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Klaviyo
Email Marketing Automation Simplified
4.6
(1,010)
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Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
Social Media
Klaviyo Categories on Findstack
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What Klaviyo is best for?
How does Klaviyo compare to HubSpot?
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Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Klaviyo Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 17, 2024
Klaviyo Logo
1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
4.5
Angie N. avatar
Angie N.
Chief Executive Officer
Share
"Easy to use"
What do you like best about Klaviyo?

Klaviyo has made communicating with customers more manageable than ever.

What do you dislike about Klaviyo?

The transfer from another CRM was not the easiest as the tags I previously had, weren't transferred.

What problems is Klaviyo solving and how is that benefiting you?

The ease of sales funnels and categorizing each customer has been a welcoming feature.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
4.5
DS
David S.
President
Share
"Best ESP I've Used"
What do you like best about Klaviyo?

Their software is very easy to use and understand. We have been able to streamline our operations using their FLOWS and other integrations.

What do you dislike about Klaviyo?

Not too much to dislike. I wish their SMS pricing was a little more attractive.

What problems is Klaviyo solving and how is that benefiting you?

We are using abandon checkout and browse abandonment to bring customers back to close more deals.

Small Business (50 or fewer emp.)
Feb 18, 2022
 Source
Overall Rating:
4.5
GR
Giulia R.
President Of Ruffoni Us
Share
"Effective, efficient, powerful tool"
What do you like best about Klaviyo?

Klaviyo has a ton of features, automations, cool things that you can do with it... But also, if you're only starting out, it's possible to build a few flows and send campaigns without being a programming genius or spending a ton of time on it. And it helps that the pricing model is sensible. It'll grow with you!

What do you dislike about Klaviyo?

Not a lot I don't like to be honest. Sometimes, I find that the feature or setting I'm looking for takes a couple of extra clicks to get to - but no biggy. Mostly I wish I had more time to get even more value out of it!

What problems is Klaviyo solving and how is that benefiting you?

Great flow set-up (new signup sequence, cart abandonment, purchase anniversary, sunset sequence...) and intuitive, beautiful email designer for flows and campaigns. I can reach all my subscribers quickly and easily to share interesting content, deals etc, and Klaviyo keeps all the customer info in one place and gives me great statistics on open rate, click rate, attributable sales etc

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
4.5
Sameer G. avatar
Sameer G.
Chatbot Marketer
Share
"My favourite tool for e-commerce email marketing"
What do you like best about Klaviyo?

- Lots of features, still easy to use - Detailed analytics, which also shows the scope of improvement - Can send cart reminder and order status emails - Email flows automation are easy to set up with various conditions and triggers

What do you dislike about Klaviyo?

Previously, the email template builder was basic, but they are improving it and adding more ready-made templates. Rest is fine according to our use case.

What problems is Klaviyo solving and how is that benefiting you?

- We use it to set up automated email flows according to the buyer journey. Apart from that, we use it to send weekly newsletters and promotional content.

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
4.5
SG
Samantha G.
Marketing Manager
Share
"Klaviyo honest review"
What do you like best about Klaviyo?

We love klaviyo! The functionality of it is great! It's extremely user-friendly and our account rep is extremely knowledgeable. We feel like we have all the tools we need to have a successful email program with klaviyo.

What do you dislike about Klaviyo?

The only thing we dislike is that there is so much to do and we don't always know where to go next even with having a great account rep. We also wish the integration with salesforce was a little better.

What problems is Klaviyo solving and how is that benefiting you?

We have solved a lot of problems we had with email. We were using double the manpower with our old email provider. We are able to customize much easier with klaviyo so our customers get a better experience!

Small Business (50 or fewer emp.)
Jan 06, 2022
 Source
Overall Rating:
4.5
Magdalene L. avatar
Magdalene L.
Email Marketing Specialist
Share
"Email Marketing Machine"
What do you like best about Klaviyo?

I love that klaviyo makes it extremely easy for you to build email flows. There are tons of triggers to choose from and the layout is very esthetically pleasing.

What do you dislike about Klaviyo?

I do not have any complaints about klaviyo at this moment. One feature they could add is website integration for forms and such.

What problems is Klaviyo solving and how is that benefiting you?

With klaviyo, i was able to create new email flows to reach potential customers in an organized fashion. The simplicity of the program has increased my productivity.

