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Kit Logo
Kit
Email Marketing Simplified
4.4
(193)
(Formerly ConvertKit)
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Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
Ask Questions about Kit
What Kit is best for?
How does Kit compare to Mailmodo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 31, 2024
Kit Logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Oct 24, 2017
 Source
Overall Rating:
5.0
Kristen N. avatar
Kristen N.
Owner
Share
"SO much better than Mailchimp"
What do you like best about Kit?

Mailchimp is primarily a list based email platform where Convertkit is subscriber based. Which spells out to being 100% better than Mailchimp. I can easily organize all different subscribers into different interests, purchased products, and target sending sequences based on so many little things. It's amazing and I can't recommend it enough!

What do you dislike about Kit?

I wish they were a little less expensive. As a new business owner just starting out I still have less than 100 subscribers and so pulling a $30/month is a pricy, but I know in the long run it will be well worth it.

What problems is Kit solving and how is that benefiting you?

The biggest problem it is solving is not paying for duplicate subscribers like I would on a list based platform rather than just paying for subscribers once on a subscriber based platform.

Small Business (50 or fewer emp.)
Aug 01, 2017
 Source
Overall Rating:
5.0
MA
Morgan A.
Tuesdays Together Leader Dayton, Oh
Share
"ConvertKit took my email marketing to the next level!"
What do you like best about Kit?

This platform is extremely user friendly and has amazing capabilities!

What do you dislike about Kit?

The only thing I don't care for is that I can't easily keep track of what form is attached to what sequence.

What problems is Kit solving and how is that benefiting you?

ConvertKit helps me nurture my email list, which was something I could never do before. I am able to send people more of what they want to learn about, which is huge!

Small Business (50 or fewer emp.)
Jul 14, 2017
 Source
Overall Rating:
5.0
Stephanie L. avatar
Stephanie L.
Marketing And Business Development Consultant
Share
"Email List Has Grown Just By Switching to ConvertKit"
What do you like best about Kit?

For whatever reason, I get more opens and clicks and signs up just since I have switched to ConvertKit. It's easy to use, has all the features you want without the crazy price. I was very pleasantly surprised to find out they had landing pages as well!!! All i had to do was design the page in convertkit and install the plugin on my wordpress site. It then created the most beautiful landing pages for me.

What do you dislike about Kit?

Would be great if they had more landing page templates.

What problems is Kit solving and how is that benefiting you?

I was not getting many sign ups on my offers and my open rate was extremely low. Both have increased since switching to ConvertKit.

Small Business (50 or fewer emp.)
Apr 13, 2017
 Source
Overall Rating:
5.0
Sandra D. avatar
Sandra D.
Owner/Professional Certified Life Coach
Share
"Easy to use"
What do you like best about Kit?

Convertkit is much easier to use and incorporate into my existing site. Sales pages are super easy to create as well. Love it!

What do you dislike about Kit?

I don't have any complaints at the moment.

What problems is Kit solving and how is that benefiting you?

Makes it easy to create targeted lists so that you know what to send to which list. I appreciate the dashboard to track list growth so you know how close you are to meeting your daily/weekly or monthly goals.

Small Business (50 or fewer emp.)
Dec 08, 2016
 Source
Overall Rating:
5.0
AS
Anika S.
Owner & Designer
Share
"An online entrepreneur that did a lot of research before deciding on ConvertKit"
What do you like best about Kit?

It's very easy to set up and use. ConvertKit really shines with their Sequences – automated email campaigns that can be used for welcome/indoctrination series and sales funnels. They are laid out chronologically by email, so you can see the entire sequence and the email content for each. I also love that ConvertKit includes landing pages and forms that are easily customizable.

What do you dislike about Kit?

I wish they had tiered pricing. $29/month seems steep when you don’t have any subscribers yet.

What problems is Kit solving and how is that benefiting you?

Email marketing is key for most any business nowadays. It gives me a way to capture leads from my website and be able to communicate directly with them. Moreover, ConvertKit has been SO much easier for me to use than many other email service providers.

