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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
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Last updated: February 21, 2025
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
3.5
Kelsey D. avatar
Kelsey D.
Marketing Communications Specialist
Share
"Solid Video Editing Tool"
What do you like best about Wistia?

One significant factor I like is the content library and how it is organized. It is easy to collect videos based on different projects for our team and use in other areas of our business. Also, we can embed the videos in various places where we need them.

What do you dislike about Wistia?

There are some editing features that could be updated and improved like adding images to videos

What problems is Wistia solving and how is that benefiting you?

We needed somewhere to quickly edit videos that were not always professional and make them look professional enough to put on our website and use on social media posts

Mid Market (51-1000 emp.)
May 29, 2022
 Source
Overall Rating:
3.5
大.
大輔 .
Video Creator, Web Designer
Share
"Convenient and easy to use"
What do you like best about Wistia?

I'm Japanese, so I'm not good at English. Like best about this service is can post videos on the home page with a simple operation. Add autoplay, break sections, etc... I think the freedom to cite any page as long as you upload the video is great.

What do you dislike about Wistia?

I feel that the analysis function is insufficient. It should be analyzed by analytics, but it is easier to use if, for example, the gender and age of the viewer are displayed on the analysis page. This is unavoidable, but I am also troubled by the fact that it does not support Japanese.

What problems is Wistia solving and how is that benefiting you?

The reason for using Wistia is its intuitive platform and ease of pasting tags. Account management is easy as multiple employees have access to one platform. I am happy that the time to encode is short and the time from uploading the video to publishing is very fast.

Small Business (50 or fewer emp.)
Feb 25, 2021
 Source
Overall Rating:
3.5
CS
Claire S.
Director Of Marketing
Share
"Great for hosting videos and seeing analytics"
What do you like best about Wistia?

The video customization options, the auto sub-title generation and the high-level analytics

What do you dislike about Wistia?

Wish the analytics were more customizable, don't love the design of the Podcast page

What problems is Wistia solving and how is that benefiting you?

A single platform to host all of our video footage for our website and social media. Allows us to keep our YouTube channel cleaner and solely customer-facing.

Mid Market (51-1000 emp.)
Aug 22, 2019
 Source
Overall Rating:
3.5
Chris s. avatar
Chris S.
Marketing Specialist
Share
"Wistia is better than the alternatives from what i've seen. "
What do you like best about Wistia?

I've tried Wistia, Youtube and Vimeo for Activecampaign and Wistia seems like the best. Wistia's free trial allows me to embed videos that look nice onto our companies website.

What do you dislike about Wistia?

I don't like how pricey the membership can be for individuals; however, I know Wistia is meant for businesses and it is an investment, not an expense.

What problems is Wistia solving and how is that benefiting you?

I'm able to upload videos and embed them onto my companies website in a way that looks great!

Mid Market (51-1000 emp.)
Jul 07, 2019
 Source
Overall Rating:
3.5
Shannon H. avatar
Shannon H.
Copywriter
Share
"A good video hosting option"
What do you like best about Wistia?

Wistia makes it easy to upload your videos and segment them into different categories. Also makes it easy to embed them in website or emails.

What do you dislike about Wistia?

It can be a little basic in its offering, can only really upload and track how many people view it.

What problems is Wistia solving and how is that benefiting you?

We wanted a good video hosting website and this is a good value for what we use it for.

Mid Market (51-1000 emp.)
Jul 30, 2018
 Source
Overall Rating:
3.5
Amy F. avatar
Amy F.
Marketing Manager
Share
"Easy to Use Platform for Video Hosting"
What do you like best about Wistia?

The website is very clean and easy to use. We've never had much trouble with it, and I like that I'm able to replace a video when we have a new version and it will replace it wherever that video is embedded.

What do you dislike about Wistia?

I don't know that I have anything I dislike specifically that's the fault of the platform. Occasionally it will give me trouble as I try to upload a thumbnail for the video (either by not saving my changes, or sometimes rejecting my file size/type) but other than that I don't have any frustrations with Wistia as a video hosting platform.

What problems is Wistia solving and how is that benefiting you?

We host all marketing videos on Wistia and use the provided code to embed them on our landing pages. It's a cleaner look than using YouTube embeds, and provides better stats.

Mid Market (51-1000 emp.)
Feb 01, 2018
 Source
Overall Rating:
3.5
KM
Katie M.
Marketing Manager
Share
"New user, impressed so far!"
What do you like best about Wistia?

I like that the upload, download, sharing, etc. of videos is clear and easy. It's a very user-friendly platform. The analytics are also great.

What do you dislike about Wistia?

We use Wistia for the hosting of our webinars, and although I know this is not their wheelhouse, it would be convenient for us to be able to actually host a webinar on Wistia so there's no back-and-forth.

What problems is Wistia solving and how is that benefiting you?

