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Similarweb
4.5
(975)
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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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What Similarweb is best for?
How does Similarweb compare to SE Ranking?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 07, 2025
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Dec 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Exceptionally insightful tool"
What do you like best about Similarweb?

Detailed Insights with real life applications

What do you dislike about Similarweb?

Volume of data can limit UI insights but can be taken offline

What problems is Similarweb solving and how is that benefiting you?

Similarweb is helping us define a strategy

Enterprise (> 1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great tool for me working in the e-commerce team at FedEx Express UK."
What do you like best about Similarweb?

Really useful tool to help me identify larger e-commerce customers. Used the data to show the customer too which will help them target new lanes.

What do you dislike about Similarweb?

One customer I used it for the traffic said there were large numbers of visits from Mauritius which was inaccurate as they had their own software and no visits were recorded from here.

What problems is Similarweb solving and how is that benefiting you?

Not apllicable

Enterprise (> 1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good tool for benchmark"
What do you like best about Similarweb?

It is easy to find helpful and profound information.

What do you dislike about Similarweb?

It does not have APPs data. A popular website appears without "relevant data". It does not make sense.

What problems is Similarweb solving and how is that benefiting you?

It helps understand market share, traffic evolution of our competitors.

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great user experience and helpful insights!"
What do you like best about Similarweb?

Ability to compare and contrast clients versus their competitors. The new updates that are continuously added are explained well and enhance the experience.

What do you dislike about Similarweb?

Broader use of both mobile and desktop traffic across all metrics would be extremely helpful, but I understand that is underway

What problems is Similarweb solving and how is that benefiting you?

Bringing together many data sources to have it all in one place. For example, being able to view competitor creative has been extremely helpful

Mid Market (51-1000 emp.)
Dec 14, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent, intuitive platform for web traffic analysis for the investor user"
What do you like best about Similarweb?

1. Highly responsive account support 2. Fulsome and dynamic web analytic capabilities (e.g., total traffic trends, demographic data) 3. Head-to-head comparisons between different websites to directly contrast performance

What do you dislike about Similarweb?

1. Crowded UI takes a bit of getting used to before becoming a power user 2. Limited to no capability to export data to Excel, making it a manual process to extract some insights (PDF export as default view)

What problems is Similarweb solving and how is that benefiting you?

1. Benchmarking traffic and other metrics for a category of websites 2. Making digital intelligence easy to understand for an investor user 3. Generally extensive "how to's" and tutorials to guide platform use (Note: Opinion my own, does not reflect the official view of the organization I work for)

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tools"
What do you like best about Similarweb?

Quick insight into a website's traffic, business size and finding similar websites.

What do you dislike about Similarweb?

All good so far. Nothing to dislike on similarweb

What problems is Similarweb solving and how is that benefiting you?

Identifying Business Opportunities.

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful competitive tool"
What do you like best about Similarweb?

Very rich tool that allows us to compare across industry and product lines. Love the keyword suggestions (trending, questions)

What do you dislike about Similarweb?

It does take a bit of time to orient yourself and get to know the interface. There's a lot of features to learn!

What problems is Similarweb solving and how is that benefiting you?

With only our internal data (Analytics and Ad spend) we weren't able to see the bigger picture. Similarweb allows us to see industry wide trends to compare our performance to.

Enterprise (> 1000 emp.)
Dec 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Similarweb is awesome!"
What do you like best about Similarweb?

The chrome extension is convenient as it allows me to quickly analyse a website, providing instrumental insight which helps massively in my job. It is quick to load and pretty reliable.

What do you dislike about Similarweb?

I wish it also doubled up as a contact finder - it would be helpful if we could see the key contacts/emails/numbers of people in the industry as this would make sales jobs more accessible, as currently, we have to use multiple software to do this.

What problems is Similarweb solving and how is that benefiting you?

It allows me to see the views on a website with one click, the bounce rate and the key countries that visit. Similarweb benefits me as it gives additional insight into potential customers, with information that contacts at the company may not have to hand.

Enterprise (> 1000 emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great way to pull data from niche markets."
What do you like best about Similarweb?

Was able to successfully use Similar Web to pull in-depth data on top-ranking job board sites in Japan and was even able to break it down by industry. Very impressive!

What do you dislike about Similarweb?

Would be awesome if there was a way to pull Audience Overlap for each of these industries to show % or # of visitors that my company is not making contact with. I've been advised it is available but not in Pro. All in all, great experience though.

What problems is Similarweb solving and how is that benefiting you?

Identifying niche job board websites in different companies in Europe and Japan that may match our partner target audience. Love the. export tool as well. Super easy to use.

Enterprise (> 1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great insights and trending data"
What do you like best about Similarweb?

The breadth of merics. The most important metrics for me have been overall traffic and engagement over time, inbound/outbound traffic, and competitor comparison analysis.

What do you dislike about Similarweb?

