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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
ActiveCampaign for Marketing Categories on Findstack
Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to HubSpot?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 06, 2024
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
LV
Lauren V.
Founder
Share
"Melbourne Tree Services"
What do you like best about ActiveCampaign for Marketing?

Having a lead generation automation set up from a web form that sends a confirmation email, sets a new lead and adds a task to call them. The email looks professional and was easy to design. Easy integration with Squarespace and Zapier.

What do you dislike about ActiveCampaign for Marketing?

Not being able to use the SMS function in Australia. Addresses not auto-filling.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Automated the inquiry process and saved me time individually emailing new clients.

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
SU
Stefan U.
Founder
Share
"Perfect CRM for Small to Medium Sized Companies"
What do you like best about ActiveCampaign for Marketing?

Their automation features are very intuitive and make it easy to ensure all new marketing leads are proptley engaged with content to keep them engaged.

What do you dislike about ActiveCampaign for Marketing?

The only thing that wuold be nice to have would be a simple method to see all automation triggeres and where they were located. For older campaigns it can be difficult to find how the process flowed unless you really dig.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

They make it easy to take newley captured leads from our paid marketing efforts, and engage them quickly with confirmation emails and nurturing campaigns.

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
HB
Helene B.
Founder
Share
"outil d 'organisation et de gestion formidable, gérer ses prospects est facile avec ActiveCampaign"
What do you like best about ActiveCampaign for Marketing?

les interface de creation de mail sont aisées et bien structuré, les emails font vraiment pro. Le CRM est facile d'utilisation aussi

What do you dislike about ActiveCampaign for Marketing?

Je n'ai pas encore trouver d'éléments négatif pour l'instant

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Cela m'a permis de gagner beaucoup de temps , d'etre plus pro dans l'envoie d'email et d'avoir des prospects plus precis

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
CB
Claire B.
Founder
Share
"ActiveCampaign is extremely user-friendly and all-inclusive!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign makes it easy to design great newsletters and funnels for our business. It is so much more user-friendly than other services I've used!

What do you dislike about ActiveCampaign for Marketing?

Historically their customer service has been extraordinary, but it's been less than stellar the last few times. I'm hoping it's just some bad luck on my part and not a permanent issue.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

ActiveCampaign makes it easy to design funnels and newsletters and keep our various audiences organized and tracked.

Mid Market (51-1000 emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
DJ
Dheandra J.
Founder
Share
"The BEST Email Marketing Software!"
What do you like best about ActiveCampaign for Marketing?

I love how easy it is for us to create custom templates. We send emails daily, sometimes multiple times a day, and with Active Campaign, we can create very clean and high-quality custom email templates. The customer support is amazing and we can get help whenever we need it.

What do you dislike about ActiveCampaign for Marketing?

Because our list grows quickly we have run into a few issues with limited sends being applied to our account.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active Campaign is helping us communicate with our audience on a daily basis.

Small Business (50 or fewer emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
Marina R. avatar
Marina R.
Ceo And Psychologist
Share
"very recommendable for managing your business even if you have a small one"
What do you like best about ActiveCampaign for Marketing?

It is easy to personalize the emails and is very helpful to have the statistics. The integrations are great.

What do you dislike about ActiveCampaign for Marketing?

it would be beneficial having a way to discharge all my emails written in a doc format.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm sending email marketing, and everything runs together perfectly ok with my web and different integrations. Also, It helps a lot with the automatized emails

Small Business (50 or fewer emp.)
Dec 10, 2023
 Source
Overall Rating:
5.0
CM
Cornelius M.
Founder
Share
"An awesome product, easy t use"
What do you like best about ActiveCampaign for Marketing?

They have live chat support - this is the best feature, you always have help

What do you dislike about ActiveCampaign for Marketing?

Sometimes the different lists and everything are confusing. (Meaning It says that 4K people are in my list, but the mail is only sent to 2K people

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is an autoresponder, I am a coach & consultant, so it helps me market to my audience

Small Business (50 or fewer emp.)
Dec 10, 2023
 Source
Overall Rating:
5.0
Maria V. avatar
Maria V.
Guest Services Manager
Share
"Pretty easy and usefull!"
What do you like best about ActiveCampaign for Marketing?

