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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to ClickFunnels?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
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Instapage Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 05, 2024
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 12, 2021
 Source
Overall Rating:
4.5
AG
Amy G.
Consultant
Share
"Streamlined landing page builder"
What do you like best about Instapage?

I like that you can save templates and reusable blocks easily. Shortens the process and is useful for AB testing.

What do you dislike about Instapage?

Seems like the mobile builder design of what you see is about 2-3 pixels off center. Also to be honest there are times I'd prefer it to be a little more like squarespace and you drop an image in and it auto formats it to the grid.

What problems is Instapage solving and how is that benefiting you?

Sales enablement landing pages. Benefits have been quick builds with modern elements lol

Enterprise (> 1000 emp.)
Jul 27, 2021
 Source
Overall Rating:
4.5
Saskia G. avatar
Saskia G.
Junior Digital Marketing Manager, Emea
Share
"Great tool for PPC page optimization"
What do you like best about Instapage?

The whole Instapae interface is very intuitive and the A/B testing opportunities in the Experiment section help us a lot to keep optimizing our pages for conversions. We're also experimenting with indexing some of the pages and actually, we've seen some good SEO results from those, too. So Instapage is not only a great page for PPC page testing but can also help boost your SEO. For us, it is also very important that any software or tool we use is compatible with Marketo because all of our lead data has to automatically be stored in there to complement our marketing efforts. I also want to point out the great customer support - every time I have a question, the support team, and our personal account representative get back within a day.

What do you dislike about Instapage?

I think it can be a little bit annoying that you cannot make any changes on landing pages with experiments running on them. But technically, it makes sense. So that is nothing that I'd really truly complain about. It's just that if you'd ask me what I wished for: It'd be to be able to still make small changes without having to end running experiments. Another thing is that I have sometimes issues embedding HTML snippets. Then we need to put in some developer hours. But that is also fixable and not a big thing.

What problems is Instapage solving and how is that benefiting you?

We are mainly using Instapage for creating conversion-optimized landing pages for social ads and Google Ads. We want to know what improves the conversion rate of our pages, which messaging works best, which imagery we should use, etc. When creating and updating our landing pages on our actual website, we often reuse blocks we have already created and tested in Instapage first. This helps us to not only increase the conversion rate of our PPC pages but also to increase the conversion rate of demo pages on our website - since we have already tested what works. For our website developers, it is easy to recreate the Instapage blocks we need. So the need for a very specific design briefing and mockup is not there anymore. Right now, we're also testing some SEO projects there because we were wondering which languages should get their own blog. So first, we're testing this on Instapage using indexed pages.

Enterprise (> 1000 emp.)
Jul 01, 2021
 Source
Overall Rating:
4.5
CM
Cicero M.
Marketing Technology Lead
Share
"Intuitive and to the Point Landing Page Building Platform"
What do you like best about Instapage?

The tool: We needed a tool that would fit the agility that we needed to deploy marketing campaigns with simple yet aligned content to what we were saying on our online ads. Ease of use, simplicity of page building and deployment. No complications in onboarding any third-party agency partner and no risks associated with it. By using the subdomain, we are able to very easily deploy the tool without interfering with the main domain and CMS structure. The team: Instapage has an excellent team when it comes to supporting us and agility of response. They provided custom training, prepared videos and were extremely accomodating to our needs. We currently have not used further analytics customization, A/B testing or anything further in terms of capabilities.

What do you dislike about Instapage?

While the Lead Generation tools are simple to use and integrate, some customization in GDPR zones and tech infrastructure can make it slightly tricky to execute this type of activity in Europe. The freedom of using the tool does mean you have to be very prescriptive with designers as they will have the ability to do anything with the CMS elements which might not yield the best CRO execution.

What problems is Instapage solving and how is that benefiting you?

We needed a solution that was independent of the corporate CMS. The main benefit was mobile-first design, codeless work in simple content-led pages and ease of collaboration with various agencies.

Mid Market (51-1000 emp.)
Jun 25, 2021
 Source
Overall Rating:
4.5
CV
Chandler V.
Brand Manager
Share
"Landing pages that are quick and easy to set up"
What do you like best about Instapage?

The ease of use to build new pages allows us to turn new pages around incredibly quick.

What do you dislike about Instapage?

Having to re-create the mobile experience can be cumbersome. I wish there was a way for them to better pre-populate the mobile.

What problems is Instapage solving and how is that benefiting you?

Our lead time for new pages was over a month or two because of how many priorities our in-house web development team has on their plate. Instapage allows us to create new pages for lead generation on our own.