Inbound/outbound referral comparions between sites sometimes does not match. More clarity in what are the inputs and definitons into how the values are calculated.

What problems is Similarweb solving and how is that benefiting you?

Competitor analysis and customer engagement performance.

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for understanding of online trends and reach of sites"
What do you like best about Similarweb?

Access and usage are intuitive they keep adding capabilities and features

What do you dislike about Similarweb?

There is nothing in particular that I can think of

What problems is Similarweb solving and how is that benefiting you?

Online intelligence that is fast and targeted

Mid Market (51-1000 emp.)
Sep 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool to inspect any website"
What do you like best about Similarweb?

Ability to find important information about any website.

What do you dislike about Similarweb?

Sometimes the data provided is not accurate.

What problems is Similarweb solving and how is that benefiting you?

Inspecting the website of a client/prospect to understand the technologies currently used.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to gauge competitor landscape"
What do you like best about Similarweb?

Similarweb has helped us greatly in gauging competitor landscape and aligning our marketing strategies accordingly. Data from SimilarWeb is always accurate and trust worthy.

What do you dislike about Similarweb?

For the sites which are relatively new and do not have considerable traffic, the insights are limited in SimilarWeb. This is something which needs to be worked upon.

What problems is Similarweb solving and how is that benefiting you?

Guaging where our competition is investing in terms of user acquisition through their traffic types is something which is immensely helpful for us from Similarweb.

Enterprise (> 1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very helpful when looking at competitive data."
What do you like best about Similarweb?

The market analysis section. It gives detailed information on different chosen industries.

What do you dislike about Similarweb?

That U can't look day to day and the smallest/closest window is the last 28 days.

What problems is Similarweb solving and how is that benefiting you?

Finding competiors in different search buckets.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best in Class Web Analytics"
What do you like best about Similarweb?

Similarweb has all the functionality we need in one place. Data is clearly presented and the tool is intuitive to use. New users are able to get up and running with minimal training.

What do you dislike about Similarweb?

There isn't much that would deter me from using the product or from recommending an alternative to a colleague.

What problems is Similarweb solving and how is that benefiting you?

Similarweb allows the team to easily and quickly obtain analytics on competitors' and prospective clients' websites. It helps us determine which prospective clients are the best fit for our organization.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A very useful tool"
What do you like best about Similarweb?

The training sessions from the account managers are great and show that the company have a great understanding of what people use the tool for.

What do you dislike about Similarweb?

It would be great to see more development around audience profiling

What problems is Similarweb solving and how is that benefiting you?

Helping to see what people are searching to land on pages is a great help for seeing how people use search to find news on certain topics

Enterprise (> 1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Using Similarweb to find leads"
What do you like best about Similarweb?

Having metrics on websites to allow me identifying lead opportunities.

What do you dislike about Similarweb?

Sometimes not having metrics on smaller websites, not able to identify niches.

What problems is Similarweb solving and how is that benefiting you?

Lead generation, how to find lead in a specific vertical. Ex: pet product e-com website in Ontario

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Detailed insights on the industry, own performance and competitor intelligence"
What do you like best about Similarweb?

- It enables a more precise approach to understanding where to direct marketing efforts and strategizing. - Very easy to use - In-depth data

What do you dislike about Similarweb?

It gives a good approximation to numbers in terms of volume but isn't 100% precise. It is still useful as it provides an accurate understanding of market trends

What problems is Similarweb solving and how is that benefiting you?

It assists us in identifying partner marketing opportunities, improving our SEO and PPC strategies, and determining how our audience behaves outside of our eco-system.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An Incredible Competitive Intelligence Platform!"
What do you like best about Similarweb?

SimilarWeb is an incredible competitive traffic and intelligence platform unlike any other. It is pretty tough to identify only one thing that I like best! From a user experience standpoint, there is no comparison. SimliarWeb is hands-down the best option on the market for accessing competitor marketing insights month-to-month or year over year. Their customer support team is also without comparison and is always available 24/7 to answer your questions and concerns. Our shift to SimilarWeb has been excellent, and our efficiency has increased drastically.

What do you dislike about Similarweb?

It is very challenging to find anything to dislike. The platform is excellent, the team behind the product is fantastic, and the company's production roadmap looks bright!

What problems is Similarweb solving and how is that benefiting you?

We found SimilarWeb while researching a competitor intelligence platform that could inform our marketing and sales teams. After one introductory conversation, we knew we had found the perfect partner. They were attentive to our needs, informative, and even had our data prepped for our first walkthrough session.

Enterprise (> 1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SimilarWeb is an incredible medium to gain critical insight into businesses, start ups, funding, etc"
What do you like best about Similarweb?

Comparisons between competitors, funding information, site traffic

What do you dislike about Similarweb?

To be completely honest, all features are extremely beneficial

What problems is Similarweb solving and how is that benefiting you?

Gaining more insight into companies, funding, competitive landscape, etc.

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