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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 01, 2025
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 04, 2019
 Source
Overall Rating:
4.0
JM
Judah M.
Game Developer
Share
"A great tool for social media influencers!"
What do you like best about Buffer?

Buffer was one of the main social schedulers that offered the majority of the stages we use. The fundamental obstacle with a large portion of the others was they did exclude Pinterest. I very much want to have everything in one spot! It's additionally extremely moderate for independent ventures.

What do you dislike about Buffer?

I do wish they had an alternate organization for every stage, or possibly some of them. I wound up exchanging my Pinterest record to Tailwind, since it's MUCH simpler to utilize and has a way better interface for that. I've had a few issues with Buffer being moderate or glitchy of late, so that has been baffling.

What problems is Buffer solving and how is that benefiting you?

It encourages me keep on my social on track, prepare, and not need to stress over it or scramble a minute ago. It certainly saves time to concentrate on different undertakings.

Enterprise (> 1000 emp.)
Mar 31, 2019
 Source
Overall Rating:
4.0
Elena C. avatar
Elena C.
Administrerende
Share
"Una estupenda plataforma para gestionar tus redes sociales."
What do you like best about Buffer?

Una interfaz intuitiva y fácil de manejar, aprenderás a manejarla de forma más rápida que otras herramientas que se encargan de gestionar redes sociales. Plan gratuito indefinido, ideal para principiantes. Posibilidad de programar tus publicaciones para ahorrar tiempo en tu trabajo, además de centrarse esta programación en la analítica, la monitorización y la participación. tendrás la posibilidad de observar cuántas veces han sido retuiteadas, mencionadas, cuántas veces se ha hecho clic sobre ellas y han sido marcadas como favoritas todas tus publicaciones, lo que te permitirá conocer mejor al cliente y ofrecerle lo que realmente es de su interés en la mayoría de casos. Para finalizar destacar su alto rendimiento tanto en móviles como en ordenadores.

What do you dislike about Buffer?

Lamentablemente el plan gratuito se queda corto en cuanto a prestaciones si finalmente haces de buffer tu aplicación para gestionar redes sociales.

What problems is Buffer solving and how is that benefiting you?

Con esta plataforma se han podido mejorar la gestión de todas las redes sociales de la empresa y gracias a ella se puede conocer mejor el comportamiento del cliente, es especial sus necesidades. También puedes obteer información sobre las cosas en las que puede mejorar tu empresa.

Small Business (50 or fewer emp.)
Mar 05, 2019
 Source
Overall Rating:
4.0
Anabel C. avatar
Anabel C.
Community, Customer Relationship And Social Media Manager
Share
"Buffer makes it easy to manage and post your content"
What do you like best about Buffer?

The ability to schedule in multiple platforms. Adding content like links and photos are incredibly easy as well. Being able to schedule multiple posts over several social media sites is a godsend.

What do you dislike about Buffer?

I found that there were several times where my content wouldn’t post at all. I didn’t discover this unti I looked at the social page and noticed myself, or logged in to look at my queue. There should be more urgency to alert a client if there is an issue posting their content.

What problems is Buffer solving and how is that benefiting you?

Overall, it sure makes social media easy to deal with, and in a very economical, easy-to-understand way for the user. Many other tools are much more complex than they need to be. The benefits to anyone being able to login to buffer and instantly know how to operate the software is worth its weight in gold.

Small Business (50 or fewer emp.)
Jan 08, 2019
 Source
Overall Rating:
4.0
KJ
Kirsten J.
Marketing Associate
Share
"Saves a lot of time in my week!"
What do you like best about Buffer?

The timeline for posting is very clean and easy to use. The content stream from different topics has saved a huge amount of time searching for articles to post.

What do you dislike about Buffer?

It is more expensive than the program that we were using before. It is extremely affordable if there is only one person using, but the business account gets more pricey. The Instagram posting has gotten better in the past year, but still is a little hard.

What problems is Buffer solving and how is that benefiting you?

We only have to sit down once a week and put everything in one place. Cross posting is effortless. Being able to review someones work before it is posted has been a huge benefit.

