Olark has a wide array of functions that make it a very valuable live chat platform. Previously, we used LiveEngage by LivePerson, and were very disappointed with its integrations and functionality. With Olark, our sales staff is able to proactively engage website visitors, take them on guided tours of the website, hand off chats to other operators, and use web hooks to import data easily into our CRM (we use Velocify). Their support has been exceptional as well - and all at 1/4 the price we were paying for LiveEngage.
My only complaint about Olark is that they still haven't figured a way around ad blockers. With increasingly aware internet users, ad blockers have become more prevalent. To have our live chat service be blocked for those users is disappointing. I'd hope that this is something they're actively working on, though they expressed little concern when I brought it up to them.
Olark solved two major business problems for us - one being that it corrected the major flaws of our previous software by giving us a much wider array of functionality. The second was that it made it a lot easier to prove ROI from live-chats and justify the ongoing cost to executive management. Between its low price point and huge array of features, Olark is a great value.
Love how simple it is to adjust settings for the chat, seems to be very easy for the users to use as well which is very important (we've used other chat platforms before where costumers felt lost and ended up just calling).
I wish it had more design options, the look is great but it would be cool to be able to implement more design elements and import our own assets to fully customize it.
Costumer retention, it has helped greatly to be able to attend to our costumer's needs in real time while they're navigating through our website rather than them having to figure things out on their own and hesitate to give us a call or send an email due to urgency.
We started using Olark a few months back and thus far have liked that it's straight forward, and integrates with helpscout.
The only thing I'd say needs work is the price for add on features. It seems that the price per user makes sense, but everything else is priced in a way to make it unattractive
we are seeing less emails, which means we can focus on more important aspects.
I like how you can see the pages and activity of the visitor through the chat portal and the ability to tailor messages based on the page or activity. I also like how in the chat, it shows you the UTM params or referral source and also integrates with salesforce.
Although Olark integrates with Pardot (which is great) it is a bit challenging to set up and doesn't always work. It can be especially challenging to integrate properly if you use chat for sales and support. This may not be a limitation on Olarks side, but if you use Pardot and need to push leads through to Saleforce, it can be a challenge.
Great tool for sales to answer questions on pricing or reach out at crucial moments to convert more visitors into leads. It's a great tool for support as they can answer questions and get through more cases.
Easy code integration into our ecommerce website. Easy learning curve. Follow the customer as they browse. Looks good, works even better. Away times are useful too.
Nothing I can think of. Except maybe more of a way to save past customer details.
Having the ability to see who's on your site is also valuable, even if they don't interact, you can see what pages people spend time on. You can reduce cart abandonment too, if someone has a question in their late stage of the buying process. I like Olark because it has all of the features I want, and it's a great value.
I like how easy this was to install on my site. The analytics are great - especially the integration with Google Analytics. I like several of the extensions and the possibility of integrating chat with other applications. I like that they have free trial. The chat interface and its behavior are customizable to match our site's look and feel and business workflow. You can define the number of users and get billed based on the actual number of users. You can go up and down on the number of of users depending on your needs. Olark's customer service is helpful and responsive.
This product affects page load speed (which slows down my site, although it's true of many website add ons). I wish the pricing was more affordable with larger number of users. I'd like to see more integrations with CRM's - especially with Zoho CRM. Pulling up transcripts is a little slow, but fortunately we don't need to do this very often.
Helps conversion of website visitors to better sales leads. We are able to track conversions on Google Analytics which is quite helpful for optimizing our pages and even digital advertising. It's also works well when an agent isn't available to respond by taking a message via the chat window. It will send an email to us when someone wants to chat (and there is nobody available to take the call).
The simplicity of the product that provides a seamless user experience.
There's not much innovation within the product while the competitors who charge way higher, seem to be adding a new feature with time.
We used Olark for support within the product and engagement with users who came on our website. We were able to succeed solving both using Olark.
The shortcut keys for text. Provides a company feel to all customers receiving a uniformed message. Also saves time when navigating between multiple chats.
The design doesn't feel very modern. There could be a better UI designed and possible personalising for user-facing settings.
Visitors coming to our site for assistance with our platform. Email and call volumes decreased as a result. Customers feel they can reach us immediately as Olark links directly from our software.