Small Business (50 or fewer emp.)
Jun 05, 2020
 Source
Overall Rating:
4.5
PB
Pablo B.
Founder
Share
"Great tool to create landing pages"
What do you like best about Instapage?

I have used many landing pages software before but Instapage has been the best and easiest one to use. It has great templates to help getting started on a landing page and the drag and stop functionality are very good. You can also easily optimised the page for mobile which is very handy. If you want to get started in creating some landing pages for your website I would highly recommend Instapage that will make it very easy for you to create.

What do you dislike about Instapage?

If I had to pick something would be the price. It is quite a pricy tool but if you had many clients definitely worths it.

What problems is Instapage solving and how is that benefiting you?

Creating some landing page for multiple clients.

Small Business (50 or fewer emp.)
Jun 02, 2020
 Source
Overall Rating:
4.5
MM
Michele M.
Growth Marketing Coach
Share
"A staple part of our SME marketing toolset"
What do you like best about Instapage?

I've been an Instapage user for over 4 years now. As much as I love everything that is possible with custom build CMS landing pages, as a digital marketing consultant that services small to medium businesses, there are some advantages to using Instapage that can't be beat. 1. This is one that will apply not only to small businesses without dev staff, but also larger businesses with overstretched dev staff - you can quickly create landing pages without a developer. The platform is very easy to use. While it helps to have a good eye in terms of design, the barrier to entry to getting started is extremely low. This means your junior/mid level staff can be roped in quite quickly to assist, whatever their background, and if the client wants to take the pages over in future, they can do so and do their own updates with ease. 2. Compared to Unbounce, I like that you can view mobile vs desktop performance in the variant tests. This has helped me spot occasions when desktop works well but mobile doesn't. 3. Even when building pages for CMS development, I sometimes build my own pages in Instapage to send to designers or devs as an interactive starting point reference. 4. The integrations are dead simple and the hidden fields option is a big plus. As much as I think to myself from time to time about saving the subscription fees and going back to building CMS pages only, I think of the time saved, which is why we've stuck with Instapage this long.

What do you dislike about Instapage?

I wish it had the "certainty" metric that Unbounce has. It could do with an indicator that helps you to assess whether your data sample size is big enough. Also, unless you have a lot of SME clients, the costs - especially if you're earning a weaker currency than US dollars - can be a bit steep when starting out. I wish there was just one pricing level lower for startups. As with every landing page builder I've tried, the mobile version generator can give you some crazy results - I wish this could work just a little smarter. Mobile versions always need a lot of work to get them to look right.

What problems is Instapage solving and how is that benefiting you?

Bottlenecks with development teams in larger companies. Lack of skills available in more junior SME teams and with more junior SME staff. Inability to use Adobe Creative Suite to quickly drag out some basic designs. Using Instapage has allowed us to create beautiful landing pages quickly, without having to rely on dev staff. AB tests can also be done really quickly - setting this up takes longer on Wordpress.

Small Business (50 or fewer emp.)
May 29, 2020
 Source
Overall Rating:
4.5
WQ
Wendy Q.
Wendy
Share
"Powerful landing page/testing platform ... at a price"
What do you like best about Instapage?

After trying out several landing page builders, Instapage continues to stand in a class of its own from ease of use in building pages, analytics and testing. It's generally lag-free and is intuitive enough for beginners and non-technical folks to ramp up quickly, while offering customization for those who want it. I particularly like the rapid A/B testing available that makes it so easy to do quick, simple marketing tests and requires very little back and forth between tech, design, and marketing. It's well designed for lead-gen ad campaigns and integrates well with Facebook and Google.

What do you dislike about Instapage?

There are a few cons/areas for improvement that stand out: 1) The pricing has gotten pretty insane and unfortunately is pushing the realm of "for enterprise only." 2) While mobile-friendly, Instapage still shines best on desktop instances. Would love to see additional features that enable building mobile-first experiences (e.g., hamburger bar for navigation, templates that optimize for mobile). 3) Ability to upload custom fonts.

What problems is Instapage solving and how is that benefiting you?

As far as marketing tools go, Instapage is one I always recommend brands have in their arsenal. Landing pages can be invaluable in spinning up quick instances/tests before investing in resources and time to build out full-on web experiences. My biggest painpoint with Instapage is customizing it to best fit mobile

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
4.5
FR
Fabian R.
Founder
Share
"Great Landingpage and A/B Testing Tool"
What do you like best about Instapage?