Small Business (50 or fewer emp.)
Jan 08, 2019
 Source
Overall Rating:
4.0
DM
Diana M.
Marketing Coordinator
Share
"Buffer is a HUGE TIME SAVER"
What do you like best about Buffer?

I love the consistency of posts throughout my social networks. I'm able to post close to the same thing in all of my social networks I really love the scheduling feature, so that I can schedule all my posts for the week in one day and then be free to just interact with clients.

What do you dislike about Buffer?

I can't think of anything that I don't like about it. It's a great program and it's been a pleasure to use it!

What problems is Buffer solving and how is that benefiting you?

I don't know if I'd call them business problems, but it just makes things a lot easier for social media planning.

Small Business (50 or fewer emp.)
Dec 09, 2018
 Source
Overall Rating:
4.0
LS
Lena S.
Temporary Marketing Assistant
Share
"Buffer Makes Life Easier"
What do you like best about Buffer?

I like that there is an app, so I can check and edit things on my phone and post manually if I need to. I can get all my posts in Buffer at the beginning of the week and know that everything will get posted on time and at the optimal hour.

What do you dislike about Buffer?

I don't like that there are picture size maximums and that I can only post on Instagram once a day.

What problems is Buffer solving and how is that benefiting you?

I am able to get all my work for the week done on Monday morning and not have to worry about posting manually every day. I am able to use my time more wisely throughout the rest of the week.

Small Business (50 or fewer emp.)
Dec 07, 2018
 Source
Overall Rating:
4.0
YC
Yuliia C.
Marketing Manager
Share
"The best social media scheduling tool ever!"
What do you like best about Buffer?

I love the fast speed and simple interface of the Buffer app. And also one of my favorite way to plunning post is Buffer Chrome extention.

What do you dislike about Buffer?

I'd like to add the ability to mention someone for Facebook and Linkedin. And it'd be great to fix the issue with random losing connections.

What problems is Buffer solving and how is that benefiting you?

I save my time! And Buffer also very simplify the process of posting on social networks.

Small Business (50 or fewer emp.)
Nov 02, 2018
 Source
Overall Rating:
4.0
GC
Gabe C.
Account Executive
Share
"Buffer Review"
What do you like best about Buffer?

It is the best service to integrate all of your social media accounts into one place.

What do you dislike about Buffer?

It does not integrate with Instagram and LinkedIn very well.

What problems is Buffer solving and how is that benefiting you?

This service has simplified my job, and freed up more time for other things.

Small Business (50 or fewer emp.)
Oct 29, 2018
 Source
Overall Rating:
4.0
LG
Laura G.
Cofounder
Share
"Buffer is Easy To Use and Makes Me More Productive"
What do you like best about Buffer?

The thing I like best about Buffer is that I can initiate a social media post from the webpage of the content I'm currently reading. This distinguishes Buffer from other platforms like Hootsuite. My second favorite thing is the ability to schedule social media postings across platforms. And since I manage multiple accounts, I like the ease of scheduling everything from one dashboard.

What do you dislike about Buffer?

Buffer was AWESOME until Facebook created the rule about original images only and Twitter disallowed scheduling the same tweet across multiple accounts. I wasn't a spammer -- I just managed multiple accounts with a similar focus. And the Facebook image thing is proving a nightmare since some unsophisticated sites don't have the right image showing up automatically.

What problems is Buffer solving and how is that benefiting you?

Keeping up with content posting on social media is time consuming. Buffer lets you easily create and schedule content while you are reading relevant information about your industry.

Mid Market (51-1000 emp.)
Sep 08, 2018
 Source
Overall Rating:
4.0
LF
Lucía F.
Community Manger Y Marketing Interno
Share
"Buffer para administrar tus redes sociales."
What do you like best about Buffer?

En primer lugar la posibilidad de administrar mas de una red social desde un solo lugar, tener el control de tus redes sociales en la misma pantalla te ahorra mucho tiempo. Poder programar tus publicaciones para que vayan apareciendo a lo largo del día tambien es una de las cosas positivas de este programa o aplicación. Buffer tiene extensiones para cualquier navegador, así que puedes trabajar con tu navegador favorito junto con buffer. Si trabajas en una pequeña empresa, el plan gratuito te puede servir perfectamente ya que se pueden manejar hasta 4 redes sociales al mismo tiempo.

