info about tracking email campaigns in a secure way.

Small Business (50 or fewer emp.)
Mar 10, 2022
 Source
Overall Rating:
5.0
LC
Leon C.
Marketing Consultant
Share
"Amazing support from these guys getting around a sticky automated email sequence issue"
What do you like best about MailerLite?

They logged in on my behalf and sorted my issue within minutes!

What do you dislike about MailerLite?

nothing not to like really about this company

What problems is MailerLite solving and how is that benefiting you?

Automated email sequences for clients

Small Business (50 or fewer emp.)
Mar 09, 2022
 Source
Overall Rating:
5.0
CR
Chris R.
Managing Director
Share
"A Brilliant Experience"
What do you like best about MailerLite?

Useability is brilliant and we created our campaign, landing page and automation within hours

What do you dislike about MailerLite?

Some automation problems at first but they sorted it on the live chat. Matius was brilliant and helped alot

What problems is MailerLite solving and how is that benefiting you?

Centralising our systems onto one platform making usage a lot easire and quicker

Small Business (50 or fewer emp.)
Mar 05, 2022
 Source
Overall Rating:
5.0
BL
Bree L.
Owner
Share
"Oh my gosh. They saved me so much time."
What do you like best about MailerLite?

I'd changed the URL to one of my landing pages. It completely mucked up my funnel, and I thought I would have to spend all day updating the URLs in my books. I have nearly 40. It would have taken forever. I have a five day free book promo starting tomorrow, and I was nearly in tears.

What do you dislike about MailerLite?

Nothing, really. I mean, I'm NL dumb. I think it'd be cool if there were more tutorials for authors who are NL dumb. Automations and Landing pages really confuse me, but overall, ML is really the best and more affordable NL serices.

What problems is MailerLite solving and how is that benefiting you?

I use ML for my author newsletter. They're more affordable than MailChimp.

Mid Market (51-1000 emp.)
Mar 04, 2022
 Source
Overall Rating:
5.0
DM
Dillon M.
Communications Manager
Share
"Fundamental email marketing at an affordable price"
What do you like best about MailerLite?

MailerLite has been around for a while and has many good reviews from users that use it the way we use it. The pricing plans are fair all around. There's a free plan that gives new users the ability to try out their service without financial risk. MailerLite provides users with an extensive library of beautiful templates for emails, landing pages, and opt-in forms. Everything in MailerLite updates instantly. We can view information about new contacts and get in touch with them as soon as we like. We can also target specific contacts to receive specific emails. It's a smart email system that works better than average for its price level.

What do you dislike about MailerLite?

Email deliveries can be inconsistent. It takes some experimentation to figure out issues that cause certain emails to get bounced. MailerLite support can be helpful when those problems arise, but not always.

What problems is MailerLite solving and how is that benefiting you?

MailerLite has delivered thousands of emails to our ever-growing list of contacts that keep them updated on our company's activities and news. We can promote seasonal offers and display industry news that position us as a helpful resource that our contacts can count on and value. Our non-sales emails build a relationship with leads and clients that are key when pushing offers in subsequent emails campaigns.

Small Business (50 or fewer emp.)
Mar 02, 2022
 Source
Overall Rating:
5.0
EL
Ellie L.
Creative Director
Share
"Customer Support needs a raise"
What do you like best about MailerLite?

It's easy to use, affordable, and has the best customer support I've seen. Their assurance and standards for meeting email deliverability and reputation is second to none.

What do you dislike about MailerLite?

The new version is coming soon, and I'm excited to test it out. I would say if the UX was a bit more modern, it'd be a more enjoyable experience (which I think they're building!) I wish you could save and duplicate templates across accounts, since I'm replicating the same style of email for all of my clients.

What problems is MailerLite solving and how is that benefiting you?

I'm an agency able to manage my small business clients' needs easily and affordably. I love the creative options they offer for blocks within the email to really set yourself apart and be fun - and have emails people actually want to open.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
PP
Petra P.
Tech Trainer And Automations Consultant
Share
"Excellent service"
What do you like best about MailerLite?

I had several questions regarding the different Mailerlite subscriptions and contacted support. I quickly got a reply with a clear explanation, after which I explained that I had paid for the wrong package and if there was a way to switch to the correct option. There was a quick response, and Customer Support immediately sorted the issue and changed me to the correct subscription. Excellent service. Thank you.

What do you dislike about MailerLite?

Nothing that I dislike about Mailerlite. This survey however, is way too long for the review I was willing to give and that I then need to fill something in for dislike that has a specified length is weird. The amount of questions is overwhelming and almost made me not leave the review.

What problems is MailerLite solving and how is that benefiting you?

Showing my online customers how easy it is to build beautiful and practical landing pages, with minimal tech knowledge and skills.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
Sheldon and Ginat R. avatar
Sheldon And Ginat R.
Director, Whole Health Forum
Share
"Great Job at a Great Company"
What do you like best about MailerLite?

MailerLite has wonderful support, something so important in learning how to create the look you want. I've learned so much with step-by-step graphics and patient explanations. The pricing is great and the service worth a million!

What do you dislike about MailerLite?

Maybe....I would like even more graphic flexibility, like putting things side by side...but maybe that's possible, and I just haven't learned it yet!

What problems is MailerLite solving and how is that benefiting you?

No problems except the time to take advantage of all the wonderful features! Benefits? The ability to send beautiful newsletters to my followers.

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
Shannon V. avatar
Shannon V.
Owner And Virtual Assistant
Share
"Excellent Service"
What do you like best about MailerLite?

As a "solopreneur", I have to be quite selective with what products I choose. MailerLite works beautifully with my other software, my website, and is very user-friendly and intuitive. In addition, any time I have needed help, the support team has come through really quickly and efficiently. In addition, the forum feature and "community" are excellent sources of info! As a remote project manager and admin, I recommend it to all my clients!

