Segment Reviews & Product Details

With segment up and running, we've been able to quickly implement and evaluate marketing tools without the need to consult or loop in developers. Limiting that bottleneck has helped us move faster and sleep better know that the data feeding into our tech stack is as reliable as possible.

The initial implementation can be a little tricky, but in the long run, Segment saves a ton of time and headaches.

Syncing marketing and product-specific events/properties to third-party tools. Quickly launching, testing, and evaluating new tools.

Simple method to connect data from one system into another

I haven't found anything yet that I really dislike.

Making it easy to connect application and website data into analytics tools.

Easy integration with dozens (hundreds?) of services and they continue to add valuable features to improve the core product without making it bloated. It's clear they listen to their customers and pay attention to their own metrics. Because of their attentiveness to their roadmap and customer value I have confidence in using the product going forward.

Initially when we were setting it up some variable assignments were tricky to align between various third party products, but that's been more a learning challenge than any fault of Segment.

Since late 2015 I've used Segment to easily test and implement a variety of services that normally would need to go through the team's sprint cycle one-by-one just to be able to evaluate them. This has allowed our marketing automation and funnel optimization efforts to be super-nimble and responsive to user activity.

Segment is a single key to many doors. Integrating segment to a website, you get 100+ ready-made integrations with all sorts of tools one may need to optimise the website using data-based approach

The G2 crowd wants me to write 40 symbols of what I dislike but I can not add any single word here. Just not applicable. =)

A couple of years ago we realized that besides Google Analytics we want to use another analytical system, and after a thorough research we had a list of tools to try (Mixpanel, Kissmetrics, RJMetrics, Heap, Keen.io and others). But we had to try them all and choose the best one within the shortest possible time. Although all the integrations were quite straightforward, we would have spent months to implement them into our complex infrastructure.. Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written. -we created a conversion funnel with Mixpanel -we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website. -we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface. -We also tested different types of chatbots and finally chose the best one — UserVoice -We went on to make some more well-thought improvements based on the data collected. You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3. We have been so inspired that we have even written a case-study about this in X-Cart blog: https://www.x-cart.com/blog/partnership-with-segment.html

Ability to configure all analytics a product may need from one place.

Information for integrations available can be provided in a better way. In other words, I understand Segment is not promoting any integration over the other but there is a good chance user is looking at them for the first time in Segment. So, a better introduction with comparison to other alternatives in terms of features & pricing would help user pick an apposite integration.

Data analytics.

Segment is easy to setup, doesn't require ongoing maintenance, and you can send the same consistent customer data to your favorite marketing tools.

Not much to dislike. Maybe access to more tools.

Some business problems that Segment solves: - Reducing risks for data discrepancies - Making it easier for marketing team to use tools - Reducing analytics debt

Real time view in debug mode is pretty nifty when you're in development mode. And just sort of fun to look at. (A fun analytics package? Yes indeed.)

At our level of integration Segment is costly but it's still worth it.

We pipe a lot of metrics through Segment, which in turn helps us track everything from revenue to usage. It gives us the info we need to make decisions that directly affect revenue/sales. Can't really ask for more than that.

We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.

Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way.

We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.

The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for.

Some of the technical tools are still in development from our perspective and are changing and adapting in the short, medium and long term. Of course, we want it all now. But understand the limitations.

Segment provided us with the ability to centralize the flow of data and split it off as was necessary to send on to other partners or to our back end to help with analysis in many ways.

The best part of the software is how easy they make it is to setup integrations and events. Having all your advertising platforms receiving data from the same source is also very nice.

I'd like to be able to get more information about the events that are firing. Would like it to be able to help with de-duplicating conversions.

Not having to bug developers when creating new events or trying new platforms is the biggest pain point it's solved.

Implementing segment in your code will allow you to use 3rd parties with very low effort

Some bugs need to be ironed out. Integration with some 3rd parties need rework to be more robust.

Very low implementing & switching costs between 3rd parties (wanna switch from Mixpanel to Aplitude? Done in 5 minutes without a line of code)

Allows you to enable many extensions by just including the snippet for segment once in your code.

The segment debugger isn't the most useful when you're trying to figure out whether your data is being sent to all the extensions you enabled correctly.

There are many analytics tools out there and without segment you would have to add them to your application one by one, which is a very tedious process. With segment, you only have to include segment once.

I enjoy the functionality of what it provides when haveing to connect multiple systems. It is easy to use for gaining weekly diagnostic data on what is being routed through the system. We reled heavily when implimenting Segment on their support team to ensure that everything was implimented smoothly. Access to their webinars are also a valuable resourse for Segment specific training as well as industry training.

It is an extensive system so there is a lot to learn and get set ups so the integration process is not an easy one if you are combining many systems.

Segment is able to help ensure that all our companies systems are talking to each other more seamlessly. When merging many old and new, internal and external systems, Segment helps them all play well together so people don't fall through the cracks.

Easily add new events to your app in order to better track user behavior. Simple, straight to the point. No fancy unneeded features.

UX regarding list of events is not the best. Mass editing would be a plus.

It allows to create a new event that we'd like to track and streamline it across different platforms we have for data analysis.

Segment is a great tool to collect, manage and persist data from different sources and across multiple channels. There are a lot of native integrations which you can use to connect your current tech stack and select to where you want to store it.

It's not easy to implement Segment. It was made to accommodate different types of companies therefore its architecture is really flexible. You will need specialized labor, a lot of thought, and weeks to sort out the different types of calls, where to use each one in your own case, how to name the events and properties, and go on. Although, it's this complexity that makes it powerful. But it could have some no or low-code features and some kind of auto-captured events.

To facilitate the capturing of data in our products and persisting in our data lake and though this, make better informed decisions with better data and product analytics.

Segment allows us to define events and properties one time for use across multiple platforms.

Segment has been difficult to implement perfectly vs. our database data - where there are different entry points.

Allows us to easily power our marketing tools and enables our marketers to spin up new channels without the help of developer resources.

The segment is easily the best application available in the marketplace right now to analyse the website data. The easy-to-use UI is super helpful in connecting all our tracking applications to the website.

The segment is a bit expensive compared to its competitors. It is hard for a small startup to allocate that much money for data analytic tools while Google Analytics and MS Clarity do it for free.

We use Segment to track all the events on our website from User signup until the time they log out of the panel. It helps us to understand user behaviour in a meaningful way and the experience more smooth for them.

The pre-built integrations with marketing, data, and analytics platforms make it easy for marketers to use the platforms to set up integrations versus needing engineering resources for every integration request.

Some of the features are less intuitive, like tracking protocols; it's unclear sometimes in the platform what's 'required' versus what just helps make your data better versus what might not be helpful from a marketing perspective.

Segment is helping our clients organize and collect data from disparate sources and activate that data in marketing platforms; this is crucial as we enter a 'cookieless future' where we rely more on customer PII more than ever.

I greatly appreciate that Segment offers multiple ways to add tracking, from programmatic methods to click user interfaces. This has worked well and has been deployed across multiple web platforms.

Segment can be a little bit confusing to set up for the regular user.

Improved analytics. We can also follow specific user behaviors.

The "identify" table is pretty great/magical, I like how easy it is to set up (most) sources, and it's been a great experience every time I've reached out for help

Personally, I don't love how requisite it is to have Eng folks involved to get a source properly running, but kind of hard to complain about that. My biggest bummer is just when there's no pre-built integration for a Source we'd like to add.

Our primary use case is to track the activity on our company website(s) and particularly, user activity. This has given us far more trustworthy attribution options and has made it easier to understand how users engage with our site.