Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
One significant factor I like is the content library and how it is organized. It is easy to collect videos based on different projects for our team and use in other areas of our business. Also, we can embed the videos in various places where we need them.
There are some editing features that could be updated and improved like adding images to videos
We needed somewhere to quickly edit videos that were not always professional and make them look professional enough to put on our website and use on social media posts
I'm Japanese, so I'm not good at English. Like best about this service is can post videos on the home page with a simple operation. Add autoplay, break sections, etc... I think the freedom to cite any page as long as you upload the video is great.
I feel that the analysis function is insufficient. It should be analyzed by analytics, but it is easier to use if, for example, the gender and age of the viewer are displayed on the analysis page. This is unavoidable, but I am also troubled by the fact that it does not support Japanese.
The reason for using Wistia is its intuitive platform and ease of pasting tags. Account management is easy as multiple employees have access to one platform. I am happy that the time to encode is short and the time from uploading the video to publishing is very fast.
The video customization options, the auto sub-title generation and the high-level analytics
Wish the analytics were more customizable, don't love the design of the Podcast page
A single platform to host all of our video footage for our website and social media. Allows us to keep our YouTube channel cleaner and solely customer-facing.
I've tried Wistia, Youtube and Vimeo for Activecampaign and Wistia seems like the best. Wistia's free trial allows me to embed videos that look nice onto our companies website.
I don't like how pricey the membership can be for individuals; however, I know Wistia is meant for businesses and it is an investment, not an expense.
I'm able to upload videos and embed them onto my companies website in a way that looks great!
Wistia makes it easy to upload your videos and segment them into different categories. Also makes it easy to embed them in website or emails.
It can be a little basic in its offering, can only really upload and track how many people view it.
We wanted a good video hosting website and this is a good value for what we use it for.
The website is very clean and easy to use. We've never had much trouble with it, and I like that I'm able to replace a video when we have a new version and it will replace it wherever that video is embedded.
I don't know that I have anything I dislike specifically that's the fault of the platform. Occasionally it will give me trouble as I try to upload a thumbnail for the video (either by not saving my changes, or sometimes rejecting my file size/type) but other than that I don't have any frustrations with Wistia as a video hosting platform.
We host all marketing videos on Wistia and use the provided code to embed them on our landing pages. It's a cleaner look than using YouTube embeds, and provides better stats.
I like that the upload, download, sharing, etc. of videos is clear and easy. It's a very user-friendly platform. The analytics are also great.
We use Wistia for the hosting of our webinars, and although I know this is not their wheelhouse, it would be convenient for us to be able to actually host a webinar on Wistia so there's no back-and-forth.
The data/analytics they provide is nice. We're able to use Wistia to host any and all videos, not just client-facing, but in-platform adjustments and enhancements for the team to see, screenshare videos for inside of presentations, and more.
Wistia is a great, clean, and professional looking way to embed videos on your website. The ability to add calls-to-action and require users to fill in a lead gen form that integrates with your CRM has powerful implications for content marketing.
The price point is waaay steep. Thankfully we were grandfathered in at a more reasonable rate (and with unlimited videos!). The new pricing shuts out a lot of smaller organizations without big budgets dedicated to video marketing.
Wistia is a much more professional looking solution than, say, embedding YouTube videos on your site. It also adds some extra customization, powerful analytics, and other snappy tools like CTAs and integrations with other software we use.
By far my favorite feature is the integration with hubspot - the ability to insert thumbnails straight into emails from the Wistia links makes emailing videos out for sales prospecting easier than ever. The analytics are also extremely helpful.
If the analytics were pulling into Hubspot (for example, how long someone watched a particular video would be pulled into their contact record) it would be extremely helpful.
Easily sharing video files with prospects - while securing and monitoring usage.
Wistia has a clean and functional design. Lots of ways to customize and embed your videos in many formats. Allows for custom thumbnails that can be selected on videos as well as a statistics and analytics on all the of your videos.
Not much for organization when you have a lot of videos. It still seems to be developing but Wistia rolls out an update every month or two with a bunch of new features. I'm not the main administrator but I believe their pricing is quite expensive.
We were looking for a video hosting service that could be white-listed by our IT department due to a strict internet proxy.
Wistia was very easy to use right away, lots of great training videos on their site and overall pretty straightforward. I like the options to add links and especially the carousel which lets us have basically a suite of videos that customers can select from. Other cool features are being able to tag sections in a video so viewers can jump to certain topics.
