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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Drift
What Drift is best for?
How does Drift compare to ActiveCampaign for Marketing?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
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Drift Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 22, 2025
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift is a great tool to provide quick customer service"
What do you like best about Drift?

Customers can get quick responses to common questions

What do you dislike about Drift?

I can't think of anything I don't like about Drift

What problems is Drift solving and how is that benefiting you?

Avoiding a surge of questions from customers- common questions can easily be answered using Drift

Enterprise (> 1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift has allowed to learn new ways to implement conversational marketing techniques."
What do you like best about Drift?

The ability to have drift bots live on multiple sites because we have many product offerings.

What do you dislike about Drift?

There is a learning curve with getting used to how to work things on the backend

What problems is Drift solving and how is that benefiting you?

It's answering questions for our website visitors and giving sales more time back to only focus on qualified customers.

Enterprise (> 1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Sales Manager"
What do you like best about Drift?

Simple and easy way to be able to connect with prospects and customers in real-time.

What do you dislike about Drift?

The routing of inbound engagements. This leads to confusion and delayed response times.

What problems is Drift solving and how is that benefiting you?

Drift is an easy way to answer prospect or customer questions. This often leads to further discovery and you can book a call right in Drift.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Ease of use, very powerful if implemented correctly and process is established for leads"
What do you like best about Drift?

Connecting with leads and accounts in timely manner

What do you dislike about Drift?

There's so much to it, can get confusing

What problems is Drift solving and how is that benefiting you?

Helps customers find correct resources within our company

Mid Market (51-1000 emp.)
Aug 21, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"One of the best non chat / chat bot on the market"
What do you like best about Drift?

Professional account management and leadership strategy

What do you dislike about Drift?

System can be difficult to set up from a technical perspective

What problems is Drift solving and how is that benefiting you?

connected conversations and removing long and old school forms

Enterprise (> 1000 emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Powerful tool for accelerating demo requests & converting web traffic"
What do you like best about Drift?

Drift has a great Support team and Customer Success account management team who are attentive and genuinely understand your objectives and pain points.

What do you dislike about Drift?

The tool is fundamentally great, but some obvious UX improvements/flexibilities (IMHO) have been overlooked and not yet prioritized by their product dev team.

What problems is Drift solving and how is that benefiting you?

Drift helps us capitalize on the huge web traffic we receive, converting the relevant visitors faster - generating leads/meetings for Sales to follow up on.

Mid Market (51-1000 emp.)
Aug 11, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift has enabled our teams to target individuals and segments in a more focused and in depth manner"
What do you like best about Drift?

Unlimited creative control/freedom - yourself what messaging/targeting works best for different individuals/segments

What do you dislike about Drift?

Limited customization at this time... would be nice to be able to do custom theming per workspace/bot even...

What problems is Drift solving and how is that benefiting you?

Removing friction from qualifying/conversion experience. This is the best part of Drift. It's a direct line to leads!

Enterprise (> 1000 emp.)
Aug 11, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"This has been amazing since last 3 years to my an my org."
What do you like best about Drift?

It is very quick on responses to the prospect and even sending out meeting calendars to them. Also keeping track of our calendar on real time basis.

What do you dislike about Drift?

Sometimes there are few delays in the drift notifications. Also when I was on low usage of drift chat service on my cell phone, the notifications disabled by themselves.

What problems is Drift solving and how is that benefiting you?

Getting more connections and being in sales, the connection is very important when you have a prospect replying to you on your questions and comments/.

Mid Market (51-1000 emp.)
Aug 09, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great customer service"
What do you like best about Drift?

Drift is always available to help and dive into the issues. Knowledgeable and ready to help your organization grow. There's many unique ways to target audiences and help them get to what you want them to get to.

What do you dislike about Drift?

Would like to see them break more into the ABM world and help strategize so we can take full advantage of the tool and all it has to offer.

What problems is Drift solving and how is that benefiting you?

Support through a live chat feature and lead generation

Mid Market (51-1000 emp.)
Aug 03, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great team, highly customizable product"
What do you like best about Drift?

Drift is very customizable, and delivers a great chat experience on our site. Great people to work with.

What do you dislike about Drift?

Definitely a learning curve. Would benefit from more structured and hands-on training for users.

What problems is Drift solving and how is that benefiting you?

Drift is helping our team connect with customers quickly and deliver the information they need. It is also supporting lead capture for sales.

Mid Market (51-1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift Review"
What do you like best about Drift?

We absolutely love our Drift Representative, Amanda, and our Professional Services Representative, Julia. They are truly the reason for our success with Drift. We are a very small team internally and our team at Drift has been such a good resource as an extension of our team. We consistently go over our goals and progress towards benchmarks, as well as try new innovative ideas and A/B testing. I would say I have been pleasantly surprised with the support/service aspect of Drift and consider them one of our best vendors.

What do you dislike about Drift?

The onboarding/launch of our chat bot was not as smooth as it could have been. I could have used some more education and training on the back end of the tool - specifically the field mapping and tagging strategies. Some of our data is sloppy because we redid it post-launch.

What problems is Drift solving and how is that benefiting you?

They have made it easy for us to get meetings booked on-demand, and deflect irrelevant traffic.

Enterprise (> 1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Launching Drift has been the best decision!"
What do you like best about Drift?

Not only is the Drift consulting team extremely helpful and responsive, but the tool itself has been amazing. Compared to our previous chat, this has AI built-in, it allows for personalization, it connects with our CRM and it's extremely easy to manage.