The data/analytics they provide is nice. We're able to use Wistia to host any and all videos, not just client-facing, but in-platform adjustments and enhancements for the team to see, screenshare videos for inside of presentations, and more.

Mid Market (51-1000 emp.)
Dec 08, 2017
 Source
Overall Rating:
3.5
DS
David S.
Digital Marketing Manager
Share
"Great professional video platform... but not for everyone"
What do you like best about Wistia?

Wistia is a great, clean, and professional looking way to embed videos on your website. The ability to add calls-to-action and require users to fill in a lead gen form that integrates with your CRM has powerful implications for content marketing.

What do you dislike about Wistia?

The price point is waaay steep. Thankfully we were grandfathered in at a more reasonable rate (and with unlimited videos!). The new pricing shuts out a lot of smaller organizations without big budgets dedicated to video marketing.

What problems is Wistia solving and how is that benefiting you?

Wistia is a much more professional looking solution than, say, embedding YouTube videos on your site. It also adds some extra customization, powerful analytics, and other snappy tools like CTAs and integrations with other software we use.

Small Business (50 or fewer emp.)
Nov 27, 2017
 Source
Overall Rating:
3.5
Kristin H. avatar
Kristin H.
Manager, Marketing Campaigns And Demand Generation
Share
"Simple way to host and share video"
What do you like best about Wistia?

By far my favorite feature is the integration with hubspot - the ability to insert thumbnails straight into emails from the Wistia links makes emailing videos out for sales prospecting easier than ever. The analytics are also extremely helpful.

What do you dislike about Wistia?

If the analytics were pulling into Hubspot (for example, how long someone watched a particular video would be pulled into their contact record) it would be extremely helpful.

What problems is Wistia solving and how is that benefiting you?

Easily sharing video files with prospects - while securing and monitoring usage.

Enterprise (> 1000 emp.)
Apr 01, 2017
 Source
Overall Rating:
3.5
BB
Brandon B.
Online Content Developer
Share
"An Up & Coming Video Hosting Service"
What do you like best about Wistia?

Wistia has a clean and functional design. Lots of ways to customize and embed your videos in many formats. Allows for custom thumbnails that can be selected on videos as well as a statistics and analytics on all the of your videos.

What do you dislike about Wistia?

Not much for organization when you have a lot of videos. It still seems to be developing but Wistia rolls out an update every month or two with a bunch of new features. I'm not the main administrator but I believe their pricing is quite expensive.

What problems is Wistia solving and how is that benefiting you?

We were looking for a video hosting service that could be white-listed by our IT department due to a strict internet proxy.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
3.5
LB
Laura B.
Vp Of Marketing
Share
"Very easy to use"
What do you like best about Wistia?

Wistia was very easy to use right away, lots of great training videos on their site and overall pretty straightforward. I like the options to add links and especially the carousel which lets us have basically a suite of videos that customers can select from. Other cool features are being able to tag sections in a video so viewers can jump to certain topics.

What do you dislike about Wistia?

Their website states that the Pro package includes integration with marketing automation systems like HubSpot, however when you try to do that they tell you it's actually half again more expensive, so kind of false advertising and also the value for being able to collect leads and pass them to the marketing system is not as high as they're charging for it, so not worth it and very disappointing.

What problems is Wistia solving and how is that benefiting you?

We needed a sort of "make your own demo" solution where prospects could choose the topics they are interested in without having to watch a full 5 minute demo. This made it easy and affordable to do so. We tried several options but all had something that didn't work quite as we needed.

Enterprise (> 1000 emp.)
Jun 09, 2016
 Source
Overall Rating:
3.5
Kristina F. avatar
Kristina F.
Marketing Communications Manager
Share
"Great Video Content Management System"
What do you like best about Wistia?

Wistia makes it easy to embed and track corporate videos - making them easy to display on our corporate site, promote via social media, and makes tracking and analytics easy and applicable.

What do you dislike about Wistia?

There is nothing about this platform that I don't like. For organizations that maintain many videos it is great from project management and video promotion.

What problems is Wistia solving and how is that benefiting you?

In our industry, video is a powerful medium to connect with prospects and customers constantly bombarded with dryer materials such as long white papers and technical documents. Wistia allows us to professionally share our videos with the world while allowing us to intelligently track their performance giving us the opportunity to hone our marketing, messaging and understand what our audience responds to.

Mid Market (51-1000 emp.)
Apr 29, 2016
 Source
Overall Rating:
3.5
BL
Brian L.
Design Strategy, Project Manager
Share
"Good starting solution for video hosting"
What do you like best about Wistia?

1) Clean and simple interface 2) Little setup required, generally works right of the box. 3) No downtime on delivering video content

What do you dislike about Wistia?

1) Limited analytics set right now natively. Requires integrations with other providers to get deeper insight. 2) Sorting, filtering and maintenance of existing media uploaded can be a chore when your catalog gets quite big. 3) Needs better user management tools

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host on-demand webinars and many internal videos. Currently we're evaluating how we can better use the platform to enable our sales team to leverage our sales content to send to clients in an easier way, while helping to report back to marketing on their lead quality.