Small Business (50 or fewer emp.)
Jan 05, 2022
 Source
Overall Rating:
4.5
OS
Olivia S.
Director Of Influencer And Social Media Marketing
Share
"Love at first campaign"
What do you like best about Klaviyo?

Klayvio is extremely user-friendly and very easy to onboard. I had no issues jumping in from day one and getting campaigns and flows built out with no prior klayvio experience.

What do you dislike about Klaviyo?

My only complaint is that there is not an easy way to submit things for approval within the software. I would love to also see a visual calendar so I know what campaigns are launching when.

What problems is Klaviyo solving and how is that benefiting you?

We had a deficit in email marketing before Klayvio, everything else was messy to use and hard to manage lists, etc! We are able to integrate with tons of our other software so uploading lists is a thing of the past!

Small Business (50 or fewer emp.)
Dec 22, 2021
 Source
Overall Rating:
4.5
Ankit H. avatar
Ankit H.
Training Head
Share
"A very powerful and cost effective CRM"
What do you like best about Klaviyo?

The best feature about Klaviyo is Email Automation which nurtures every prospect with promotional content so that the lead can be converted to a customer. List Segmentation. We can segment our list by behaviour, purchase history as well as demographics. The deliverability of promotional Emails is very good, they always reach the inbox. SMS Messaging. We can schedule text messages that can be delivered at a time that results in maximum conversions. Reporting. It provides excellent reports sorted by campaigns and marketing period. It provides all parametrics like CTR, Open Rate, Conversion as well as Revenue. Creative Management. The system allows us to store graphics from a previous campaign and the reuse them in another campaign. Campaign Builder. The built-in Email Desginer is amazing for desgining Email Content and Newsletters. Testing. The built-in A/B Testing functions allows user to test their campaign using different parametrics and creatives which helps a lot in optimization.

What do you dislike about Klaviyo?

The graphics manager can be improved. It doesn't allows the user to crop or resize images. The campaign designer needs to have more templates which can be edited as per requirement. Automation. The platform definitely lacks automation which is why we need to use another Marketing Automation Tool.

What problems is Klaviyo solving and how is that benefiting you?

Our company is using Klaviyo for lead generation, sending Email Promotions, SMS Messaging and list management. The entire marketing department is using it and no one is having any major issues with it. It has solved many business problems. First of all, it is helping in driving repeat purchases by promoting new content to existing customers. It is also helping in acquiring new customers through a lead gen form. It is also helping our support team by sending automated SMS messsages and Emails upon receiving a new request.

Small Business (50 or fewer emp.)
Dec 17, 2021
 Source
Overall Rating:
4.5
Rekha S. avatar
Rekha S.
Social Media Marketing Manager
Share
"A genuine software for marketing automation"
What do you like best about Klaviyo?

With Klaviyo, it is so easy to keep in touch with your customer and keep them up to date about new offers and prices. Klaviyo simplifies marketing work. We can send a personalized emails by filtering according to our customer's need. I like how this software is easy to use and well organized.

What do you dislike about Klaviyo?

Well I didn't find anything negative side of this software. However, desptie friendly user interface if they offer some tutorial videos it would be great because when I started using this software I found a little difficulty in setting up things.

What problems is Klaviyo solving and how is that benefiting you?

WIth Klaviyo retaining your old customers is easy. You can specifically give extra attention to them, which builds good relations between you and your customers. We can always keep in touch with them and remind them if they left something in the cart to purchase later. With Klaviyo, we observed significant improvement in Sales, and our relationship with the customer has become better than ever, which is a good sign for our business.

Mid Market (51-1000 emp.)
Dec 09, 2021
 Source
Overall Rating:
4.5
CC
Catrina C.
Web Marketing Manager
Share
"Klaviyo is awesome for ecommerce email marketing"
What do you like best about Klaviyo?

Klaviyo is as easy to use as any other email marketing platform, but they guide you along the way and have a great integration with many of the top e-commerce platforms out there like Shopify, BigCommerce and more.

What do you dislike about Klaviyo?

They have so much to offer that at times I can feel overwhelmed using the software, but once I get back on track it's smooth sailing from there. Plus, I'd much rather have too many options than miss out on what I need.

What problems is Klaviyo solving and how is that benefiting you?

We're communicating with our customers in an effective and easy way - one that is customized thanks to Klaviyo's software. Our customers aren't bombarded with email and when they do get one, it's custom to their tastes.

