Similarweb Reviews & Product Details

Having access to competitive data. Being able to compare certain metrics with your own company versus others and trend them over time is quite helpful.

It is slightly cumbersome and not the most intuitive tool.

Competitive benchmarking. It's useful to know if your own company is trending in line with other players in the same industry.

Finding companies similar to ones I am interested in, competitor insights

Hard to navigate and know how to use all the features

Competitor insights and prospecting capabilities

Competition analysis Ranking analysis Traffic analysis

There is so much sampling, and this feeling makes you not comfortable.

Our brand's sectors have very competition. Therefore, we need to follow our competitors very closely. And Similarweb helps us with this.

I like seeing competitors channel breakout

Not adding beta mode reports to dashboard.

What our competitors are focusing on from an advertising perspective.

I love the ability to see how we stack up against our competitive set. We can see if our site performance is a major outlier in the industry.

The data is never exact, so while it can point us the right way directionally, it is hard to have 100% confidence in the specifics.

We can see how our competition is doing and how we stack up with them.

Clear Dahsboard. Huge variety of pages in their index

A lot of different options can be overwhelming. But that's always the thing: finding the balance between nitty gritty and easy access to data. data can't be verified and by looking at your own data you sometimes realize they are not as correct as whished.

Great Tool for competitor analysis at first glance. Good for finding tendencies

data from various digital marketing channels and not only SEO or SEM, the possibility to compare various domains with industries or group of domains, is excellent for benchmarking.

missing data and insights regarding mobile apps, estimations sometimes are quite far from reality, it is not clear how some estimations are made and calculated (conversions rates, mobile versus desktop traffic), expensive and doesn't allow to share dashboards with clients.

it mostly allows us to share dashboards created using API on data studio with our teams, those dashboards shows how we are performing compare to our most relevant competitors for different digital marketing channels. We use other tools to complete our data.

Site comparisons are intuitive and easy to set up. Able to capture website insights like traffic sources, audience metrics, geo profiles, and keyword performance.

The pricing and plan structure. Have to pay more for country-level filters and hard to get support promptly. Have to wait weeks just to book in a call with a sales specialist to upgrade plan.

Understand traffic source, driving keywords but mostly being able to track competitors' activities and in-market ads.

the amount of data available and the different types of cuts

easier way to merge data sets, such as online visits with mobile app behavior

sometimes there isn't enough data, such as the number of competitors i want to include or the historical data

Easy to use, data granularity, filtering and search criteria, keywords, category analysis, I'm able to find all info I need, including competitor technologies used by our prospective clients.

Pricing is a big issue, even with a premium paid plan, you have unreasonable caps on the information you can pull out, for example, if I want to pull a report and download it in .csv I'm limited in the number of results I can pull.

We use Similar to fins new websites that could potentially monetize through our ad-serving technology; it also helps us see who our competitors work with and how.

I like that the site is easy to navigate. It was easy for me to learn where everything was on my own.

I wish every dataset was able to export into Excel format. Many are only able to be saved as PNGs, which requires a lot of manual data entry on my end for large datasets. I would also like to be able to build custom reports with more than 5 brands to export - not necessarily requiring visualization. This way, I wouldn't have to pull many different combinations and combine manually.

I'm solving problems about digital KPIs including traffic numbers and marketing sources.

The friendly UX and a vast variety of tools.

The fact that some data doesn't seem to match, and it missed app data.

I can have an overview of my competitors landscape and it helps me focus on channels where my competitors are stronger.

Ease of utilisation and unlimited range of websites available for analysis.

Despite the possibility to create dashboards, there is limited options in terms of data presentation (no pivot) or graphs, it therefore required a lot of downloads and manual processing to obtain the desired visualisation. Very limited view on conversion data (few websites). Display and affiliation pre-set tables require a lot of manual cleaning. API credits quickly used. Accuracy of data?

Better understanding of market context and marketing opportunities (Search, display, affiliates)

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

It's not as good as it's predecessor, Compete. UVM doesn't really exist. It seems to share general site traffic which doesn't always seem accurate. Sometimes it's too low and others too high. For the most part, it does the job. Like I said, it could be better but could also be way worse.

It helps us gather UVM/circulation for online news sites and publications. It does help justify some publications to our clients and give us intel when reporters aren't forthcoming with their metrics or media kits.

Good program to give you high level insights about a website’s traffic. Can then use this info to make advertising decisions, audience insights, etc.

Some of the information isn’t always useful. For example when referring traffic or other top visited sites lists google/Facebook/ etc.

We have used this when creativity digital advertising recommendations in order to get information on the prospective clients site, their audience as well as their competitors and industry insights.

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

I feel like the data could be a bit more accurate. I also wish you could view more mobile data.

It helps us with our competitive report to see at a high level where are website traffic compares.

I like that similar web offers many things to dive deep into leaving various opportunities to find gaps

I think it is a little difficult to find things, i wish i could see numbers from an app perspective, and it was easier to find training videos

Similarweb helps us see where our users going navigating on each customer and if certains tests are working from a traffic perspective

Using Similarweb has been greatly beneficial for my role and my company when we are assessing our website traffic and what specifically is driving and engaging our readers. We also find it supportive to compare our site to others so we're able to grasp the landscape.

I wish there were more opportunities to get more granular and specific within Similiarweb. For example, we'd love to be able to see what content or what webpages are the most popular/topics.

As I listed above, Similarweb gives us access to our website traffic. Digital is highly desired by our clients, and feeding them this information is extremely valuable. Our clients appreciate and need the specificity of Similarweb's data.

I like that you're able see stats and linking information for other websites and compare it to your own.

I dislike that there seems to be no end to the level of 'premium'. There's always another feature that you need to upgrade to in order to access.

I'm able to do SEO research and excellent competitor research, looking deeper into competitor strategy.

Its helpful to get a basic view of how much traffic our competitors are getting

Far too many features like CVR tracking are kept behind additional paywalls.

It helps us keep tracking of how fast we are growing in relation to our competitors and if there are any channels we should be focusing more or less on to compete with them.