Small Business (50 or fewer emp.)
Nov 15, 2016
 Source
Overall Rating:
5.0
Erin F. avatar
Erin F.
Ceo + Digital Strategist
Share
"Email marketing made easy!"
What do you like best about Kit?

I absolutely love how simple it is to set up sequences in ConvertKit. I use them for everything, from email courses to sales funnels. Super-simple, and it puts my sales on auto-pilot. Another favorite thing--each subscriber only counts once! No more duplicate counts for subscribers who sign up for multiple lists, which means I don't pay extra.

What do you dislike about Kit?

The interface is still a little clunky, and the documentation not entirely clear on certain aspects. But improvements are being made, and the Facebook group is very helpful!

What problems is Kit solving and how is that benefiting you?

I automate everything now--my entire email list. I never have to figure out what to send, I literally have an entire year's worth of emails ready to go, and no matter when someone joins my list, they get the emails they need in the appropriate order to build that trust, as well as ensure they don't miss anything.

Small Business (50 or fewer emp.)
Oct 21, 2016
 Source
Overall Rating:
5.0
MC
Mark Williams – C.
Managing Director
Share
"Incredibly easy to use, with insane functionality"
What do you like best about Kit?

I LOVE using ConverKit. It's simple and easy to use and maneuver through. The functionality is insane. You get so many of the sweet automations that Infusionsoft has without the hassle of their software/customer service.

What do you dislike about Kit?

I wish there was a more visual way to go through and see what automations you've set up, like there is in some of the premium marketing automation platforms. But other than that, I've been using it for close to 6 months now, and I really haven't found things I dislike.

What problems is Kit solving and how is that benefiting you?

There are a lot of marketing automation/email marketing systems out there. But they are clunky, expensive, or confusing. Convert Kit isn't. It's easy, inexpensive (when you compare to the other systems), and it just plain gets the job done. I'd like to have ALL my businesses on convert kit.

Small Business (50 or fewer emp.)
Sep 11, 2016
 Source
Overall Rating:
5.0
ES
Erin S.
Writer, Editor, And Social Media Consultant
Share
"ConvertKit is a solution to so many email marketing problems~"
What do you like best about Kit?

Can I just say everything? Truly? After trying out other email services, ConvertKit has answered so many of prayers. I love that I can create opt in forms easily and keep them on brand. I love that I can created automated sequences and have them filtered to go to only certain people at certain times. I love that they layout relies less on html which means my emails actually end up in the inbox instead of spammed!

What do you dislike about Kit?

I've had some problems with certain opt in offers delivering promptly. Now I'm not sure if that's ConvertKit or if it's just other peoples email services but I do occasionally get emails asking for me to send them their free gift... which ConvertKit should automatically do.

What problems is Kit solving and how is that benefiting you?

I'm able to offer free email courses to my clients and stay in contact with them weekly. Which makes my life so much easier! I love being able to offer that additional value to them while not taking any additional time from my schedule.

Small Business (50 or fewer emp.)
Aug 18, 2023
 Source
Overall Rating:
4.5
Jon H. avatar
Jon H.
Expert
Share
"Wonderful software"
What do you like best about Kit?

Convertkit has helped us add subscribers to.our social media following (Insta and FB)

What do you dislike about Kit?

Nothing so far. Been great to work with and use

What problems is Kit solving and how is that benefiting you?

It has really helped us grow our email base and market to them directly

Small Business (50 or fewer emp.)
Jul 21, 2023
 Source
Overall Rating:
4.5
SJ
Sahil J.
Co Founder
Share
"Perfect for creators specially"
What do you like best about Kit?

I like how it lets me split my email list into different parts. This way, I can send specific emails to certain people, which has helped me connect better with my audience. The automatic email feature is also pretty cool. I can set up a bunch of emails that get sent out on their own when certain things happen. Overall loved the simple interface

What do you dislike about Kit?

It wiuld be great if it gives bit more details like why some emails do better than others.

