Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
As one of our most important channels is email marketing, Litmus has proven beneficial. Litmus offers effective email marketing solutions that support in creating campaigns, proofreading, detecting spam, and other areas. It has great features that can be integrated with many email marketing tools that show how an email renders on different platforms and devices. It contains a sufficient number of browsers to test rendering issues and it is very easy to use which leads to the high frequency of use. They have the best email design guides in the industry which can help users to implement the testing easily. Amazing customer support when integrating with other tools.
We need to utilize a different server because Litmus lacks an image hosting server.
Email testing is the most irritating and time-consuming part of email marketing. Emails are rendered differently in different clients, ESPs, browsers, mobiles, tablets, and applications. While testing we need to use different browsers, devices, and clients to check the rendering part. But litmus shows all clients, browsers, and devices in single page.
Testing emails and shareing for feedback
I like it, is a bit expensive but is awsome
to preview dark mode and all the devices
Things that are great about Litmus: 1) customer experience 2) ease of use 3) analytics are great 4) extensive knowledge database 5) Litmus Live
The builder is not as user friendly as I had hoped but still really good.
We love the deeper dive into analytics that it is giving us as well as it's ability to integrate with other ESPs.
It was very convenient and easy to test out curated emails and newsletters, to make sure that they work. We could easily check out the email clients that didn't work, and rectify the issue quickly.
There was a 2FA tied to a phone number. When one of our team member left, it meant switching the phone number to another one. I wish phone number wasn't part of the 2FA, considering that it was used by a team.
Making sure that emails are presented correctly across all email clients and browsers.
Emails will never render the same on every device and its a drag trying to design an email and anticipate it to look the same across the board. Litmus allows me to preview how my email will render on a variety of devices, and easily generate previews. On top of that the litmus tracking code allowed me to understand what devices most of my subscribers are viewing on so I know which designs to implement!
The limits on previews based on subscription tier!
Spam triggers, Email QA, subscriber tracking.
The platform has been very helpful, particularly with regards to our email campaigns that I use Litmus on mainly. It provides perfect previews, so I may see how they will look in different clients. Therefore, this is crucial in our strategy as it ensures optimal design for every email client. In addition, Litmus’ recommendations help us improve the campaign plan. In general, it’s an excellent base for emails related work.
Although the platform works nicely for email marketing, the subject line and preview header testing should be better. Additionally, I thought it slightly expensive as compared with other optimisation procedures that I have ever encountered.
Litmus assists in detecting as well as correcting design discrepancies among various email clients. This allows for clarity in the organization’s messaging by making sure that our email content appears professional and uniform. This, finally, helps us to keep an ongoing, fruitful dialogue with our customers.
Once you get your account setup for testing and previews, it becomes an important part of my workflow for new email campaigns. It also has taught me a lot about email design because of what I know is possible, not possible, or only possible in certain email clients. I would not have been able to keep my job that I currently have if I didn't use litmus.
As I'm doing many iterations of the same email. I wish I could just test on certain mail clients in a quick way rather than the same amount each time. This might be possible but not with my current privileges on my account.
It helps me to create reliable emails for my current customers. It helps me to know that when I send an email out. I can feel confident it's not going to look all jacked up to CEOs, especially those using outlook
Allows me to easily and seamlessly review email templates on all platforms.
Pricey. The pricing structure I find is outrageous for freelancers/small businesses.
Allows me to test emails easily and all platforms.
Litmus is easy to use and have an extension in google chrome.
Maybe the analytics part have more insights will be better for all email KPIs.
able to see all versions in different browsers.
Strong automation functionalities enhancing streamlining and optimising emails workflows and perfect email sending sequence. Intuitive page to design emails and landing page. Easy to customise.
Unchallenged emails marketing experience,no dislike at all.
We are able to maximise all marketing potential through real-time information delivery to right people at right most interesting the correct content.
It easy and simple to use. It easily empowers you to build, personalize, test, review and analyze emails. It's highly protect so you get the most out of every send.
It's highly effective in creating and designing personalized emails at scale in a fraction of time. Nothing to dislike.
It help boost efficiency of your marketing team. It's a secure and reliable email analytic tool. It effetively ensures your emails result in the best customer experience. It boost customer loyalty and drive revenue.
I love being able to see previews and to trouble-shoot issues within the builder.
My team and I have sometimes noticed a few bugs in the system. However, the issues are nothing major.
Being able to send test emails to ensure consistency across all email clients.
I love that I can see the emails tested on different providers, then can be coded inside the Litmus platform to test how you can fix any errors. It has been helpful.
I wish there were more analytics for the tracking codes. We use analytics and it's good, but not amazing.
Visually seeing how the email sends.
If you are not render testing your emails then you are not truly concerned about your customers. By using the Litmus tool, you give each customer the experience you intended. As an email developer and professional services Manager, I also appreciate the value of the extra tools built into the Litmus platform. Litmus builds email tools for email geeks and keeps us all on the cutting edge of understanding our craft.
At times, the renders can take longer to load than my impatience would like.
The mystery of email client and device renderings. There is no other way to get visibility into what your customer will see in their Inboxes.
I can see many renderings of emails on device / email client combinations that I otherwise would not be able to test. Getting SPAM filter info and Subject Line evaluations is also very helpful.
While Litmus has many device / email client combinations to test on, they don't always have the combination a client utilizes. When this occurs, which is not very frequent, it results in rendering issues not being detected until the email "proof" gets sent to the client for review.
Litmus helps us to produce and send out emails that look good and represent our clients well across many device / email client combinations. We have an opportunity to resolve many rendering & deliverability issues before leaving the QA stage.
Litmus provides the security any email marketer is looking for. With Litmus, you'll see how your email renders across many different platforms, providing ease of mind with your email designs.
The only downside to Litmus is it can be overwhelming to review all the provided platforms. It's a pretty great problem to have! But I wish there was a smaller list of suggested providers that is easier to manage but still comprehensive!
It allows me to test my emails past the platforms I have access to. Plus, it shortens the time it takes to check my email designs! This allows for our team to be smaller and more agile!
The Preview Interface is really good, and the fact that you can toggle off images just to see how your email looks without them is pretty great.
I haven't had a bad experience with Litmus so far, so I don't have anything I dislike.
Some customers complain their images do not load in some newsletters they send to different ISPs. We use litmus to check if it's an email client specific issue or a general Issue. Litmus has been pretty accurate thus far.
Litmus is a must-have tool to review all your emails. It helps with design and testing so you can optimize your email campaigns. You can add comments and check past communications all in a very collaborative way.
I would love to be able to send actual emails from Litmus and not only stay in the testing environment. When we have a lot of emails to review, we find it difficult to name the versions without affecting the subject line.
It really facilitates exchanges between the different stakeholders. It also is a very good library of all our work.
I love the snippets. Our lead coder can create them and I can use them, knowing my email will be on brand
Not much! I like it a lot. Maybe the testing could be faster?? But really it is fast enough.
It makes it easy to create emails out of our branded templates. I can design them very quickly and then test them right away. I would day my busness preformabce is better than before.
I like how Litmus allows users to review and post comments which makes sure that all finer details are taken care of before release.
I love it so far. Helps me in my marketing function .
Litmus gives me a very real-life kind of preview of my emails which helps in putting myself in my end-user's shoes and read my content. It always helps to see how your creation and final deliverable looks before hitting the send button.