I've been using Wappalyzer mostly for technology lookup and monitoring changes in the competitors' tech stacks. It's extremely fast and very useful in identifying missed opportunities and generating or filtering leads.
The keyword research tool is limited to industry-specific single keywords. It would be really beneficial if you could use it for long-tail keywords for companies operating in specific niches. Also, I feel that CRM integration should be included in the "pro" pricing plan
Helps with refining technographics to identify new leads and filter long lists of leads generated from other sources to match our ideal customer profile (ICP).
The Chrome extension accentuates and adds value to my existing prospecting and research processes. I save time and energy otherwise wasted through context switching between my browser window and a separate application.
None that I can think of or comment on at this time. However, I am a comparatively light user of Wappalyzer compared to others, so perhaps other users have more valuable constructive feedback.
I can quickly and easily understand the technologies used on; competitors' and prospective customers' websites. In addition, we can understand what components contribute to beautiful websites and apply elements of those to our website.
The filters that are available for creating lists, and an understanding of what the results will look like. This helps me determine if I have the correct criteria in place and I'm going to get the expected results that I'm looking for.
I wouldn't say this is a downside, but having to pay credits for a small amount of data/and small sample from the list is a lot. This is great competitive research and I would use it a lot more often if the price point wasn't so high. I think that Wappalyzer has a feature now that you can pay by credit so that it on a more need basis rather than signing up for an entire plan. I think that makes a lot more sense because I like to use this feature - but I definitely don't have a need for it all the time, its really just when I'm doing research.
They take the time out of competitor research that is often asked for by clients. I could go to each competitor's site and fill in the appropriate information that I am looking for manually and it could take me hours, or depending on how much data I need for the research I'm conducting it could take a few days. This takes that time out of the process and allows me to get a very usable and clean list that I can edit, optimize and gather insights from very quickly. You can't really put a price on the amount of time this can save.
Fantastic for finding more targeted leads compared to many B2B databases. I have used BuiltWith before but found it more difficult to use, and it also costs much more. Also, customer service is excellent and spent a lot of time to help me figure out a tech stack to find leads for my services. Definitely recommend this tool.
For me, there's nothing I really dislike about Wappalyzer. It's an excellent tool.
Finding leads based on technologies.
I can easily see which eCommerce platform a brand is using. I can see also what other integrations they are using. We have an open API, but this helps highlight direct integrations we already have built out.
Nothing- It is straightforward & easy to use. You can also see what other plugins they are using on the website.
I can identify eCommerce platforms of prospects. That helps me position my pitch & know what value adds to focus on. I can also highlight ShipBob partners they are using- drives that ecosystem of partners all in one place.
Wappalyzer is amazing extension where we can find out what website are build with ,I am using it frequently in my job and it saves alot of time .it's easy to implement just an click and you got all details.I would like to appreciate their customer service
It's bit costly as compare to other but yes it worths too. Rarely it doesn't gives us correct information
We can find all the details of an website in just a click , it's like magic . its time saving and we can have access to data
The Technology lookup. I had a list of websites, and was running a study on how many of those sites used popular ecommerce tools. Wappalyzer sped up the research process like nobody's business.
I just wish it was a little cheaper. The pricing seems a little expensive, but then again, I paid for it... so I deemed it worth it. Other than that, it's the best tool I could find for what I needed.
Wappalyzer gave me access to data, and this allows me to publish studies that drive backlinks and site traffic to my website.
I like the accuracy with which Wappalyzer informs the user of almost any technology a site contains, so if you ever wonder, this is an excellent and no-cost option to look at.
There is nothing that bothers me about this simple extension. Maybe there is, and is something inevitable about free software; Wappalyzer is starting to display ads or promoted service inside the extension windows.
When browsing the way, I step upon beautiful sites with fantastic user experience, so I'm always concerned about how they achieve it. Wappalyzer is at one click to give me the answer in almost every query.