What problems is Kit solving and how is that benefiting you?

I can split my list into different groups based on what they're interested in. This means I can send out emails that are more targeted, which has helped me connect better with my audience and get more responses. The landing pages and forms are easy to set up and have helped me attract more subscribers. This has been great for getting the word out about my work and reaching more people.

Mid Market (51-1000 emp.)
May 12, 2023
 Source
Overall Rating:
4.5
NEHA C. avatar
Neha C.
Digital Marketing Consultant
Share
"Convertkit for managing emails and landing pageas"
What do you like best about Kit?

Automates processes that save a lot of time.

What do you dislike about Kit?

They can improve analytics and reporting features and can make it more advance

What problems is Kit solving and how is that benefiting you?

Most often, I need to create a landing page that can go with the emails, and Convertkit makes monitoring the clicks and impressions with emails a lot easier.

Small Business (50 or fewer emp.)
May 03, 2023
 Source
Overall Rating:
4.5
MK
Mohammed K.
Founder
Share
"Enhanced Audience Monetization with Convert Kit"
What do you like best about Kit?

Provides a wide range of tools to help monetize one's audience

What do you dislike about Kit?

Focuses a lot on affiliate marketing, so those with affiliate marketing will most likely have an edge over other users

What problems is Kit solving and how is that benefiting you?

Monetization of our audience

Small Business (50 or fewer emp.)
Apr 08, 2023
 Source
Overall Rating:
4.5
BA
Binny A.
Freelance
Share
"The best email marketing tool for business"
What do you like best about Kit?

it is very helpful, fast and offers unique insights. help business to achieve the goal.

What do you dislike about Kit?

nothing as of yet. all good. they have very good and actional features/

What problems is Kit solving and how is that benefiting you?

ConvertKit is solving email marketing challenges for creators and small businesses, which benefits me by allowing me to efficiently manage and grow my email list.

Small Business (50 or fewer emp.)
Mar 06, 2023
 Source
Overall Rating:
4.5
𝕋𝕖𝕛𝕒𝕤𝕧𝕚  . avatar
𝕋𝕖𝕛𝕒𝕤𝕧𝕚 .
Operations Manager E Commerce
Share
"I never thought that email marketing would this easy."
What do you like best about Kit?

This is such a User-Friendly Email Marketing tool. The main application of this tool is that it helps users to create and manage email campaigns, build landing pages, automate email sequences, and build Email lists. The platform is easy to use, allowing users to create beautiful and engaging emails without coding knowledge. Users can create email sequences using a drag-and-drop editor and also use a wide range of templates and customization options.

What do you dislike about Kit?

There are limited options for building landing pages, this should be improved. The pricing structure is a bit tricky and confusing which makes it expensive. The pricing can be set straightforward

What problems is Kit solving and how is that benefiting you?

The main problem that Convertikit allows is email automation. You can send emails individually to each person separately. With Convertkit, you can send emails to thousands of subscribers at once and also send follow-up emails by setting the date and time at one time

Small Business (50 or fewer emp.)
Feb 15, 2023
 Source
Overall Rating:
4.5
JK
Jen K.
Coo
Share
"Convertkit does everything we need but the organization isn't the best"
What do you like best about Kit?

Convertkit makes creating email quite easy, they also have fantastic customer service. The price is right. We can create, not basic, but not complicated, automation. We can reverse tag people, which is super helpful.

What do you dislike about Kit?

The way Converkit organizes information is really confusing. It is very hard to locate some of the content that I need to edit. Some of the choices of how you should connect your content is just clunky.

What problems is Kit solving and how is that benefiting you?

We are definitely using it for email marketing and nurturing type email. Creating the email sequences for nurturing email is super easy, also tagging and sorting subscribers is very easy.

Small Business (50 or fewer emp.)
Sep 10, 2022
 Source
Overall Rating:
4.5
Vijay K. avatar
Vijay K.
Associate
Share
"ConvertKit Review"
What do you like best about Kit?