What do you dislike about MailerLite?

Nothing, that I've found. There is a learning curve, like all software, and it would be nice if you could just import landing pages from other services, but their drag and drop builder makes it easy, and 9 times out of ten, the end result is much better in MailerLite.

What problems is MailerLite solving and how is that benefiting you?

My own business mailing list has grown, as have the lists of those clients I have set up on MailerLite. People comment that our landing pages are nicer, and any surveys we include are easy to use

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
Lakshmi R. avatar
Lakshmi R.
Email Marketing Specialist
Share
"I highly recommend Mailerlite"
What do you like best about MailerLite?

I love Mailerlite and there is no other better way to put it. Starting from highly intuitive ux to efficient analytics even for free accounts, Mailerlite has an awesome place in our marketing stack.

What do you dislike about MailerLite?

They could be easy on integrations. Nevertheless they are awesome. There is nothing that doesn't work out at Mailerlite. There are no improvement I would suggest in Mailerlite.

What problems is MailerLite solving and how is that benefiting you?

I use Mailerlite to send marketing information like newsletters, automated emails, I am able to design good looking templates with Mailerlite easily.. my business has seen stead flow of leads and sales after I started using Mailerlite

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
NK
Nicki K.
Director
Share
"Mailerlite is a great email marketing solution"
What do you like best about MailerLite?

It is easy to use and more cost-effective than others. In addition, their help desk is excellent and very quick.

What do you dislike about MailerLite?

I don't dislike anything and cannot make any suggestions for improvements. For my needs, it is fine as it is.

What problems is MailerLite solving and how is that benefiting you?

It allows me an easy way to stay in touch with my subscribers using attractive newsletter formatting. Their easy-to-use features include automation workflows, segmentation, and nice-looking landing page editors.

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
Mikkell K. avatar
Mikkell K.
Director
Share
"Excellent Email Marketing Service"
What do you like best about MailerLite?

Mailerlite is a fantastic email marketing platform that I use for both my author list and business clients. It's easy enough to set up automated services, send out broadcasts emails, or create different interest groups based on what subscribers do in your funnel - giving you more control over how they're reached! You can also create websites and landing pages using the platform.

What do you dislike about MailerLite?

What I don't like about Mailerlite is that it lacks the SEO abilities to make your website or landing page stand out. There are some options, but they're not as in depth for indepth work with mails being delivered erratically by sometimes ending up promotional inboxes instead our main ones where we want them most! This isn't really anything bad though since subscribers can always put higher importance on emails which ensure they go on the primary inbox. You'll be able to get your message across without too many issues anyways :)

What problems is MailerLite solving and how is that benefiting you?

Mailerlite is a game-changer for my business. I can now reach many more people with the same amount of time and money spent on marketing before, which has been one if not the best return on investment that we have had when it comes to acquiring new clients or customers overall!

Small Business (50 or fewer emp.)
Feb 26, 2022
 Source
Overall Rating:
5.0
SB
Seamus B.
Designer
Share
"Best User Interface and Experience"
What do you like best about MailerLite?

Everything! Have been working with MailerLite for a month or so now and find it one of the most intuitive interfaces on the web ever!

What do you dislike about MailerLite?

Have not found anything to dislike, seriously. MailerLite just works!

What problems is MailerLite solving and how is that benefiting you?

Wanted to create a series of RSS automation for mailing list subscribers and found it super straightforward to do this. The interface for designing the emails and templates provides easy control of layout and elements and immediate on-screen preview.

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
TR
Tasha R.
Business Owner
Share
"Customer Service is GREAT!"
What do you like best about MailerLite?

I love how easy it is to create automated e-mails. The templates are easy to use, and the interface is also lovely and user-friendly. The customer service is fast and informative. Thanks for a great product and for helping me grow my business the right way!

What do you dislike about MailerLite?

I don't particularly appreciate that sometimes the editor doesn't always do what I tell it to do. For example, is when I change the font or add a line, sometimes it won't appear. Adding the ability to save reusable blocks would be great.

What problems is MailerLite solving and how is that benefiting you?

I am solving the issue of connecting with customers directly. I love my mailing list because even if everyone doesn't open it, another company is not suppressing my message via its algorithm. Frequently, Facebook & Instagram will not show all of my followers what I am offering. My mailing list is mine, and they want to be there.

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
AM
Ann M.
Publisher / Author
Share
"Prompt, friendly, HUMAN service. Hallelujah!"
What do you like best about MailerLite?

Best? The service was perfect from top to bottom. "Jen" emailed me minutes after I'd sent a request for help. She was clear and precise in her first email, capturing what I needed to solve my problem right off. Her personable, professional manner put me at ease. Customer service is my wheelhouse, and I'm forever analyzing that aspect of any business. Mailerlite passed with flying colors and left me laughing. You can't beat that!!! P.A. La Duca

What do you dislike about MailerLite?

I loved everything. There's really nothing that I would change.

What problems is MailerLite solving and how is that benefiting you?

Mailerlite offers many options that make newsletters beautiful, effective, and easy to use. Easier for the excellent Customer Service support.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
TP
Tamara P.
Ceo
Share
"Very user-friendly and super customer service!!!"
What do you like best about MailerLite?

Honeslty, it's SUPER easy to use! Very very user-friendly and if you encounter any problems, the customer service is just FABULOUS! Thank you!!

What do you dislike about MailerLite?

While creating forms to put on my website, there were a few details that were needed to be fixed, the team really helped me out!!

What problems is MailerLite solving and how is that benefiting you?

It makes email marketing so easy!! It's amazing!!!

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