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
4.5
GW
Greg W.
Marketing Manager
Share
"Wicked email platform"
What do you like best about Klaviyo?

I love the very simple flow editor and email builders. You don't need to know any code or even have much of a marketing background to be able to go beyond the templates and build your own marketing funnels.

What do you dislike about Klaviyo?

The email builder can be a little clunky at time. As far as WYSIWYG email editors go, it's pretty good, and klaviyo is more about the flows and segments anyway, but it could be a little better. Columns are unwieldy to use but at least they're there, and saved elements could be implemented much better with a gallery with sorting and filtering tools.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo allows our SMB to reach out to our customers via email on an automated basis, and has greatly increased our customer touchpoints without requiring much work from me. The ROI in terms of software fees and my time is high.

Small Business (50 or fewer emp.)
Dec 01, 2021
 Source
Overall Rating:
4.5
AL
Adriana (Adri) L.
Creator
Share
"Beautiful email program, integrates great with Shopify"
What do you like best about Klaviyo?

I think this platform is fairly easy to use, I learned it quickly and I am able to create quick email campaigns with ease. I feel like it is more robust and vibrant than other platforms like Mailchimp.

What do you dislike about Klaviyo?

I wish there were some failsafe checks, like making sure images and buttons are linked because sometimes when I am in a rush I miss those things but it would be great if they helped out a little more with that. Also sometimes there are glitches with the mobile version. A few times there have been double menus or images in the mobile view but not the email view so I have to make sure to double check it before sending out.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo integrates beautifully with Shopify and it makes it easy when I want to update email confirmations and funnel emails. I think it's really nice that I can copy and paste previous emails and quickly build a new campaign easily. The benefits of the layout make everything really simple, I can copy an old campaign, update the images and text, send the preview, check it and schedule it.

Small Business (50 or fewer emp.)
Nov 07, 2021
 Source
Overall Rating:
4.5
LL
Lj L.
Virtual Assistant
Share
"New to email marketing on 3 Shopify stores, and here's what I have to say.."
What do you like best about Klaviyo?

Complete control of campaigns and automated emails is the best feature of Klaviyo for me. If you have a website of at least 500 audience/mailing list, it makes sense to use klaviyo. It is perfect for your email marketing projects. It is easy to use and gives you many functions to help you get the most out of it.

What do you dislike about Klaviyo?

We're just beginning our email marketing journey, so I can't complain about anything for now. We encounter issues and shortcomings sometimes, but not because of Klaviyo.

What problems is Klaviyo solving and how is that benefiting you?

Automated emails for marketing let you interact with customers, so you build a relationship with them. It keeps them on the hook as you provide value to their lives just through these emails!

Small Business (50 or fewer emp.)
Nov 04, 2021
 Source
Overall Rating:
4.5
MT
Mike T.
H
Share
"Powerful ESP that scales with you"
What do you like best about Klaviyo?

I love the simple integration with Shopify and the all the tools provided at an entry level cost. You get enterprise level features for a low monthly fee.

What do you dislike about Klaviyo?

Really not much I dislike about the platform. Reporting can be a little cumbersome, but you can find what you need.

What problems is Klaviyo solving and how is that benefiting you?

All the typical uses of email automation. I love the SMA conversation feature to connect with potential customers instantly.

Small Business (50 or fewer emp.)
Nov 03, 2021
 Source
Overall Rating:
4.5
GT
Giovanna T.
Digital Media Manager
Share
"Great e-mail marketing and automation tool"
What do you like best about Klaviyo?

Klaviyo is very easy to use, even those with no editing or design experience on our team can log in and mock-up their e-mails. The editing tools make it easy to save and reuse past designs to make all e-mails cohesive.

What do you dislike about Klaviyo?

We've been trying to use transactional e-mails with Klavio and it's been a difficult process. The tool is still new so that would be why, but it's been a struggle we haven't been able to solve in months.

What problems is Klaviyo solving and how is that benefiting you?

Our e-mail marketing is 100% automated and it actually brings us more sales! We don't even have to think about any e-mails, Klaviyo does it all.

Mid Market (51-1000 emp.)
Oct 19, 2021
 Source
Overall Rating:
4.5
Jake B. avatar
Jake B.
Email Marketing Coordinator
Share
"Great email marketing management service with constant innovation"
What do you like best about Klaviyo?