ConvertKit is a handy email automation tool that helps to grow your audience. It comes with free and paid versions and is one of the top 10 email automation software. Some of the features of ConverKit are: 1. Simple UI 2. Landing page design option 3. Embedded Form 4. Easy to use subscribers settings 5. Automation option 6. Visual automaton 7. Rules option in automation 8. 3rd party integrations with a lot of services and products 9. RSS feed 10. A large group of community 11. Helpful forums 12. Documentations to get started 13. 24/7 customer support 14. Broadcast and email sequence 15. Lots of email templates

What do you dislike about Kit?

The free version of ConvertKit can support up to 1000 subscribers and lacks an automation option. You need to go for the premium or Enterprize version to use all the features of ConvertKit. Conveetkit should increase the free version's audience size and email cap limit.

What problems is Kit solving and how is that benefiting you?

I am using ConvertKit for my personal use which helps my website www.techzant.com to grow newsletter subscribers. ConvertKit is easy to use with lots of pre-built landing pages and custom pages that you can build by writing HTML codes. It helps my subscriber list grow through opt-in forms, pop-up newsletters, and landing pages. The automation helped reduce my effort by 60% and increase the leads by 20-30%. Also, the integration with a variety of industry top software and tools helped in my email list journey. The broadcast and email scheduling option is very useful if you want to send bulk emails.

Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
4.5
Shubham D. avatar
Shubham D.
Founder
Share
"Best email marketing tool"
What do you like best about Kit?

The feature personalization email is the best feature of this tool that helps you to customize your email according to your audience automatically.

What do you dislike about Kit?

Its free version is not working properly if you want to delete an extra broadcast then it dons,t delete and the email goes to the promotion or spam folder.

What problems is Kit solving and how is that benefiting you?

Send multiple emails at the same time, create a landing page for lead generation or anything else, personalize your email according to your audience and connect to zapier.

Small Business (50 or fewer emp.)
Apr 08, 2022
 Source
Overall Rating:
4.5
Habibur R. avatar
Habibur R.
Chief Wordsmith
Share
"The solution every content marketer needs"
What do you like best about Kit?

The best part about convertkit was, that I can easily set things up, run the campaign, and track how my content is doing.

What do you dislike about Kit?

Automations like auto fillup for my subscribers and forecasting could make real improvements.

What problems is Kit solving and how is that benefiting you?

I primarily do email campaigns and put lead magnets with convertkit. It makes content marketing really easy for me.

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
Shelly S. avatar
Shelly S.
Product Marketing Associate
Share
"A powerful and easy-to-use tool"
What do you like best about Kit?

I can do a lot with this single tool because its capabilities are excellent. We can create landing pages and also do email marketing with this software, which is quite beneficial in reaching out to our clients and audience. Their free version is likewise excellent; they have included useful features.

What do you dislike about Kit?

As a beginner, I am using their free version and really liked its features but when it comes to email, you have to do the emails manually they do not provide automation in the free version.

What problems is Kit solving and how is that benefiting you?

They provide excellent services; I can create a number of landing pages for my material and also send emails from one tool, eliminating the need to switch between programs.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
CC
Chie C.
Web Producer (Owner)
Share
"Created for Content Creators"
What do you like best about Kit?

Convertkit's simplicity in managing contacts is what makes them stand out among other CRM. Just because it's simple doesn't mean it doesn't offer a lot of features. With Convertkit, you can manage all your subscribers as one list and group them with tags.

What do you dislike about Kit?

I don't like the opt-in forms of Convertkit. It needs to be updated. When creating a form, there are times when it's quite hard to know because the instant preview doesn't show exactly what the form looks like. Also, the alignment is not as intuitive as other opt-in form in leadpages or mailchimp.

What problems is Kit solving and how is that benefiting you?

I've always wanted to merge all my contacts in one and easily group them by editing in bulk. Convertkit provided that solution to my problem. I was able to group them using tags. I also like that I can create an automation funnel and see in bird's eye view the funnel templates.

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