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Ahrefs Logo
Ahrefs
Empower Your SEO Strategy
4.5
(508)
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in SEO and Marketing tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Serpstat?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
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Ahrefs Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 19, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Nov 28, 2021
 Source
Overall Rating:
5.0
Jacob H. avatar
Jacob H.
Marketing Manager
Share
"Take your content efforts to the next level"
What do you like best about Ahrefs?

If you're committed to SEO and content marketing, Ahrefs will be your best friend. From keyword analysis to robust reporting on existing pages, Ahrefs' suite of tools has been instrumental for our marketing efforts.

What do you dislike about Ahrefs?

Their content ideation tools are admittedly a little slim, especially for smaller industries with less search volume. This just requires more work on our end, and Ahref still has enough capabilities

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs has helped with our content opportunities, as well as understanding keywords and search volume. It has helped us prioritize our marketing efforts and define our inbound strategy

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
SV
Sid V.
Manager
Share
"A Tool For Every SEO"
What do you like best about Ahrefs?

Ahrefs is aa easy to use SEO tool to help you get backlinks details for your website. It also helps you track backlinks of your competitors. The user interface created makes it very easy to use for any beginner.

What do you dislike about Ahrefs?

Ahrefs is the most expensive SEO tool as compared to its competitors. Only big websites can derive a return on such a high investment. Small enterprises can look for cheaper options.

What problems is Ahrefs solving and how is that benefiting you?

To improve our website traffic, we thought of building backlinks. We started monitoring our competitor's backlinks using Ahref's backlink tracker. Later, we exported this data and started our outreach campaign. It worked well and gave a positive result.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
CS
Crystal S.
Digital Marketing Manager
Share
"New SEO Tool to add to your Toolbox"
What do you like best about Ahrefs?

EAse of setting up and monitoring my site's SEO health and progress.

What do you dislike about Ahrefs?

I didn't learn about it sooner. LOL I feel like I missed out on info I could have used.

What problems is Ahrefs solving and how is that benefiting you?

SEO monitoring and progress tracking along with research.

Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
5.0
Michael G. avatar
Michael G.
Marketing Manager
Share
"Couldn't work without it"
What do you like best about Ahrefs?

As a content marketer, I literally could not do my job to the best of my ability without a tool like Ahrefs. Use it to identify keywords to go after and backlink opportunities as well as tracking keyword success ups & downs etc. Plus, so many more useful things for SEO. Also love the content.

What do you dislike about Ahrefs?

UI is a little overbearing at first, but once you start to learn the product and understand specific use-cases it's not a problem.

What problems is Ahrefs solving and how is that benefiting you?

Keyword identification, keyword tracking, backlink tracking, backlink opportunities, technical site set up and audits, general SEO success

Small Business (50 or fewer emp.)
Oct 14, 2021
 Source
Overall Rating:
5.0
AD
Alberto D.
Head Of Acquisition Marketing
Share
"My go-to SEO tool since many years"
What do you like best about Ahrefs?

I have been using Ahrefs since 2015 and the product has developed tremendously over time. They offer an incredibly fresh and extensive index when it comes to keyword ranking data, and truly useful reporting features. The backlink data is solid, even though it will often take days (or weeks) before a backlink is found, it is still the best backlink monitoring tool out there. Ultimately there is no other all-in-one SEO tool that is as effective as Ahrefs.

What do you dislike about Ahrefs?

Paid search features are relatively poor (but most SEOs can definitely live with that) and some very useful features require higher plans even if they are fairly simple ones (ie: things you could do manually by exporting the data and reworking it yourself).

What problems is Ahrefs solving and how is that benefiting you?

I have been using it for all sorts of SEO actions, including: domain research and evaluation (for link acquisition purposes), content discovery, ranking tracking, keyword research, competitor benchmarking, and more.

Small Business (50 or fewer emp.)
Sep 07, 2021
 Source
Overall Rating:
5.0
Aaron H. avatar
Aaron H.
Seo Partnerships (Online)
Share
"Ahrefs Free "Website Authority Checker" Tool is Very Helpful!"
What do you like best about Ahrefs?

