Zoho Marketing Automation Reviews & Product Details

Ease of use. Integration and functionality.

Difficult to navigate sometimes. They constantly change format.

Unlimited automated emails; Touchpoints; Complete lead management

I like its integration between other apps and platforms. Also how it allows you to follow the customer journey

I would like if it could do more accounts

Understanding customer behavior. What they do, when they do it and how long they stay on a particular page etc

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live. Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-)

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard. No integration with Zoho's own forms app? Or am I missing something?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

Its increases our revenue and implementation is ease.The features of this product is very reliable to the business

some of the metrics not be tracked if its implemented this will give awesome response

It will increases our returning customers and increse our revenue by xxx%,which gives us big positive impact on our business.

1. Easy to configure 2. User friendly controls

1. No customization for image position available for smart - pop up. Have limited options. 2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color. 3. Can't add font types 4. Overall limited options for customization in smart -pop up

We are benifitting from using Survey forms in Zoho.

Its a user friendly tool and it allows to generate multiple invoice simultaneously. It helps in generating invoice notifications automatically. It also allows yo generate required reports within the tool.

The learning material is not much for beginners. support services can be improved. I observed sometimes tool gets stuck and it needs to be ended from task manager.

It helps in generating invoice automatically. which was for a challenge earlier. we can also find out the pending invoices from the report generated within the tool.

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables. Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey. It's feature set is more advanced than other email marketing software I have previously used.

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful. The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer.

We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey. This means we are able to better retain customers to come back to purchase other products from us after their initial purchase. For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product.

I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice.

A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets.

It solved my API connectivity and customers' query-solving process time. Minimized my time while working, so that I can focus on others things while working on the Zoho automation tool.

Zoho makes its easy for me to bring the relevant target audience to my website and increase sales

Zohos pricing is a little too high for new businesses and should have cheaper options as well

The behavioural targeting helps me pick and choose my target audience in details, Zoho also helps me with detailed analysis of each campaign

Zoho platform offers a exclusive set of gear for organizations which enables us to scale even further. Zoho advertising automation tool has lot of capabilities which helps with coping with sales, lead management, promoting advertisements, monitoring consumer behaviour, social media postings/analysis, sms/e mail advertising campaigns essentially a whole list of functions for advertising a business. Best factor is that I can setup the flows and control the whole thing inside this tool from publishing advertisements to focusing on customers via their tracking system.

So far all seems precise for me. The element is it is very tough to set it up for a brand spanking new person with all of the capabilities you provide, so having a video tutorials will assist us to recognize every capabilities in better way. Also please consider live assist to users thanks.

Zoho advertising automation has an entire set of package deals and for each business we are able to personalize it with our requirements that is satisfactory factor to do. Getting leads is great however monitoring the behaviour and converting the things as consistent with a person to have a conversion is what I like with this device additionally the convenience of getting all matters with an excellent flow makes this a must have tool for any business.

Zoho platform provides a different set of tools for businesses which helps us to scale even further. Zoho marketing automation tool has lot of features which helps with managing sales, lead management, promoting ads, tracking user behaviour, social media postings/analysis, sms/email marketing campaigns basically a complete features for marketing a business. Best thing is that I can setup the flows and manage everything within this tool from publishing ads to targeting users by tracking them.

So far all looks good for me. The thing is it's very difficult to set it up for new user with all the features you provide, so having a video tutorials will help us to understand each features in better way. Also please consider quick support to users.

Since our product is service based and new in market we were trying to figure out some good tools which can help us with marketing and converting leads. Zoho marketing automation has complete set of package for every business we can customise it with our requirements which is best thing to do. Getting leads is fine but tracking the behaviour and changing the things as per user to have a conversion is what I like with this tool also the ease of having all things within flow is very good and stressless.

Marketing automation has grown as a field and technologies have evolved along with it zoho marketing automation has also covered the basics of marketing automation pretty well

A little more simplification is required in the UI of zoho marketing automation rest all is super

Setting up automated workflows for all my marketing needs like drip emailing trigger based email send out, marketing analytics, etc

The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies.

A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms.

Using Zoho Marketing Automation, I solve challenges related to efficient marketing campaign management. Benefits include greater process automation, better audience segmentation, and the ability to more accurately track campaign performance. Additionally, seamless integration with other Zoho tools improves operational efficiency and consistency in data management.

The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless.

I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this.

Your marketing teams can conduct campaigns more effectively and provide sales with high-quality leads when they use Zoho CRM. To assist you in streamlining and automating your marketing operations, Zoho CRM has a number of built-in marketing automation capabilities, such as lead scoring, segmentation, and Google Ads connections.

Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools

Integration is bit difficult need a proper resistance from supporting

All the marketing channels are into one section where you can directly send any type of communication to the database

Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.

One of the things i have encountered problem is the learning curve for beginners is a little hard. As a beginner when i came to know and was exploring the automation marketing, there were many difficulties i faced with the platform interface and feature.

Zoho Marketing automation had helped me a lot in time efficiency- the automation aspect save the valuable time which help me to focus on other crucial aspects of their business.

Leads can be imported easily from PC (as Csv file) and can be generated easily using signup forms, integrating it with Eventbrite, tracking webinar registration using GoToWebinar. Additionally, provide a funnel builder under "Journeys" tab. So, there is no need to spend extra dollars on other software, such as clickfunnel.com.

The signup form templates are not good enough. No free software version is provided like other competitor software such as HubSpot.

I spent a lot on Facebook ads but did not have any funnel to create a gerney for my customers. Zoho marketing not only provides me with easy software to create a funnel but also helps me save extra dollars I think to spend on different software.

I like that Zoho is made by professionals who understand what they are doing. They can predict all business processes which can be on the way.

It's too complicated for me. If I am running a small business, I do not need all those features that they have

I was trying to Automatization my Abdoned cart from my webstore, and it was so complicated. Before, I used other services, and I knew how easy it could be.

The administration of the interface is the best that the tool has

I do not dislike anything, I have seen the tool and it is very good

The transmission of messages