Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
The beautiful player makes my videos stand out. They make email opt-in as easy as banging my head to Metallica.
Nothing. Between the awesome customer service and the tutorials they make to support budding video makers...I am pleased.
They make me look professional!
I love how easy and helpful they are. Not only do they give you a great product, but they give you helpful videos to make sure that you know what you are doing. Love the product!
Nothing. I haven't had a problem with them yet. They're great!
It helps us with tracking and implementation of our software.
- amazing analytics -friendly staff -thought leaders in video marketing -can be used to directly influence sales and marketing
Nothing! This is one of the greatest platforms out there for business video.
Using Wistia, I have been able to identify key digital behavior metrics that reflect a sales leads's intent and engagement with using our service. The benefits of video marketing analytics is that instead of throwing a video on YouTube and hoping for results, I can post a video on Wistia and track who watched, when they watched and how much they watched. This in combination with email marketing software has made the marketing behavior assessment of a lead incredibly revealing.
What is let's you upload, add subtitles, track people who watch, along with all the other features of YouTube.
It seems to take a little longer to upload, and my team never really remembers the password, once we log in and wait for the upload though, we can add a lot of details and metadata to our videos.
We use his for marketing videos, to put them in our site and also partner sites.
Wistia is extremely user-friendly, powerful, and intuitive. I am able to upload, edit, and share videos without any problems. I also love the ability to insert custom call-to-actions in my videos in order to drive lead generation. Integrates well with my marketing automation tool (Pardot), and has good reporting tools.
The only major drawback is the price, especially compared with competitors. Wistia does have an amazing set of features, though.
Wistia has allowed us to leverage our video content in order to drive lead generation. It's integration with Pardot means that we can understand our prospects and leads better than ever before.
I enjoy Wista because it is beautiful, flexible and has a great API for advanced marketing and analytics integrations.
Honestly, I don't have anything I dont like.
It helps be solve video engagement problems.
The straight-forward, user friendly user interface is great. The available tools are robust with enhancements made regularly. The reporting features are well presented and easy to understand, which gives us great visibility into how our video content is being consumed. The Wistia community is awesome as well. It is a very enthusiastic and supportive community.
Honestly, it's difficult to find something not to like. Recently we've had a minor issue with videos defaulting to HTML5 in Chrome, but resolution is already underway.
We are distributing better videos since moving to Wistia. Their heat maps and other reporting tools help us see our viewers behavior, allowing us to tweak our production techniques and delivery to improve the overall experience. Being part of their online community has also allowed us to share the experiences of others to enhance our craft, learn new things - all of which leads to a better video product for our viewers.
Full analytics on video views. Expansive labs. So many different things you can do with video hosting, I wish I had more time to test all the features!
We are new to Wistia < 2 months. Haven't found anything to dislike yet!
Video hosting w/o having to use Youtube or Vimeo. Better analytics. We can see when people stop watching videos, etc and make decisions based on that.
Very easy to use and simple to embed video into your website. The guys at Wistia are constantly enhancing the service with new features. I'm a big fan of the integration with my marketing automation solution, which allows me to see when an identified prospect views a video on my site, which video they viewed, how long they viewed the video, etc. Must have for marketers who are serious about adding video content to their website.
Absolutely nothing.
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For our target audience, I like having our own branded video hosting service (as opposed to using YouTube, for example.) Wistia also puts out great content (blogs and video) to help companies like ours develop better content.
Wistia is more expensive than other options I looked at, but it offers the best range of features I wanted.
We needed a simple way to host videos and embed them on our website. Wistia does that with style.
The Wistia team has put together the best video hosting platform I've used. The near real time analytics (heat maps) that the platform shows are so helpful when creating video content. As an example, you can see the parts of your videos that were watched, rewatched, skipped etc. I also love that they are continuously innovating and share what they are working on. Embedding the videos is simple, elegant and is fantastic for marketing and email automation .
So far I can't think of anything I dislike.
Video Hosting, Video Analytics, Web Content Management. After producing a number of videos and reviewing the analytics, aka 'heat maps,' we were able to produce better content that was shorter and more to the point. Additionally, with the analytics we could see who from our email marketing campaigns were opening and viewing the videos and what part of the country they were from.
I tried many video platforms throughout the years but Wistia is the best buck for your money. It's user-friendly and it's easy to get colleagues on board.
If you have a large database of videos it's not always easy to organize your videos and find them back.
It's the perfect videoplayer for your website that connects with Hubspot so you can score your leads or customers. We use it for marketing and support and HR videos.
It's so easy to use, I have used it for over a year, video processing is super fast, built-in tools work amazing. I have saved so much time because of the platform.
Maybe get faster while proccessing videos? The edit tools need to be better.
Video hosting, turntile.
User friendly UI with straightforward options, good overview and it can be embeded with ease. Customisations on the video are really good and easy to use!
Legacy users benefits could have been better. Something to be avare that packages can get smaller and the price bigger.
Good overview, statistics, connection to analytics, ease of use make it a great service.
The platform's ease of use was helpful, and I found a lot of benefits in sharing recorded videos with customers and clients. It was easy to upload and share too. Hubspot integration makes tracking things easier for us even after an event or webinar has ended. I also benefited from the built-in analytics to track my campaign progress.
The only thing we found was that the platform is expensive for per-user licence and then when the wider team uses it. I wish they could be a bit more cost-effective
Wistia is helping us by being a go-to content hub for all our marketing and sales materials. We are taking actionable insights from the reports and content usage to build on our quarterly planning and get a sense of the most demanding video content.