What do you dislike about Drift?

There have been some product enhancements that we've suggested to the team, mainly around QA and the ability to preview an entire chat experience from beginning to end.

What problems is Drift solving and how is that benefiting you?

Drift has solved three problems for us. First, it allows visitors to get the answers to their questions without having to dig through our site. Second, it has alleviated support-related questions that our sales team ends up with, and third, it has driven a huge amount of leads and attributed revenue!

Mid Market (51-1000 emp.)
Jul 18, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great ChatBot!"
What do you like best about Drift?

Drift is one of the best chatbots to be used on the website that helps connect with customers who are just browsing through the website and connect with them to see what they are looking for rather than reaching us through a typical contact us form

What do you dislike about Drift?

I haven't seen any downsides so far most of the features are pretty useful and customizable that caters to different Business requirements

What problems is Drift solving and how is that benefiting you?

Drift is used as Chatbot on our website to proactively engage with visitors to gather more info on what they are looking for and then connect to Sales with meeting invites based on their calendar availability. As it integrates pretty well with Hubspot or Salesforce the data flow is seamless with the field mapping

Mid Market (51-1000 emp.)
Jul 14, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift is very helpful in getting leads to reps, faster"
What do you like best about Drift?

The chatbot automates the conversation with the prospect and auto-qualifies them for a meeting w/ a sales team member

What do you dislike about Drift?

The only downside is that the prospects auto book a meeting with the drift owner and has to be routed to proper rep

What problems is Drift solving and how is that benefiting you?

Its getting prospects to reps faster

Enterprise (> 1000 emp.)
Jul 11, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great way to connect with customers and prospects to set meetings!"
What do you like best about Drift?

Notification features. These help keep me updated.

What do you dislike about Drift?

User interface could be improved. Could be simplified for ease of use.

What problems is Drift solving and how is that benefiting you?

Providing another channel to connect with customers. Instant messaging is very effective.

Mid Market (51-1000 emp.)
Apr 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Achieving targets with Drift's customer success program"
What do you like best about Drift?

Platform and the customer success program

What do you dislike about Drift?

Limitations in customizable lead attributes

What problems is Drift solving and how is that benefiting you?

Building interactions with the site visitors Minimizing the customer communication time lags Targeted conversations based on user actions

Mid Market (51-1000 emp.)
Apr 26, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift Professional Services is a "Must Have" for Marketers"
What do you like best about Drift?

I've been a Drift user for multiple companies, and this is the first time we've invested in Professional Services, and if there was one thing I could go back and tell a "previous me" one thing to invest in, it would be this. Within the first hour of services, our PS rep optimized 20+ small issues that allowed our chatbots to fire properly, driving an increase in booked meetings within the first week. They are also working with me on a roadmap of priorities that will continue to help us convert prospects on our site, quickly.

What do you dislike about Drift?

I wish we would have done this sooner, and possibly more hours.

What problems is Drift solving and how is that benefiting you?

Drift is helping us engage with the right prospects, faster, while allowing us to weed out visitors that we would not do business with. Within the first week of deploying the changes that the PS team helped us with, we saw an increase in booked meetings.

Mid Market (51-1000 emp.)
Nov 23, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I love drift for helping me sending my intro videos via Linkedin"
What do you like best about Drift?

Being able to see my script and the best part is when you read the script, it looks like you are looking at the camera! Also, I get notified when someone watches my videos and how long. Lastly, the chatbot interacts with thr prospect and asks valuable questions, like any questions, or schedule a meeting.

What do you dislike about Drift?

There is a glitch whe I go between screens, it keep kicking me out of the browser, but im pretty sure they ll take care of it soon.

What problems is Drift solving and how is that benefiting you?

Turning cold leads into warm leads, give me visibility on whats the interaction of my outreach, also because it is very easy and convenient to use, I was able to go from barely 10 videos a day to 20-25 videos a day in the same time.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great way to stay on top of engagements"
What do you like best about Drift?

The best part of drift is the ability to have it in multiple places. I am able to have the extension at the top of my browser as well as have it embedded directly within g-mail.

What do you dislike about Drift?

There really aren't too many negatives to using Drift. Occasionally, you will get a notification that "someone has viewed content from your website" but cannot see who exactly was on it.

What problems is Drift solving and how is that benefiting you?

Sales engagement is the key to this tool. By using Drift, I had detailed analytics that helped me not only personalize my outreach but also see when would be the best time to follow up.

Enterprise (> 1000 emp.)
Oct 20, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Drift - A consistent bot. A bot that works 24/7 without any issues"
What do you like best about Drift?

Support: The support comes with a price, but its worth it. Anytime you missout on something, you can contact them. They will definitely help solve the problem. Features: A recent feature for adding widgets withdifferent language. As we are a global company we wanted to have bots with different languages for different countries. This features have sorted the issue for us. Simple yet clear reporting. The Dashboard gives a gist of how your bots are performing on any given day, which agent had more meetings booked and other stats. Drift Video feature makes most of our jobs quite easier. With Videos, we record answer videos and send it to customers at times.

What do you dislike about Drift?

Price. Price. Price. It costs close to $500/month, which is too high compared to its competitors.

What problems is Drift solving and how is that benefiting you?

We use it for lead capturing and website guidance for our customers. With bot, now we have a new channel for leads. We are getting new leads every single day and few leads are turning into sales/business.