What do you dislike about Buffer?

A veces fallan las notificaciones, y algunos enlaces a redes sociales como a twitter y a fecbook. La suscripción mensual para pequeños negocios en los que puedes conectar a mas miembros de tu empresa para que las redes sean manejadas por mas de una persona es demasiado caro.

What problems is Buffer solving and how is that benefiting you?

La presencia de la empresa en las redes sociales es contínua y a todas horas, no hay horarios y eso es uno de sus beneficios. Las redes sociales hoy en día son la mejor publicidad para tu empresa.

Small Business (50 or fewer emp.)
Aug 25, 2018
 Source
Overall Rating:
4.0
AJ
Amar J.
Head Of Business Operations
Share
"Simple and efficient"
What do you like best about Buffer?

It's simple layout. Buffer is one tool that packs so much functionality with a clean layout. It also offers a mobile app which makes it very convenient.

What do you dislike about Buffer?

The free plan has a limit of just 3 accounts now and the pricing is also a bit on the expensive side

What problems is Buffer solving and how is that benefiting you?

It helped me save a lot of time and also helped me have my social media activities efficient

Small Business (50 or fewer emp.)
Aug 18, 2018
 Source
Overall Rating:
4.0
AM
Al M.
Founder
Share
"Good for a not complex solution"
What do you like best about Buffer?

It's a good tool for a easy use of it, it has an easy and very intuitive interface, really like it for post in all social media accounts same content or make visible content for some target. You can customize messages for each social media account, so you will not be limited for that twitter's limit of characters on Facebook.

What do you dislike about Buffer?

It hasn't a lot of functions, so it's just for a easy use of it, their stats are not very good, are simple and poor of bias for understand better your public. Have some bugs on Twitters' profile pic and connecting with Instagram, so must be a bit annoying don't use all functions correctly.

What problems is Buffer solving and how is that benefiting you?

Our needs of a organizated posting on social media, it solved our problem about that. So if you want just a easy and basic tool for organice your social media posting, this will be a great solution, you will not have a lot of functions on it but for start in this world, it will be a good choice, also have a free plan so you don't must to pay for use their basic service, allowing you to test it before waste money on it.

Small Business (50 or fewer emp.)
Aug 04, 2018
 Source
Overall Rating:
4.0
DM
Daniel M.
Postdoctoral Research Assistant
Share
"Excellent way to schedule tweets and content posts"
What do you like best about Buffer?

I like the very foundation of this app in that you can schedule posts for future dissemination. It is simple to use, and works across platforms.

What do you dislike about Buffer?

It took me a while to get the different platforms to schedule at the same time with the same posts. I had a few problems trying to get them all to post at the same time asI have a number of users for different things on different platforms.

What problems is Buffer solving and how is that benefiting you?

Promotion of my blog and science communication on Twitter

Small Business (50 or fewer emp.)
Jun 19, 2018
 Source
Overall Rating:
4.0
SO
Sophie O.
Youth Development And Community Outreach Coordinator
Share
"Great for team usage"
What do you like best about Buffer?

I love how my teammates can all have access to our buffer timelines so we can strategize our posting strategy. Also, the ability to have a third party app post to Instagram for us is amazing. The interface is also very aesthetically pleasing which is important for me.

What do you dislike about Buffer?

I want there to be some better insights about what's working and what's not. If possible, I would like for the ability to post Instagram stories.

What problems is Buffer solving and how is that benefiting you?

Our organization was blasting out content and news to social way too often and things were getting messy. Buffer let those without a background in social media marketing see the need to space out content.

Small Business (50 or fewer emp.)
Jun 05, 2018
 Source
Overall Rating:
4.0
AS
Anne S.
Associate Producer
Share
"So helpful"
What do you like best about Buffer?

Love the ease of scheduling posts in advance and being able to post across platforms!

What do you dislike about Buffer?

I wish there was a way for multiple people to login to the app at once.

What problems is Buffer solving and how is that benefiting you?

We need to update our social media at least once a day, and keeping track of who is in charge of that was getting difficult.

Mid Market (51-1000 emp.)
May 31, 2018
 Source
Overall Rating:
4.0
KK
Kaitlyn K.
Communications Intern
Share
"Great social media management platform"
What do you like best about Buffer?