Klaviyo has a great user interface and workflow for creating email automations, sign up forms, and campaigns. Their analytics are helpful and easy to customize.

What do you dislike about Klaviyo?

Their email design customizer lacks continuity and is somewhat restrictive. I most often design emails in Adobe illustrator and then export as jpegs to implement in the emails rather than using Klaviyo's email customizer.

What problems is Klaviyo solving and how is that benefiting you?

All-in-one email service with analytics. We can track more user behavior than we could by using multiple apps.

Enterprise (> 1000 emp.)
Sep 21, 2021
 Source
Overall Rating:
4.5
Kelley W. avatar
Kelley W.
Enterprise Project Manager
Share
"A platform that truly comprehends how its users operate"
What do you like best about Klaviyo?

This solution provides me with comprehensive reporting on the customer experience and automates the free living of customer communications. I can now manage my ads more successfully, and my social advertising has been rather fruitful due to this technology. Through data updates and analytics, I am now able to make more improvements to my plans.

What do you dislike about Klaviyo?

The first point I want to make is that it would be highly technical, which means we will encounter difficulties during the beginning phases. Additionally, it makes no mention of data security or lead tagging.

What problems is Klaviyo solving and how is that benefiting you?

Additionally, it enables me to communicate effectively with my consumers via SMS, which has resulted in the development of long-lasting relationships. Additionally, this assists me in analyzing and optimizing emails via its automation process, which groups emails with relevant titles, title lines, and scheduling together.

Mid Market (51-1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
4.5
NB
Nicolette B.
Email Marketing
Share
"They've come a long way!"
What do you like best about Klaviyo?

Klaviyo received funding about a year ago, and it's clear that they're putting that money towards improvements for their clients. They highly value user feedback and really take what their customers say into consideration. Additionally, their live chat function is great for immediate response/assistance on issues. We also have a dedicated Customer Success Manager who checks in with us monthly. This allows us to bubble up any concerns we have, request new features we'd like to see, discuss ideas/challenges, etc.

What do you dislike about Klaviyo?

Some design things can be a little finicky - for example, when building an email. But if you have html coding experience that shouldn't be a problem. But you definitely don't need coding experience to use! Their drag and drop builder is great, too.

What problems is Klaviyo solving and how is that benefiting you?

Sending emails to our broad newsletter, as well as targeted lists/segments. Sending automatic emails based off of a behavior/action the client takes. They've recently launched SMS so we will be starting to play in that world soon, too! Klaviyo also has the ability to design pop-ups, slide-outs, etc. for promoting certain products, capturing email addresses, getting certain info from your clients, etc. Klaviyo integrates with a lot of other platforms, allowing us to maximize our capabilities.

Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
4.5
James C. avatar
James C.
Director Of Advertising Operations
Share
"awesome tool for email marketing"
What do you like best about Klaviyo?

Really easy to integrate our CRM platform into Klaviyo for up-to-date email lists that makes it straightforward for us to target our right audience. We are also excited to explore some of the SMS options in the near future. The platform solves multiple dilemmas for our organization.

What do you dislike about Klaviyo?

The onboarding process could have been a little more straightforward, initially had some trouble getting someone on the phone to discuss the product. haven't really used any customer service tools yet, so it will be interesting to see how that goes.

What problems is Klaviyo solving and how is that benefiting you?

We launched a new paywall service and we are using a dedicated email for trial subscribers to provide them with info they can't get elsewhere in order to convince them to stay past the trial. We have a lot of data in general, but email has always been a sore spot for us. So far Klaviyo is solving the problems we have thrown at it.

Small Business (50 or fewer emp.)
Jun 01, 2021
 Source
Overall Rating:
4.5
TS
Tatsat S.
Owner
Share
"The best e-commerce email marketing SaaS I every used"
What do you like best about Klaviyo?

It is easy to setup, 100% delivery rate of all the emails be it transactional or newsletter or abondone cart follow-ups. It comes with lot of user-friendly pre-built templates and has a drag and drop interface for newsletter creation with lots of dynamic fields. Automations and reports are super awesome as well

What do you dislike about Klaviyo?

other than its very expensive price plans, I couldn't think of anything else.

What problems is Klaviyo solving and how is that benefiting you?

Abandoned cart, email automation flows helped get more customers on the the e-com site I manage