Their website states that the Pro package includes integration with marketing automation systems like HubSpot, however when you try to do that they tell you it's actually half again more expensive, so kind of false advertising and also the value for being able to collect leads and pass them to the marketing system is not as high as they're charging for it, so not worth it and very disappointing.
We needed a sort of "make your own demo" solution where prospects could choose the topics they are interested in without having to watch a full 5 minute demo. This made it easy and affordable to do so. We tried several options but all had something that didn't work quite as we needed.
Wistia makes it easy to embed and track corporate videos - making them easy to display on our corporate site, promote via social media, and makes tracking and analytics easy and applicable.
There is nothing about this platform that I don't like. For organizations that maintain many videos it is great from project management and video promotion.
In our industry, video is a powerful medium to connect with prospects and customers constantly bombarded with dryer materials such as long white papers and technical documents. Wistia allows us to professionally share our videos with the world while allowing us to intelligently track their performance giving us the opportunity to hone our marketing, messaging and understand what our audience responds to.
1) Clean and simple interface 2) Little setup required, generally works right of the box. 3) No downtime on delivering video content
1) Limited analytics set right now natively. Requires integrations with other providers to get deeper insight. 2) Sorting, filtering and maintenance of existing media uploaded can be a chore when your catalog gets quite big. 3) Needs better user management tools
We use Wistia to host on-demand webinars and many internal videos. Currently we're evaluating how we can better use the platform to enable our sales team to leverage our sales content to send to clients in an easier way, while helping to report back to marketing on their lead quality.
I like that you can see the areas of recordings that people watched and skipped, helps see the areas that may have been boring or ineffective to improve for future webinars
I dislike that unlike youtube, new employees aren't familiar with it and it takes additional training on how to use it
Previously, video analytics weren't available with other platform, we've realized a lot of value from the analytics we get from Wistia to help improve and retain attention.
Wistia is easy to use and very reliable. Is is easy to upload share and embed video and the player works very well. Very easy to use, inexpensive, great team and awesome content.
Its lack of a strong integration with Pardot. An integration is available but does not offer much data that is useful in Pardot. On the individual prospect, you can see useful data such as how much a video has been viewed but there is not way to get that data in aggregate and it is impossible to build scoring or trigger on top of it. The same goes for the native Wistia reporting. It is not easy to get a view into which videos actually contribute the most to your business.
Video hosting for embedding on landing pages and marketing site.
I like the ability to download so many different sizes of each video and the video customization tools.
I wish it integrated with my workflows better.
Easy to keep internal assets private and share when needed.
Easy to use. Cheaper than Vidyard. Good customer service.
Difficult to categorize and organize assets. Limited ability to scale up - not perfect for our enterprise-size business.
Good platform to up your game with video hosting.
I especially like the user interface, including how I can easily organize content into folders (and grant folder rights to users) and edit video features and appearance for each video or the whole folder of videos. The HEX color entry on player controls makes it easy to match our brand, and I can see the results of my changes on the same page immediately after saving. It's also so easy to order closed captioning text right from the same place I'm controlling appearance. I've never had reliability issues with video upload or playback, and sharing my videos with multiple types of embeds or links is easy. Lastly, I think the pricing is a good value.
I really can't think of anything I don't like.
We wanted a white-label solution that allowed us to match video controls with our brand colors and didn't show users off-topic or inappropriate video content at the end (like YouTube might). We also needed password protection for some content. Wistia makes it easy to share videos with thousands of views or videos where we demonstrate something for a single customer.
Wisitia is very simple to use, but has lots of features that other video platforms don't offer. Specifically their channels feature. Their channels has given us the opportunity to have video become a big part of our website. Customer service is also top notch.
The new pricing has jumped a good amount. We are still staying with Wistia due to how much we like the platform, but we are now spending more than we would like to.
It has allowed us to natively integrate video into our website. So not only with embedded videos, but the channels feature has allowed us to create an entire section of our site dedicated to videos.
It's designed for the marketer in mind, with tools that really help drive engagement and backend metrics that help inform future campaigns. I think compared to competitors it certainly fills a niche!
It doesn't offer the same level of deep analytics that youtube is able to achieve, although it's hard to compete with a platform that has all of your personal information and knows what you like to engage with through its different product offerings (search, drive, photos)
it's helping us deliver a great video experience while iterating on feedback by marketers. It feels very much like a simplified version of youtube that gives us what we need.