Ahrefs provides an incredible free tool called the "Website Authority Checker," which gives anyone the ability to check the current domain ranking of any website. I haven't used the paid version or explored any of the other features on Ahrefs.com yet, although this tool alone is enough to increase my trust in this brand significantly. As someone working with many companies for SEO purposes, this tool has allowed me to check website reputability & filter through low-grade, poorly ranking domains. It is an absolute killer-free tool for search engine optimization specialists, digital marketers, and researchers. I've also been recommending it to everyone I come across that does not understand how to evaluate a website domain or check site authority.

What do you dislike about Ahrefs?

The only thing I dislike (because I use it so often) is the constant "Are you a robot?" prompts when going through 30-100+ domains within 24 hours.

What problems is Ahrefs solving and how is that benefiting you?

It is helping me find high-quality websites easily for SEO & advertising purposes.

Mid Market (51-1000 emp.)
Sep 05, 2021
 Source
Overall Rating:
5.0
AP
Awanish P.
Business Consultant
Share
"Ahrefs Best SEO Marketing Tool To Analysis Business Website"
What do you like best about Ahrefs?

Ahrefs insights can help us to improve SEO, get more traffic, and capture business leads. Analysis of business website and show us where our website is ranking in Google search results, which keywords are driving the most traffic to our website, and what content gets the most engagement. The tools you need to fix problems and see bigger results. We can quickly Grow Website Search Traffic from Ahrefs and boost business sales to target the right customer. It can be used to build links or do competitor analysis.

What do you dislike about Ahrefs?

Ahrefs helps to monitor the health of our website, analyze backlinks, improve search traffic and maintain great SEO. Ahrefs’ tools are trusted daily by thousands of organizations worldwide.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is easy to analyze business websites, No need to hire a SEO agency. We can analyze our business website and also know competitor strategy to grow business at the top of search engines. Using Keyword Explorer, Find the keywords your competitors rank for, and the ones we should be targeting. Easily check how many people search for those keywords each month, and how many of them visit our site. Get a detailed health score, broken down by page and keyword and Show us how to optimize our business pages with the content people want. With the help of Ahrefs, See how our website performs on mobile devices and across different countries, and find out who's visiting from these locations.

Mid Market (51-1000 emp.)
Aug 29, 2021
 Source
Overall Rating:
5.0
Itai V. avatar
Itai V.
Growth Marketing Manager
Share
"Industry leader without a question"
What do you like best about Ahrefs?

Super fast, intuitive, and customer-focused. It has the most accurate data for backlinks and a really good flow taking the insights from competitive research to breaking them into content briefs for SEO and PPC.

What do you dislike about Ahrefs?

Pricing is a bit high for more than pro and should be based on consumption IMHO

What problems is Ahrefs solving and how is that benefiting you?

Market research, backlinks discovery, and PPC inspiration.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
RS
Riley S.
Freelance Writer
Share
"Ahrefs Is Ideal For Everyone Looking To Improve Their SEO"
What do you like best about Ahrefs?

Ahrefs makes keyword research super simple and straightforward. You can look up the most searched terms, related searches, how hard it is to rank, where your site ranks, and more. It's an SEO manager's dream come true.

What do you dislike about Ahrefs?

There's nothing that I have discovered that I dislike thus far

What problems is Ahrefs solving and how is that benefiting you?

Keyword research and SEO optimization – as a blogger, this is key for my business!

Small Business (50 or fewer emp.)
Aug 23, 2021
 Source
Overall Rating:
5.0
MA
Moh A.
Digital Marketing Executive
Share
"Best Digital Marketing Tools"
What do you like best about Ahrefs?

Everything is good in ahrefs, from keywords research to content marketing to SEO audit. I' like everything in ahrefs.

What do you dislike about Ahrefs?

One thing I feel ahrefs need to improve. I cross-check their search volume with the keyword planner's exact search volume I found a massive difference between them. I think the team needs to fix it.

What problems is Ahrefs solving and how is that benefiting you?

Majorly I'm using ahrefs for two crucial tasks, one is keyword research, and the second is to find competitor backlinks.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
Javed K. avatar
Javed K.
Search Engine Optimization Specialist
Share
"Awesome SEO Tool"
What do you like best about Ahrefs?