Instapage is a great tool to quickly create landingpages. I have been working with it for the past 3 years and changed on how I approach testing new product ideas. The editor is easy to understand for beginners, but powerful enough to create landingpages that really stand out. I also like the integration with zapier that opens up great possibilities for automating how you deal with new leads. Further, thanks to the tagmanager support it is really easy to set up tracking and the addition of the GDPR-Cookie Policy made life much easier for companies in the European Union. What I also really like is the possibility to personalize the content based on URL Parameters. It would be great to also have this option for images to make it even more personalized. Support at Instapage is actually great!

What do you dislike about Instapage?

To be honest, I used to love instapage and recommended it to every client I worked with and every startup I knew. However in the recent half a year it feels like they went into the wrong direction: - the pricing is becoming a bit crazy. - this has probably to do with the constant addition of new features that in my honest opnion are not so valuable. I would be happy to have the "old" instapage, just a simple A/B testing landingpage tool with Zapier integration for a decent price. (also because I don't profit from all the cool new stuff, it only starts at higher pricing tiers, for the average user it just became clunky) - By adding all the new features the editor got really slow and buggy, some times saving and updating your landing page becomes a half-day job when it used to be a 2 minute task. don't get me wrong I really, really like instapage and I am using it almost every day, I just think they are heading in a wrong direction.

What problems is Instapage solving and how is that benefiting you?

- Creating quick A/B testing landingpages for my own projects and for clients. - We use it to test business ideas, product features and for big lead generation ad campaigns. - By connecting it with Zapier, we managed to create complex user journeys to increase our conversion rates.

Mid Market (51-1000 emp.)
May 21, 2020
 Source
Overall Rating:
4.5
Daniel L. avatar
Daniel L.
Head Of Marketing
Share
"Avoid IT bottlenecks to get campaigns live quickly"
What do you like best about Instapage?

The drag and drop interface allows landing pages for campaigns to built quickly and with limited technical knowledge. I'd found that developing pages manually for campaigns was slow, and changing elements without a CMS meant that we could not launch anything in a timely manner. Instapage fixes that, and throws in a/b and some testing to ensure you can impoverish conversion of any new activity.

What do you dislike about Instapage?

We tend to use tracking in Google analytics, rather than using the built in analytics. However this does ensure that any user can quickly see how many visits or responses a page has received.

What problems is Instapage solving and how is that benefiting you?

Bottlenecks from manually building campaign landing pages, as well as launching a/b split tests from search adverts. We also build lead generation pages with no technical setup needed.

Small Business (50 or fewer emp.)
May 15, 2020
 Source
Overall Rating:
4.5
Ramón C. avatar
Ramón C.
Co Founder And Cmo
Share
"The balanced Landing Page Creator"
What do you like best about Instapage?

Instapage is a very balanced tool for Landing creation. Features that I like the most is the easiness for anyone to create a full landing page, in general, the interface and UX are very friendly so anyone with no technical skills can build an entire website, this is useful because you save programmers for complex stuff. Nowadays Instapage has built nice features as global blocks for headers and footers that save you a ton of time, the other big feature is that with a regular subscription you can add tons of pages and domains.

What do you dislike about Instapage?

Even though Instapage has improved a lot its User Interface and is lovely, I have to say that still, the response of the entire site is super slow. I mean you have to wait a lot when navigating between landing page listing to preview to the editor. a second issue and is somehow related is that you don't really know when the instapage has logged out you, basically the typical 90s issue that you keep working save your progress or update your progress and suddenly you realize Instapage logged you out like 30 minutes before and you have to redo your work.

What problems is Instapage solving and how is that benefiting you?

Basically, we do entire websites for our products that in most of cases users only check information on the website if they want to use our products they have to download an app. As mentioned before you can focus in developing your product not in developing a website. Other useful features are the posibility of doing A/B testing, it has nice integrations with google analytics, google ads, facebook manager and last but not least it is possible to put HTML which is useful for deep integrations with jotform, zapier, etc.

Small Business (50 or fewer emp.)
May 13, 2020
 Source
Overall Rating:
4.5
BW
Brad W.
Founder
Share
"Instapage makes it easy for us to create landing pages at-scale for our clients."
What do you like best about Instapage?

The platform is intuitive and easy to use, but also advanced enough that your designs aren't too limited. The integrations are very strong and it is super easily inserted into our marketing stack - this is why we use Instapage. The AdMap provides great insight into how you can increase conversions post-click by increasing search relevancy on Google. I look forward to a similar feature being announced for Facebook. The pre-created templates are great for inspiration and if you needed to, you could use them to pump out a landing page in probably about 30 minutes.

What do you dislike about Instapage?