Mid Market (51-1000 emp.)
Jan 12, 2016
 Source
Overall Rating:
3.5
AK
Ashley K.
Commercial Credit Analyst
Share
"Wisitia is great for webinars"
What do you like best about Wistia?

I like that you can see the areas of recordings that people watched and skipped, helps see the areas that may have been boring or ineffective to improve for future webinars

What do you dislike about Wistia?

I dislike that unlike youtube, new employees aren't familiar with it and it takes additional training on how to use it

What problems is Wistia solving and how is that benefiting you?

Previously, video analytics weren't available with other platform, we've realized a lot of value from the analytics we get from Wistia to help improve and retain attention.

Mid Market (51-1000 emp.)
Apr 28, 2016
 Source
Overall Rating:
3.0
Thue Lægdsgaard M. avatar
Thue Lægdsgaard M.
Marketing Operations Manager
Share
"Simple video hosting with a couple of things to desire"
What do you like best about Wistia?

Wistia is easy to use and very reliable. Is is easy to upload share and embed video and the player works very well. Very easy to use, inexpensive, great team and awesome content.

What do you dislike about Wistia?

Its lack of a strong integration with Pardot. An integration is available but does not offer much data that is useful in Pardot. On the individual prospect, you can see useful data such as how much a video has been viewed but there is not way to get that data in aggregate and it is impossible to build scoring or trigger on top of it. The same goes for the native Wistia reporting. It is not easy to get a view into which videos actually contribute the most to your business.

What problems is Wistia solving and how is that benefiting you?

Video hosting for embedding on landing pages and marketing site.

Mid Market (51-1000 emp.)
Aug 31, 2020
 Source
Overall Rating:
2.5
AT
Ardyce T.
Director Of Corporate Digital Advertising
Share
"Fun video host with great features"
What do you like best about Wistia?

I like the ability to download so many different sizes of each video and the video customization tools.

What do you dislike about Wistia?

I wish it integrated with my workflows better.

What problems is Wistia solving and how is that benefiting you?

Easy to keep internal assets private and share when needed.

Mid Market (51-1000 emp.)
Mar 15, 2023
 Source
Overall Rating:
2.0
KV
Kerstin V.
Founder
Share
"Wistia vs. Vidyard"
What do you like best about Wistia?

Easy to use. Cheaper than Vidyard. Good customer service.

What do you dislike about Wistia?

Difficult to categorize and organize assets. Limited ability to scale up - not perfect for our enterprise-size business.

What problems is Wistia solving and how is that benefiting you?

Good platform to up your game with video hosting.

Mid Market (51-1000 emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great user interface, quality, and value!"
What do you like best about Wistia?

I especially like the user interface, including how I can easily organize content into folders (and grant folder rights to users) and edit video features and appearance for each video or the whole folder of videos. The HEX color entry on player controls makes it easy to match our brand, and I can see the results of my changes on the same page immediately after saving. It's also so easy to order closed captioning text right from the same place I'm controlling appearance. I've never had reliability issues with video upload or playback, and sharing my videos with multiple types of embeds or links is easy. Lastly, I think the pricing is a good value.

What do you dislike about Wistia?

I really can't think of anything I don't like.

What problems is Wistia solving and how is that benefiting you?

We wanted a white-label solution that allowed us to match video controls with our brand colors and didn't show users off-topic or inappropriate video content at the end (like YouTube might). We also needed password protection for some content. Wistia makes it easy to share videos with thousands of views or videos where we demonstrate something for a single customer.

Mid Market (51-1000 emp.)
Nov 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Functional and always evolving"
What do you like best about Wistia?

Wisitia is very simple to use, but has lots of features that other video platforms don't offer. Specifically their channels feature. Their channels has given us the opportunity to have video become a big part of our website. Customer service is also top notch.

What do you dislike about Wistia?

The new pricing has jumped a good amount. We are still staying with Wistia due to how much we like the platform, but we are now spending more than we would like to.

What problems is Wistia solving and how is that benefiting you?

It has allowed us to natively integrate video into our website. So not only with embedded videos, but the channels feature has allowed us to create an entire section of our site dedicated to videos.

Mid Market (51-1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Friendly video platform for marketers"
What do you like best about Wistia?

It's designed for the marketer in mind, with tools that really help drive engagement and backend metrics that help inform future campaigns. I think compared to competitors it certainly fills a niche!

What do you dislike about Wistia?

It doesn't offer the same level of deep analytics that youtube is able to achieve, although it's hard to compete with a platform that has all of your personal information and knows what you like to engage with through its different product offerings (search, drive, photos)

What problems is Wistia solving and how is that benefiting you?

it's helping us deliver a great video experience while iterating on feedback by marketers. It feels very much like a simplified version of youtube that gives us what we need.

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