Ahrefs is a powerful and excellent tool for search engine optimization because it gives you lots of features. I use Ahrefs since 2019 and getting the best results such as competitor links, keywords, and traffic. With site explorer, I analyze my website links and keywords. Also, it provides us the competitors links and how they are creating backlinks for their website. We can monitor the URL Rating and Domain Rating. Ahrefs also provides a rank for your website; know about Referring domains connected with the URL. The batch analysis offers me to analyze many websites with just one click, and link intersects provide the unique which I don't have. Ahrefs also provides a keyword explorer; we can research the keywords for your website, which gives your country-related keywords and the volume searched of the keywords. Keyword explorer also proves the question asked by people and best keyword research. Content explorer also helps us get the content ideas from the internet that show people are writing content.

What do you dislike about Ahrefs?

It is expensive for beginners because they can't afford it from the starting and it needs to be reduced for education purposes. Ahrefs should improve its accuracy in keyword volume and add some more features like RankTracker.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs helps with competitor analysis majorly for me, such as getting new backlinks and organic keywords. How many dofollow and nofollow links do we have, it analyzes very fast.

Mid Market (51-1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
ES
Eric S.
Product Marketing Manager
Share
"Amazing SEO/Content Tool"
What do you like best about Ahrefs?

Ahrefs helps us a ton with finding our top-performing pages, new content ideas, and new backlinks acquired and monitoring how our competitors are doing.

What do you dislike about Ahrefs?

I wish that on the organic keywords graph that they would change one of the breakdowns from 11-100 to 11-20, 21-50, and 51-100. It would be a lot easier to identify keywords just on the fringe of the first page and work to increase them.

What problems is Ahrefs solving and how is that benefiting you?

Helping us scale our content and rank for more keywords in the top 10 positions. Also helping us track and optimize for featured snippets

Small Business (50 or fewer emp.)
Aug 15, 2021
 Source
Overall Rating:
5.0
Zuriñe M. avatar
Zuriñe M.
Marketing Manager
Share
"Incredible tool for SEO beginners and advanced professionals"
What do you like best about Ahrefs?

It is the most complete tool to identify new backlinks opportunities

What do you dislike about Ahrefs?

I would like to have more insights into how we can improve our onsite optimization

What problems is Ahrefs solving and how is that benefiting you?

Backlinks opportunities, keyword tracker, domain health monitoring

Mid Market (51-1000 emp.)
Jul 13, 2021
 Source
Overall Rating:
5.0
AS
Ankit S.
Assistant Team Lead Seo
Share
"A must tool For marketing"
What do you like best about Ahrefs?

The best part of this tool is to find traffic of all 200 websites the websites in one click.

What do you dislike about Ahrefs?

Free trial was of very few days. They should extend it to 14 days at least.

What problems is Ahrefs solving and how is that benefiting you?

I use this tool to check traffic of so many websites and competitor analysis also. I use this tool to check back links of competitor also and keywords analyses also.

Small Business (50 or fewer emp.)
Jun 28, 2021
 Source
Overall Rating:
5.0
Frank O. avatar
Frank O.
Founder & Ceo
Share
"Best SEO Tool for True Pros"
What do you like best about Ahrefs?

Ahrefs has a number of features—in particular, Content Explorer—that are invaluable and unavailable in another tool.

What do you dislike about Ahrefs?

Nothing comes to mind. They've added all the featured I've wanted.

What problems is Ahrefs solving and how is that benefiting you?

It's a great all-in-one SEO suite

Mid Market (51-1000 emp.)
Jun 23, 2021
 Source
Overall Rating:
5.0
Yasya C. avatar
Yasya C.
Creative Marketing Manager
Share
"Best Helper for Outreach & Linkbuilding Strategy Development"
What do you like best about Ahrefs?

Ahrefs allows us to do competitor researches with the highest quality, discover new opportunities to insert links, and deliver content materials around the web. The batch analysis allows me to process many websites by metrics and choose a pool of media and blogs I would love to cooperate with. That accelerates and improves outreach & link-building processes. A great tool to monitor mentions by creating notifications for each time the brands I maintain cited somewhere around the web. Thus, if you would love to make your PR work easier and more qualitative, you definitely need Ahrefs.

What do you dislike about Ahrefs?

I find Ahrefs a little bit expensive. The other thing I prefer to check via other tools is tracking keywords positions, as I realized that I see via Ahrefs, not full information.

What problems is Ahrefs solving and how is that benefiting you?