I've used enterprise features with a client in the past, and certain features are incredibly useful, but the price of enterprise is a bit too high to justify unless you're a SAAS company or building 5+ pages per day for clients. The AdMap feature becomes instantly more valuable if you do have an enterprise license. I wish global blocks were available at a mid-level tier (agency tier?). Lastly, the builder is good for building a suite of landing pages, but you're likely not going to create a mind-blowing design on Instapage without knowledge of CSS - but that is a pro/con of platform that you can build LPs at scale. Forms on instapage are great and easy to use/create, but they could be improved by adding phone number fields (for mobile) and long-text fields get shrunk a ton on the mobile version - it's unclear if there's a way to fix that.

What problems is Instapage solving and how is that benefiting you?

Insertion into our marketing stack - Instapage integrates really well Feedback with our clients - the preview/comment tool is excellent Speed of creating landing pages - probably cuts dev time down by 50-80% Sub-accounts makes it an easy process to onboard a new client and get LP design rolling

Mid Market (51-1000 emp.)
May 12, 2020
 Source
Overall Rating:
4.5
Roger M. avatar
Roger M.
Social Media Marketing Manager
Share
"Instapage an incredible platform which adapts to the needs of any company regardless of its size."
What do you like best about Instapage?

What I enjoy most about Instapage is that it is a very easy to use platform, which has a modern user interface, it is very easy to navigate and highly intuitive, thanks to this incredible tool we have the possibility to create, customize and optimize post-click experiences to scale safely, easily and quickly and without the need to be an expert or a high-level developer, it is also worth noting that Instapage is a versatile tool which has a large number of tools and functionalities which give us the possibility to optimize our website for search engines, test pages using a / B testing tools and collect user data through forms, thus making it much more efficient and creating landing pages for the highest quality.

What do you dislike about Instapage?

I do not have any type of complaints about this tool, thanks to Instanpage we can create a landing page safely, effectively, easily and quickly, in addition this tool puts at our fingertips a large set of predesigned tools, features and templates that make us life much easier, On the other hand it is worth noting that this tool has a collaborative work function which allows us to work together with multiple users allowing them to view, edit and comment on landing pages and campaigns before they are published.

What problems is Instapage solving and how is that benefiting you?

Instapage has a modern user interface which is very easy to navigate and highly intuitive, this gives users of all levels the ability to create, customize and optimize post-click experiences to scale safely, easily and fast, also thanks to its wide range of tools and functionalities we have the possibility to optimize our website for search engines, test pages using a / B testing tools and collect user data through forms, thus achieving a lot More efficient and create landing pages of the highest quality, Instanpage is a versatile and very flexible tool since it can be effectively integrated with other applications, whether they are advertising, analytics, CRM tools or email marketing tools, webinars or chat.

Small Business (50 or fewer emp.)
Apr 28, 2020
 Source
Overall Rating:
4.5
CV
Cinzia V.
Founder
Share
"Very userful fo marketing tests"
What do you like best about Instapage?

Instapage is very userful for A/B tests and create very easily multiple landing pages without any graphic skills.

What do you dislike about Instapage?

Categorization with Groups of landing pages is not sufficient, I would create also labels

What problems is Instapage solving and how is that benefiting you?

Before Instapage the creation of the danding pages took a long time becuase I had to ask to design and IT departments; now I can create quickly all the pages I need.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
4.5
KB
Kate B.
Senior Campaign Developer
Share
"Customized Landing Pages Made Simple"
What do you like best about Instapage?

I do not have experience with any coding languages, so I love Instapage because I can build complex landing pages with basic drag-and-drop tools. My favorite features: - Instablocks, (new feature!!) which allows you to build a landing page from a series of blocks. Block Templates can be inserted and then edited on any landing page. Blocks saved as Global Blocks update across the board, i.e. if you have a footer set as a Global Block when you update a link in the footer, it updates on all landing pages with that block. - Integrations; you can integrate forms on your landing page with quite the handful of software (ex. MailChimp, Salesforce, Google Ads, etc) - Ease of adding images, customization, and changing landing page URLs

What do you dislike about Instapage?

A few things my team struggles with on Instapage: - Limiting Integrations; you can only integrate forms to one source at a time. We would prefer to have more than one form on a landing page, so we've had to work around that. - Video Limitations; currently you can only embed YouTube videos to landing pages. - Random updates; lately Instapage has made a few simple tweaks that temporarily throw us off.

What problems is Instapage solving and how is that benefiting you?

Getting information to our customers in a simple, fully customized, and presentable fashion. We love being able to keep a few of our landing pages not searchable, as the information is private to certain users.