I like how easy it is to schedule out your posts, and how you can have multiple social media platforms on there.

What do you dislike about Buffer?

I did not like that if you did not have the premium version, it made it difficult to deal with the platform sometimes, but overall it was a great tool.

What problems is Buffer solving and how is that benefiting you?

It made social media management so much easier. As a business, it can be hard to keep up with social media platforms and posts.

Small Business (50 or fewer emp.)
Mar 19, 2018
 Source
Overall Rating:
4.0
EM
Eugenie M.
Founder
Share
"one stop shop for social media "
What do you like best about Buffer?

i can manage all my social media accounts in one central area! it makes my life so much easier at work and its simple to use once you get a hang of it

What do you dislike about Buffer?

it was a bit hard to naviage the platform at first but you'll get the hang of it in no time

What problems is Buffer solving and how is that benefiting you?

making my job more efficient and being able to anayze my audiance

Small Business (50 or fewer emp.)
Mar 03, 2018
 Source
Overall Rating:
4.0
IB
Ilaria B.
Organizzatore Di Eventi
Share
"Best way to manage your social medias"
What do you like best about Buffer?

I really like Buffer, I can manage my Facebook business page, my Twitter and schedule my Instagram. I use the social medias to improve and boost my business. I like the fact that I can schedule posts and understand what is the best time to post for my audience (thanks to the Buffer analisys of the active audience). I also love the insights offered by Buffer about the performances of the posts.

What do you dislike about Buffer?

The iPhone app it's a little bit confusing. I prefer to use the browser version of Buffer. You can easily set up posts and manage your profiles. It can be difficult from the app. Also would be great if there were the opportunity to comment and reply to comments directly from Buffer.

What problems is Buffer solving and how is that benefiting you?

Istead of using all the different social medias separately, I can use just Buffer to manage all of them. And when you run a business related to events, as mine is, it's essential to have everything in one place, to perfectly create your social media schedule. And also Buffer helps me to save time, dedicating myself to work.

Mid Market (51-1000 emp.)
Feb 28, 2018
 Source
Overall Rating:
4.0
AS
Ankur S.
Content Marketing Southeast Asia
Share
"Quite An Effective Social Media Sharing Tool"
What do you like best about Buffer?

The ease of use is phenomenal, especially how one can draft a single post for all three major Social Media sharing platforms -- Facebook, LinkedIn, Twitter. Also, it makes it very easy to track the engagement on your content in the form on reports and analytics. The team takes feedback very encouragingly. I'm happy that they've also added Instagram as a Social Media channel as well. Overall, it's doing what it says.

What do you dislike about Buffer?

The tool isn't really seamless, gives errors out of the blue. The support isn't the best either. A lot of things could be improved regarding the robustness of the product. The tool is also very pricey for no reason, I'll be making a switch as soon as I get a better deal in the same price. Pay around $10/month just for the basic plan. Perhaps if they can price the same one around $5 a month it would really make sense to use this tool. Apart from these minor drawbacks, it's good enough.

What problems is Buffer solving and how is that benefiting you?

Social sharing across the three major platforms from one place, one point. This is the only major benefit I've realized till now. I believe the team has a lot of scope to improve this product and add more features in alignment with the problems Social Media marketers face currently. They have Facebook, Twitter, LinkedIn and Instagram right now, would be great if they also added channels such as Google+, Pinterest, Quora etc.

Mid Market (51-1000 emp.)
Jan 27, 2018
 Source
Overall Rating:
4.0
MV
Maria "Muddy" V.
Founder & Ceo
Share
"Great Social Media Scheduling"
What do you like best about Buffer?

I do like the system to schedule and prepared many social media posts to many platforms. They have many to offer besides the usual Facebook, Google Plus, LinkedIn and many more.

What do you dislike about Buffer?

The biggest downside is I can not post to Instagram on this platform. The integration has been off for some time and can not get it to work. I have even contacted Buffer and it appears the platform does not work well with Instagram.

What problems is Buffer solving and how is that benefiting you?

Having to remember when and what to schedule for social media posts. It saves time to just log into one platform to post recurring or timed posts.

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