Building Outreach & PR strategies, processing data on diverse media and blogs for promotion, getting inspired by content ideas for outbound promotion, researching anchors for outreach blog posts.

Small Business (50 or fewer emp.)
May 17, 2021
 Source
Overall Rating:
5.0
RS
Rohit S.
Head Of Digital Media
Share
"Ahrefs is a powerful Keyword & Link Building tool"
What do you like best about Ahrefs?

I have been using Ahrefs for last year to do keyword research and Building backlinks. What I like best about Ahrefs is that it provides detailed keyword research with volume, CPC, and all other details. Also this helped me to extensive backlink report and find me the opportunity to build backlinks. I recommend this powerful tool to everyone

What do you dislike about Ahrefs?

This tool is bit expensive otherwise I am not facing any other issue with this tool

What problems is Ahrefs solving and how is that benefiting you?

I am managing Sites for clients and also managing my blog so I need a tool for keyword research and backlink building. This tool helps me in doing it extensively and help me in business. I have seen my site traffic and keyword rankings improving usinng this tool

Mid Market (51-1000 emp.)
Apr 29, 2021
 Source
Overall Rating:
5.0
OC
Oliver C.
Key Account Manager App Sales
Share
"The most complete SEO tool in the market currently. Exhaustive data analysis capabilities"
What do you like best about Ahrefs?

Ahrefs is the best SEO tool available out there providing complete information on the performance and analytics of the SEO side of your digital presence. From monitoring the rankings of your keywords to doing an integrate content gap analysis, Ahrefs provides you with multiple options to easily acquire and understand your data along with allowing you to formulate a workable strategy to progress your SEO efforts.

What do you dislike about Ahrefs?

The only thing that is not good in Ahrefs is that it has a very steep learning curve. A lot of new members on my team do not take it at first because its interface is highly counterintuitive and difficult to understand. Even understanding the most basic functionalities like finding out the current SEO metrics of a competitor site takes a lot of time and practice to get it right.

What problems is Ahrefs solving and how is that benefiting you?

With Ahrefs, we have managed to increase the traffic on our website by almost 300% over two quarters. We have managed to understand which keywords our competitors are targeting, what makes them rank on those keywords, how much effort is required on our end, and what next steps should we take to go from point A to point B in our SEO plan. On top of this, we use it to guide and train our teams on the latest SEO strategies by making them go through the various features available like link intersect, internal backlink analysis, an overview of current backlink domains, etc.

Small Business (50 or fewer emp.)
Feb 10, 2021
 Source
Overall Rating:
5.0
PW
Patrick W.
Founder
Share
"Powerful digital competition analysis tool"
What do you like best about Ahrefs?

The most complete keyword and backlink database out there

What do you dislike about Ahrefs?

I know it it is a complicated task but i would like a more frequent position updates

What problems is Ahrefs solving and how is that benefiting you?

Basically it is a one step digital marketing competition analysis tool. You can analyze how your competition is doing on the internet and what you have to do to stay with them

Small Business (50 or fewer emp.)
Jan 21, 2021
 Source
Overall Rating:
5.0
William M. avatar
William M.
Marketing
Share
"An excellent tool for those who work with websites and SEO"
What do you like best about Ahrefs?

Competitor research: discover your competitor's organic keywords and backlink strategies. You can discover new opportunities The Website Audit function finds the SEO optimization errors and shows the solutions if you need to find new keywords for your site, it will show you which pages of your site are ranked for each keyword The Rank Tracking: allows you to track the positions of your keywords and those of your competitors at SERP Content Research: will show you new content ideas for you to create for your website Mentions Monitoring:create alerts to be notified every time your brand is cited anywhere on the internet The detailed SEO report really provides important infractions for your site, especially on the technical side Ahrefs also shows duplicate content, canonical urls, redirects, among other errors that may harm your site. Another important information is about the site's traffic, where it shows which keywords generated the most visits and offers tips to optimize them So if you already work with digital marketing and use the SEO strategy, this tool is fundamental for the success of your strategy.

What do you dislike about Ahrefs?

It is very expensive and depending on the plan you have chosen, important functions have limited access

What problems is Ahrefs solving and how is that benefiting you?

The ahrefs is essential to be able to identify which keywords your competitors are using, since it makes an evaluation of all the pages of the site