Enterprise (> 1000 emp.)
Oct 28, 2019
 Source
Overall Rating:
4.5
Minori Y. avatar
Minori Y.
Marketing Specialist
Share
"One of the best landing page softwares, I love it!"
What do you like best about Instapage?

The templates are beautiful and easy to build, what I like most is that it has many functions to put its analysis codes so you can track anything, it has many functions to create impressive landing pages, I love the possibility of publishing so many pages Target as you wish, the designs are super easy to use, their templates are powerful and the drag and drop system is so easy that anyone can use it, in addition, you can make different versions for mobile devices in front of desktop computers, easy to combine Easy-to-place sales pages and colors are friendly.

What do you dislike about Instapage?

Unfortunately, mobile design is bad, also because the cost factor is a small concern and the tool may seem a bit awkward at times, I could definitely say that Instapage is not the cheapest landing page generator in the market if you have a reduced budget.

What problems is Instapage solving and how is that benefiting you?

Instapage to create different landing pages aimed at different customer segments to different ads, Instapage helped me create home pages without any necessary code, it is probably one of the best options if what you need is a landing page service and not Have a lot of budget.

Small Business (50 or fewer emp.)
Sep 09, 2019
 Source
Overall Rating:
4.5
KA
Kelly A.
Content Marketing Manager
Share
"Best landing page software I've used"
What do you like best about Instapage?

Being able to save and reuse blocks is so useful!

What do you dislike about Instapage?

With the core package you can only have up to 30 published pages, the next step up is an enterprise plan that adds lots of extra features and has a custom price. We only need extra pages, not any of the other features.

What problems is Instapage solving and how is that benefiting you?

Creating landing pages is so easy. Drag and drop interface, option to add your own fonts and lots of other customisable features. Lots of templates to choose from for some inspiration or you can create from scratch. Wordpress integration so publishing landing pages on our website is super easy.

Small Business (50 or fewer emp.)
Jan 05, 2019
 Source
Overall Rating:
4.5
MG
Monel G.
Senior Associate
Share
"It's like Canva for making landing pages! Super easy to use!"
What do you like best about Instapage?

The usability. I took some time to understand the platform but then it was like I was using Canva like super easy platform for making my app install landing page. The best feature is the creation of mobile friendly page. It just took me few changes after regenerating the page and my mobile version of the page was ready in no time.

What do you dislike about Instapage?

To resize images and the button dimensions, I had to go back to the desktop edit page and regenerate the mobile page. We can't resize the images and button dimensions in mobile page.

What problems is Instapage solving and how is that benefiting you?

My overall experience with Instapage was very satisfying. I made my first landing page for the app install and signup campaign and the team lead was surprised with the conversion ratios! The conversion ratios had nearly doubled in the very first campaign.

Enterprise (> 1000 emp.)
Jul 13, 2017
 Source
Overall Rating:
4.5
JH
Joseph H.
Digital Marketing Manager
Share
"Instapage - The Landing page solution "
What do you like best about Instapage?

HTML editor, templates, analytics, quick deployment

What do you dislike about Instapage?

The invoicing system is manual but an easy fix.

What problems is Instapage solving and how is that benefiting you?

Driving traffic to non-vanity URL pages. This is a good solution for those that need something more robust, responsive and agile as a solution to using a full website. Great for campaigns.

Enterprise (> 1000 emp.)
Jul 10, 2017
 Source
Overall Rating:
4.5
TA
Team A.
Licensed Realtor
Share
"Instapage is instrumental in my lead conversion strategies"
What do you like best about Instapage?

The fact that it allows me to respond quickly to my leads.

What do you dislike about Instapage?

There isn't anything I don't like. I have only been using it for a couple of moths

What problems is Instapage solving and how is that benefiting you?

Lead conversion

Mid Market (51-1000 emp.)
Jul 06, 2017
 Source
Overall Rating:
4.5
KB
Katie B.
Director Of Acquisition
Share
"Instapage Top Landing Page Builder"
What do you like best about Instapage?

It's so simple to use and it allows you to everything you would need on a landing page builder. Desktop/ Mobile customization, Easy to use templates, tracking code embed, easy integration to any CRM, page analytics, A/B split test

What do you dislike about Instapage?

The look and feel of the overall template pages could be cleaner in my opinion. But on the other hand, the service allows you to customize, move around page sections, and provide your page with custom css coding. A cleaner look could be accomplished but just with more time/work.

What problems is Instapage solving and how is that benefiting you?

Instapage makes it easy for us to build out landing, sales, and thank you pages quickly while allowing us to customize the page to exactly what we want

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