That it give you what you need: The contacts of your leads. And in a very easy way.

What do you dislike about ActiveCampaign for Marketing?

All good, I did not find anything wrong with this tool.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I get the email contacts of my leads

Small Business (50 or fewer emp.)
Dec 07, 2023
 Source
Overall Rating:
5.0
DM
Danny M.
Founder
Share
"Great all round"
What do you like best about ActiveCampaign for Marketing?

It's easy to use, shows you the stats you want to see, is reasonably priced and customer care is next level.

What do you dislike about ActiveCampaign for Marketing?

I struggle understanding some of the elements around segregating specific people out of certain emails.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It helps me deliver a sequence of emails fast.

Small Business (50 or fewer emp.)
Dec 07, 2023
 Source
Overall Rating:
5.0
Luca T. avatar
Luca T.
Advertiser
Share
"Simply the best"
What do you like best about ActiveCampaign for Marketing?

Extremely powerful and mail marketing automation platform. I recommend ActiveCampaign to every marketer and client who wants a reliable way to manage complex CRM and newsletter funnels

What do you dislike about ActiveCampaign for Marketing?

Sometimes customer care is not really that helpful and has to be chased. Setting Activecampaign up the first time can be daunting but very rewarding.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I launch automated webinars and ActiveCampaign helps me with the automation side. It's essential for me.

Small Business (50 or fewer emp.)
Dec 06, 2023
 Source
Overall Rating:
5.0
TM
Tara M.
Founder
Share
"The features are just what I need and the platform is easy to use."
What do you like best about ActiveCampaign for Marketing?

I love the conditional logic features and how easy it is to implement.

What do you dislike about ActiveCampaign for Marketing?

The platform is slow on Safari, so it can take a while to setup.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I use Active Campaign for a drip marketing campaign to new leads encouraging them to schedule a consultation call.

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
MR
Mark R.
Software Developer
Share
"Active Campaign is great for email sequences"
What do you like best about ActiveCampaign for Marketing?

I was looking specifically for a CRM app that I could integrate with our SaaS application, after looking at a few, Active campaign came out on top with easy integration and a great designer to create custom emails.

What do you dislike about ActiveCampaign for Marketing?

I haven't encountered any downsides yet, the application has been very easy to use and everything I have expected has been available to use.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

When users subscribe to our application we want to send various welcome and getting started emails, this as solved the problem without having to build this funtionality.

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
JA
John A.
Founder
Share
"Active campaign has helped my deliverability"
What do you like best about ActiveCampaign for Marketing?

It's pretty easy to use, and it has helped me increase my deliverability and open rate.

What do you dislike about ActiveCampaign for Marketing?

I'm not a fan of the monthly cost as a function of number of subscribers. That's a reasonable idea, but when you get over 5k subscribers then the next level is 10k! That being said, the customer service has been good and they have worked with me on my subscription level.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Email automation, list building, and email deliverability

Small Business (50 or fewer emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
AP
Antonella P.
Founder
Share
"The best of email marketing automation"
What do you like best about ActiveCampaign for Marketing?

Active Campaign is the best for email marketing automation. The support is ready for anything

What do you dislike about ActiveCampaign for Marketing?

in this moment I have a little bug. Hope it will restore early

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The email automation

Small Business (50 or fewer emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
Michelle H. avatar
Michelle H.
Owner
Share
"Active Campaign is theeee ONLY auto-responder program you need!"
What do you like best about ActiveCampaign for Marketing?

The email automation and campaigns are intuitive and super user-friendly.

What do you dislike about ActiveCampaign for Marketing?

Before becoming a regular user, I had to watch several videos on how to navigate the site.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

AC solves the problem of the time it takes to create automations and campaigns. It's a paint-by-number system that's easy to navigate once you understand how the platform works. It's benefitting me because I don't have to think about how to roll an automation out; it's virtually "plug and play," and for a non-tech-savvy person like me, it saves me a ton of time and thinking power that I can use to focus on other aspects of my business.

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